Why does SEO Matter? Presentation given at WordPress Grand Rapids

In this short presentation Paul gives a simple strategy and walk through of SEO techniques while using WordPress

Transcript

1. @namtrok #wpgr Why Does SEO Matter? Paul Kortman http://connexsocial.com/presentations Wednesday, September 18, 13
2. @namtrok #wpgr “It is better to remain silent and be thought a fool than to open one's mouth and remove all doubt.” ~Mark Twain @namtrok #wpgr Wednesday, September 18, 13
3. @namtrok #wpgr Interrupting Cow @namtrok #wpgr Wednesday, September 18, 13
4. @namtrok #wpgr connexsocial.com/presentations @namtrok #wpgr Wednesday, September 18, 13
5. @namtrok #wpgr Why Does SEO Matter? Dr. Jekyll and Mr. Hyde Technical SEO Simple SEO Strategy Yoast SEO @namtrok #wpgr Wednesday, September 18, 13 Notes: “which plugins to use, what strategies to follow, and why you should even care” http://wordpress.tv/2013/07/02/alex-vasquez-plugin-workshop-wordpress-seo http://wordpress.tv/2013/06/05/kathy-alice-brown-demystifying-wordpress-seo/ http://wordpress.tv/2013/08/13/justin-briggs-seo-in-wordpress/ http://wordpress.tv/2013/05/26/jenny-munn-seo-wordpress-do-this-not-that-for-the-small-business-owner-or-solopreneur-pt2/
6. @namtrok #wpgr Dr Jekyll & Mr Hyde Wednesday, September 18, 13
7. @namtrok #wpgr SEO is Dead @namtrok #wpgr Wednesday, September 18, 13 Panda - content farms (low Quality) Penguin - Keyword Stuffing/Anchor text Keyword issues
8. @namtrok #wpgr SEO is Alive and Kicking @namtrok #wpgr Wednesday, September 18, 13 We search when we’re ready to purchase Google is still an algorithm driven company and algorithms were meant to be gamed
9. @namtrok #wpgr SEO is Black Hat @namtrok #wpgr Wednesday, September 18, 13 Magic Cheating
10. @namtrok #wpgr White Hat Techniques still work @namtrok #wpgr Wednesday, September 18, 13 Write Great Content Get linked to HackerNews Story
11. @namtrok #wpgr Keywords are pointless @namtrok #wpgr Wednesday, September 18, 13 Keyword tool being shut down GA Keyword data hid now
12. @namtrok #wpgr Query Intent is very important @namtrok #wpgr Wednesday, September 18, 13 Take all factors into account, mobile vs non, local vs non, search history, language etc. match intent not keyword.
13. @namtrok #wpgr Organic is a joke, Google wants money @namtrok #wpgr Wednesday, September 18, 13 Pay for merchant/product ads 91% of Google revenue comes from ads
14. @namtrok #wpgr Even in PPC, SEO matters @namtrok #wpgr Wednesday, September 18, 13
15. @namtrok #wpgr SEO is free @namtrok #wpgr Wednesday, September 18, 13 You get what you pay for. Broad, Unpredictable
16. @namtrok #wpgr Good SEO is expensive @namtrok #wpgr Wednesday, September 18, 13 Just like Twitter/Facebook while it might be free it ain’t easy
17. @namtrok #wpgr Why Does SEO Matter? Dr. Jekyll and Mr. Hyde Technical SEO Simple SEO Strategy Yoast SEO @namtrok #wpgr Wednesday, September 18, 13 Notes: “which plugins to use, what strategies to follow, and why you should even care” http://wordpress.tv/2013/07/02/alex-vasquez-plugin-workshop-wordpress-seo http://wordpress.tv/2013/06/05/kathy-alice-brown-demystifying-wordpress-seo/ http://wordpress.tv/2013/08/13/justin-briggs-seo-in-wordpress/ http://wordpress.tv/2013/05/26/jenny-munn-seo-wordpress-do-this-not-that-for-the-small-business-owner-or-solopreneur-pt2/
18. @namtrok #wpgr Technical SEO @namtrok #wpgr Wednesday, September 18, 13
19. @namtrok #wpgr King of SEO @namtrok #wpgr Wednesday, September 18, 13 Unique and to the keyword point, top and to the left, 55 characters
20. @namtrok #wpgr King of SEO URL @namtrok #wpgr Wednesday, September 18, 13 Unique and to the keyword point, top and to the left, 55 characters
21. @namtrok #wpgr King of SEO URL Title @namtrok #wpgr Wednesday, September 18, 13 Unique and to the keyword point, top and to the left, 55 characters
22. @namtrok #wpgr King of SEO URL Title H1 @namtrok #wpgr Wednesday, September 18, 13 Unique and to the keyword point, top and to the left, 55 characters
23. @namtrok #wpgr No more “more...” #wpgr Wednesday, September 18, 13 All links on whole site should be anchor text of the title of the blog post/page title/CPT title. plugin: Custom More Link Complete
24. @namtrok #wpgr Nitty Gritty @namtrok #wpgr Wednesday, September 18, 13
25. @namtrok #wpgr Nitty Gritty Drop the www. @namtrok #wpgr Wednesday, September 18, 13
26. @namtrok #wpgr Nitty Gritty Drop the www. Rel=canonical @namtrok #wpgr Wednesday, September 18, 13
27. @namtrok #wpgr Nitty Gritty Drop the www. Rel=canonical Google authorship @namtrok #wpgr Wednesday, September 18, 13
28. @namtrok #wpgr Nitty Gritty Drop the www. Rel=canonical Google authorship Claim GWT and BWT @namtrok #wpgr Wednesday, September 18, 13
29. @namtrok #wpgr Nitty Gritty Drop the www. Rel=canonical Google authorship Claim GWT and BWT Remove all meta keywords @namtrok #wpgr Wednesday, September 18, 13
30. @namtrok #wpgr Nitty Gritty Drop the www. Rel=canonical Google authorship Claim GWT and BWT Remove all meta keywords Meta descriptions unique to every “page”/URL @namtrok #wpgr Wednesday, September 18, 13
31. @namtrok #wpgr Nitty Gritty Drop the www. Rel=canonical Google authorship Claim GWT and BWT Remove all meta keywords Meta descriptions unique to every “page”/URL Always 301 redirect, review 404 logs Plugin: Redirection @namtrok #wpgr Wednesday, September 18, 13
32. @namtrok #wpgr Nitty Gritty @namtrok #wpgr Wednesday, September 18, 13 http://www.conductor.com/blog/2013/01/why-structured-data-should-be-in-your-2013-seo- strategy/
33. @namtrok #wpgr Nitty Gritty Always use - in urls not _ @namtrok #wpgr Wednesday, September 18, 13 http://www.conductor.com/blog/2013/01/why-structured-data-should-be-in-your-2013-seo- strategy/
34. @namtrok #wpgr Nitty Gritty Always use - in urls not _ Watch the trailing slash, @namtrok #wpgr Wednesday, September 18, 13 http://www.conductor.com/blog/2013/01/why-structured-data-should-be-in-your-2013-seo- strategy/
35. @namtrok #wpgr Nitty Gritty Always use - in urls not _ Watch the trailing slash, Scan site for broken links @namtrok #wpgr Wednesday, September 18, 13 http://www.conductor.com/blog/2013/01/why-structured-data-should-be-in-your-2013-seo- strategy/
36. @namtrok #wpgr Nitty Gritty Always use - in urls not _ Watch the trailing slash, Scan site for broken links Move /products to /soaps @namtrok #wpgr Wednesday, September 18, 13 http://www.conductor.com/blog/2013/01/why-structured-data-should-be-in-your-2013-seo- strategy/
37. @namtrok #wpgr Nitty Gritty Always use - in urls not _ Watch the trailing slash, Scan site for broken links Move /products to /soaps Move/store to /buy-online @namtrok #wpgr Wednesday, September 18, 13 http://www.conductor.com/blog/2013/01/why-structured-data-should-be-in-your-2013-seo- strategy/
38. @namtrok #wpgr Nitty Gritty Always use - in urls not _ Watch the trailing slash, Scan site for broken links Move /products to /soaps Move/store to /buy-online Move /services to /web-developer @namtrok #wpgr Wednesday, September 18, 13 http://www.conductor.com/blog/2013/01/why-structured-data-should-be-in-your-2013-seo- strategy/
39. @namtrok #wpgr Nitty Gritty Always use - in urls not _ Watch the trailing slash, Scan site for broken links Move /products to /soaps Move/store to /buy-online Move /services to /web-developer Always use permalinks (%postname%) @namtrok #wpgr Wednesday, September 18, 13 http://www.conductor.com/blog/2013/01/why-structured-data-should-be-in-your-2013-seo- strategy/
40. @namtrok #wpgr Nitty Gritty Always use - in urls not _ Watch the trailing slash, Scan site for broken links Move /products to /soaps Move/store to /buy-online Move /services to /web-developer Always use permalinks (%postname%) Use structured data Plugin: Schema Creator by Raven @namtrok #wpgr Wednesday, September 18, 13 http://www.conductor.com/blog/2013/01/why-structured-data-should-be-in-your-2013-seo- strategy/
41. @namtrok #wpgr Nitty Gritty @namtrok #wpgr Wednesday, September 18, 13 YAARP: Passive internal links at end of post/ page
42. @namtrok #wpgr Nitty Gritty Sitemap.xml @namtrok #wpgr Wednesday, September 18, 13 YAARP: Passive internal links at end of post/ page
43. @namtrok #wpgr Nitty Gritty Sitemap.xml Use meta robots @namtrok #wpgr Wednesday, September 18, 13 YAARP: Passive internal links at end of post/ page
44. @namtrok #wpgr Nitty Gritty Sitemap.xml Use meta robots Robots.txt & link to sitemap @namtrok #wpgr Wednesday, September 18, 13 YAARP: Passive internal links at end of post/ page
45. @namtrok #wpgr Nitty Gritty Sitemap.xml Use meta robots Robots.txt & link to sitemap Thick Footers with deep links @namtrok #wpgr Wednesday, September 18, 13 YAARP: Passive internal links at end of post/ page
46. @namtrok #wpgr Nitty Gritty Sitemap.xml Use meta robots Robots.txt & link to sitemap Thick Footers with deep links Internal linking Plugin: YARRP @namtrok #wpgr Wednesday, September 18, 13 YAARP: Passive internal links at end of post/ page
47. @namtrok #wpgr Nitty Gritty Sitemap.xml Use meta robots Robots.txt & link to sitemap Thick Footers with deep links Internal linking Plugin: YARRP Minify css and js Plugin: W3 total cache @namtrok #wpgr Wednesday, September 18, 13 YAARP: Passive internal links at end of post/ page
48. @namtrok #wpgr Nitty Gritty Sitemap.xml Use meta robots Robots.txt & link to sitemap Thick Footers with deep links Internal linking Plugin: YARRP Minify css and js Plugin: W3 total cache Use a CDN and cache pages Plugin: W3 total cache @namtrok #wpgr Wednesday, September 18, 13 YAARP: Passive internal links at end of post/ page
49. @namtrok #wpgr Nitty Gritty Sitemap.xml Use meta robots Robots.txt & link to sitemap Thick Footers with deep links Internal linking Plugin: YARRP Minify css and js Plugin: W3 total cache Use a CDN and cache pages Plugin: W3 total cache Watch for duplicate content, taxonomy pages are the worst! @namtrok #wpgr Wednesday, September 18, 13 YAARP: Passive internal links at end of post/ page
50. @namtrok #wpgr Nitty Gritty @namtrok #wpgr Wednesday, September 18, 13 YAARP: Passive internal links at end of post/ page
51. @namtrok #wpgr Nitty Gritty Rename media files Plugin: Media File Renamer @namtrok #wpgr Wednesday, September 18, 13 YAARP: Passive internal links at end of post/ page
52. @namtrok #wpgr Nitty Gritty Rename media files Plugin: Media File Renamer Use Image alt text Plugin: Media Library Alt Fields @namtrok #wpgr Wednesday, September 18, 13 YAARP: Passive internal links at end of post/ page
53. @namtrok #wpgr Nitty Gritty Rename media files Plugin: Media File Renamer Use Image alt text Plugin: Media Library Alt Fields Use Image alt text Alternative Plugin: SEO friendly images @namtrok #wpgr Wednesday, September 18, 13 YAARP: Passive internal links at end of post/ page
54. @namtrok #wpgr Chrome Plugins that help @namtrok #wpgr Wednesday, September 18, 13 Mozbar - Shows key page elements Redirect Path - Shows http status and path Tag Assistant - Shows status of Google Analytics/pixels
55. @namtrok #wpgr Chrome Plugins that help Mozbar @namtrok #wpgr Wednesday, September 18, 13 Mozbar - Shows key page elements Redirect Path - Shows http status and path Tag Assistant - Shows status of Google Analytics/pixels
56. @namtrok #wpgr Chrome Plugins that help Mozbar Redirect Path @namtrok #wpgr Wednesday, September 18, 13 Mozbar - Shows key page elements Redirect Path - Shows http status and path Tag Assistant - Shows status of Google Analytics/pixels
57. @namtrok #wpgr Chrome Plugins that help Mozbar Redirect Path Tag Assistant @namtrok #wpgr Wednesday, September 18, 13 Mozbar - Shows key page elements Redirect Path - Shows http status and path Tag Assistant - Shows status of Google Analytics/pixels
58. @namtrok #wpgr Why Does SEO Matter? Dr. Jekyll and Mr. Hyde Technical SEO Simple SEO Strategy Yoast SEO @namtrok #wpgr Wednesday, September 18, 13 Notes: “which plugins to use, what strategies to follow, and why you should even care” http://wordpress.tv/2013/07/02/alex-vasquez-plugin-workshop-wordpress-seo http://wordpress.tv/2013/06/05/kathy-alice-brown-demystifying-wordpress-seo/ http://wordpress.tv/2013/08/13/justin-briggs-seo-in-wordpress/ http://wordpress.tv/2013/05/26/jenny-munn-seo-wordpress-do-this-not-that-for-the-small-business-owner-or-solopreneur-pt2/
59. @namtrok #wpgr Simple SEO Strategy •Write engaging content •Update frequently (minimum weekly) 1.Content @namtrok #wpgr Wednesday, September 18, 13
60. @namtrok #wpgr Simple SEO Strategy •See the nitty gritty from before •90% there just with WordPress and WordPress SEO Plugin •Code is only 10% of rank determination 2.Code @namtrok #wpgr Wednesday, September 18, 13
61. @namtrok #wpgr Simple SEO Strategy •Get links. From wherever you/your client can! •Directories, friends, clients, etc 3.Links @namtrok #wpgr Wednesday, September 18, 13
62. @namtrok #wpgr Why Does SEO Matter? Dr. Jekyll and Mr. Hyde Technical SEO Simple SEO Strategy Yoast SEO @namtrok #wpgr Wednesday, September 18, 13 Notes: “which plugins to use, what strategies to follow, and why you should even care” http://wordpress.tv/2013/07/02/alex-vasquez-plugin-workshop-wordpress-seo http://wordpress.tv/2013/06/05/kathy-alice-brown-demystifying-wordpress-seo/ http://wordpress.tv/2013/08/13/justin-briggs-seo-in-wordpress/ http://wordpress.tv/2013/05/26/jenny-munn-seo-wordpress-do-this-not-that-for-the-small-business-owner-or-solopreneur-pt2/
63. @namtrok #wpgr Live Drive @namtrok #wpgr Wednesday, September 18, 13 Dashboard WMT Titles & Metas Force Rewrite Titles Clean up the Head first 3 Home, Post Types, Help
64. @namtrok #wpgr Questions? paul@connexsocial.com @namtrok connexsocial.com/presentations Feel free to contact me Wednesday, September 18, 13