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PMD2233 Business Communication

Transcript

1. Business Communication
3. 1 TEACHING PLAN PMD 2233 BUSINESS COMMUNICATION SEMESTER JUN 2014 (2/14/34) WEEK CHAPTER DESCRIPTION 1 1 FOUNDATION AND PRINCIPLES OF SUCCESSFUL COMMUNICATION ! The meaning, the goals, and different kinds of business communication ! The communication process ! The potential communication barriers ! Cultural diversity in the workplace ! Advances and trends in communication technology 2 2 PRINCIPLES OF BUSINESS COMMUNICATION ! The principles of business communication " Choosing words " Developing sentences " Forming paragraphs " Using unbiased language ! The principles of writing using print and electronic messages TUTORIAL 1 3 3 BUSINESS LETTERS AND MESSAGES ! The principles of message formats for letters, memos and emails ! Positive, neutral/social business messages ! Negative messages ! Persuasive messages TUTORIAL 2 4 4 VISUAL AIDS ! Different types of visual aids and their characteristics ! Use visual aids effectively TUTORIAL 3
4. 2 5 5 INTERNATIONAL AND CROSS-CULTURAL COMMUNICATION ISSUES ! The elements of interpersonal communication skills and teamwork ! Nonverbal messages ! The importance of oral communication in business settings TUTORIAL 4 6 6 RESUME AND JOB APPLICATION LETTER ! Job search ! Types of resume and the criteria in preparing a resume ! Job application letter ! Job interviews TUTORIAL 5 7 TUTORIAL 6 Submission of written assignment Revision Notes: 1. Lectures: 2/6/2014 – 18/7/2014 2. Final examination: 19 - 25/7/2014 3. If at any time we fall behind this schedule, please expect replacement classes Assessment: 1. Coursework = 60% 2. Final examination = 40%
5. 3 Coursework: Week Date Time Venue Chapter/Topic Test 1 (15%) 3 1 & 2 Test 2 (15%) 5 3 & 4 Quiz 1 (5%) 6 5 Quiz 2 (5%) 7 6 Written Assignment (20%) 7 3 & 6 Final Examination: Section A: 20 MCQ = 30% Section B: 2 out of 3 structured questions x 15% = 30% Section C: (1 memo writing = 15%) + (1 letter writing = 25%) Main Reference: Krizan, A.C., Merrier, P. Logan, J.P., and Williams, K.S. (2011). Business Communication. 8th edition. Ohio: South Western Publishing. Additional References: Cardon, P.W. (2014). Business Communication: Developing Leaders for a Networked World. New York: McGraw-Hill. Bovee, C. and Thill, J. (2012). Business Communication Essentials. 5th edition. New Jersey: Pearson Education International. Locker, K.O. and Kaczmarek, S.K. (2009). Business Communication: Building Critical Skills. 4th edition. New York: McGraw-Hill. Rentz, K, Flatley M.E. and Lentz, P. (2011). Lesikar’s Business Communication: Connecting in a Digital World. 12th edition. New York: McGraw-Hill.
6. COMMUNICATING IN BUSSINESS BY: KIRZAN
7. •  1) Test 1 & Test 2 should consist of both MCQs & structured questions (short essay). •  2) Quiz 1 & Quiz 2 can be 20 MCQs each. •  3) Assignment = Writing a positive message, a neutral message, a negative message, a persuasive message, a memo, a resume, a job application letter. (all together 7 questions) (it is a group assignment with 3 members in a group) •  4) The final exam
9. Activity 1: •  Get into 3 groups: A, B & C •  Group A will be the reporter, group B will be the respondents, group C will be the language police. •  The reporters will have to interview the respondents (personal details). •  The conversation should only be in English.The police will arrest people who speak in any language other than English. •  The reporters are than to present the information they get to the whole class. •  Everyone should get the chance to be in group A, B and C.
10. Activity 2 •  Draw yourself a logo that best describe yourself •  Write a short description about yourself •  What do you expect to learn from this module.