biz com 05

Transcript

1. FORMING PARAGRAPHS Develop clear, concise, logical, coherent and effective paragraphs.
2. 1. USE SHORT PARAGRAPHS „ Easier to understand „ Letters and memos : average four – five lines „ Reports: six – seven lines „ First and last paragraphs are usually shorter for greater emphasis
3. 2. GIVE PARAGRAPHS UNITY „ All sentences in a paragraph relate to one topic „ If it is too long – divide in two or more parts
4. 3. ORGANISE PARAGRAPHS LOGICALLY „ Use direct or indirect plan „ Direct plan – main idea in the first sentence followed by examples „ Indirect plan – examples followed by main idea in the last line „ Positive or neutral news – direct plan „ Indirect plan – persuade or negative news „ Topic sentence – main point of the paragraph „ First sentence – topical or transitional
7. 4. GIVE PARAGRAPHS APPROPRIATE EMPHASIS „  Use paragraphs design „  Length „  Location „  Repetition „  Explicitness „  Format „  mechanics
8. 5. PROVIDE PARAGRAPH COHERENCE „  Smooth thought between paragraph „  Same concept as Principle 3 „  Transitional word
13. UNBIASED LANGUAGE
14. PRINCIPLE OF WRITING USING PRINT AND ELECTRONIC MESSAGES advantage disadvantage „  Permanent record „  Reread and studied „  Revised and edited „  Legal value „  Transmitted slowly „  Formal „  Donot lend for quick or thorough feedback „  storage
15. DEVELOPING ELECTRONIC MESSAGES „ Internet is a worlwide network „ The Web makes internet access easy „ E-mail is the most used internet application
16. ELECTRONIC MAIL „  Speed and convenience „  Plan, draft, finalise before sending „  Email and memos have similar format „  Signature blocks provide information how to contact writer „  Create a distribution list- saves time „  Emphasis technique have speacial meaning „  Business email deserves the same attention as other business messages „  Set high standards for email quality „  Treat email attachment with care „  Proofread before sending „  Courteous
17. INSTANT MESSAGING „ Text based internet conference in real time „ Sms, whatsapps etc „ Limit to one or two ideas „ Spontaneous interaction „ Quickly and economically
18. BLOGS „ Focusses on particular topic „ Dynamic, easy to use and –have voice „ Use variety of ways
19. WEBSITES AND WEBPAGES „  A website may have one or more pages „  Every web page have its own goal „  Web pages need to be written so they can be scanned easily „  Content may include link „  Organisation and navigation are key to a well designed websites „  Regularly updated website has maximum credibility