Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
WordCamp Phoenix 2013: Just Like Building a House
Search
Sponsored
·
Ship Features Fearlessly
Turn features on and off without deploys. Used by thousands of Ruby developers.
→
Natalie MacLees
January 19, 2013
Technology
3
1.5k
WordCamp Phoenix 2013: Just Like Building a House
A
Natalie MacLees
January 19, 2013
Tweet
Share
More Decks by Natalie MacLees
See All by Natalie MacLees
Creating content for everyone
nataliemac
0
52
Making your website work for everyone: accessibility testing
nataliemac
1
66
The Tangled Web We're Weaving: The Future of WordPress Accessibility
nataliemac
0
60
Making the world a better place through web design
nataliemac
0
170
One Percent Better: How little changes add up
nataliemac
1
140
One percent better
nataliemac
2
85
How to make time for a side hustle
nataliemac
0
4k
Before You React
nataliemac
2
450
Bulletproof JavaScript for plugins and themes
nataliemac
2
300
Other Decks in Technology
See All in Technology
契約書からの情報抽出を行うLLMのスループットを、バッチ処理を用いて最大40%改善した話
sansantech
PRO
3
280
来期の評価で変えようと思っていること 〜AI時代に変わること・変わらないこと〜
estie
0
100
FlutterでPiP再生を実装した話
s9a17
0
190
【PHPerKaigi2026】OpenTelemetry SDKを使ってPHPでAPMを自作する
fendo181
1
300
Agent Skill 是什麼?對軟體產業帶來的變化
appleboy
0
230
Amazon Qはアマコネで頑張っています〜 Amazon Q in Connectについて〜
yama3133
1
130
Phase12_総括_自走化
overflowinc
0
1.6k
Bref でサービスを運用している話
sgash708
0
200
AIエージェント×GitHubで実現するQAナレッジの資産化と業務活用 / QA Knowledge as Assets with AI Agents & GitHub
tknw_hitsuji
0
230
Phase11_戦略的AI経営
overflowinc
0
1.6k
QA組織のAI戦略とAIテスト設計システムAITASの実践
sansantech
PRO
1
160
新規事業×QAの挑戦:不確実性を乗りこなす!フェーズごとに求められるQAの役割変革
hacomono
PRO
0
180
Featured
See All Featured
Exploring the Power of Turbo Streams & Action Cable | RailsConf2023
kevinliebholz
37
6.3k
Thoughts on Productivity
jonyablonski
75
5.1k
The AI Revolution Will Not Be Monopolized: How open-source beats economies of scale, even for LLMs
inesmontani
PRO
3
3.2k
How to Build an AI Search Optimization Roadmap - Criteria and Steps to Take #SEOIRL
aleyda
1
2k
Visualization
eitanlees
150
17k
Building an army of robots
kneath
306
46k
Data-driven link building: lessons from a $708K investment (BrightonSEO talk)
szymonslowik
1
980
Avoiding the “Bad Training, Faster” Trap in the Age of AI
tmiket
0
110
From Legacy to Launchpad: Building Startup-Ready Communities
dugsong
0
180
It's Worth the Effort
3n
188
29k
Game over? The fight for quality and originality in the time of robots
wayneb77
1
150
How to Get Subject Matter Experts Bought In and Actively Contributing to SEO & PR Initiatives.
livdayseo
0
91
Transcript
Just Like Building a House Getting a new WordPress site
started the right way IUUQXXXqJDLSDPNQIPUPTDPODSFUF@GPSNT
Who I am Purple Pen Productions GPVOEFS QSJODJQBM jQuery for
Designers BVUIPS SoCal WordPress Users’ Group PSHBOJ[FS jQuery la Users’ Group GPVOEFS PSHBOJ[FS !OBUBMJFNBDwOBUBMJFNBDDPN 1IPUPCZ"OESFT$BTUBOFEB
Business as Usual IUUQXXXQSPCMPHHFSOFUBSDIJWFTLFFQZPVSOFXZFBSTSFTPMVUJPOTFUVQBTPDJBMTFBSDIPQUJNJ[FEXPSEQSFTTCMPHUPEBZ
Business as Usual Step 1 3FHJTUFSZPVSEPNBJO IUUQXXXQSPCMPHHFSOFUBSDIJWFTLFFQZPVSOFXZFBSTSFTPMVUJPOTFUVQBTPDJBMTFBSDIPQUJNJ[FEXPSEQSFTTCMPHUPEBZ
Business as Usual Step 1 3FHJTUFSZPVSEPNBJO Step 2 $SFBUFBIPTUJOHBDDPVOU IUUQXXXQSPCMPHHFSOFUBSDIJWFTLFFQZPVSOFXZFBSTSFTPMVUJPOTFUVQBTPDJBMTFBSDIPQUJNJ[FEXPSEQSFTTCMPHUPEBZ
Business as Usual Step 1 3FHJTUFSZPVSEPNBJO Step 2 $SFBUFBIPTUJOHBDDPVOU Step
3 4FMFDUB8PSE1SFTTUIFNF IUUQXXXQSPCMPHHFSOFUBSDIJWFTLFFQZPVSOFXZFBSTSFTPMVUJPOTFUVQBTPDJBMTFBSDIPQUJNJ[FEXPSEQSFTTCMPHUPEBZ
WRONG WRONG WRONG IUUQXXXqJDLSDPNQIPUPTCPMPOTLJ
IUUQXXXqJDLSDPNQIPUPTKVTUJOCBFEFS Only using One Tool
IUUQXXXqJDLSDPNQIPUPTQSPGFTTPSDPPQFS Poorly chosen Theme
IUUQXXXqJDLSDPNQIPUPTDVNJEBODJLJ A house built without a Blueprint
FAIL PLAN When you to , FAIL PLAN to you
IUUQXXXqJDLSDPNQIPUPTXTDVMMJO Let’s start with a Blueprint
With a plan we know... 8IBUBDUJPOUPUBLFOFYU 8IBUHPBMTXF`SFUSZJOHUPSFBDI )PXUPBEKVTUBTXFMFBSO IUUQXXXqJDLSDPNQIPUPTPPI@GPPE
?
why?
who?
what?
where?
when?
how?
IUUQXXXqJDLSDPNQIPUPTTFBUUMFNVOJDJQBMBSDIJWFT now we’re ready to do the hard work
IUUQXXXqJDLSDPNQIPUPTUBVSVTBpDJPOBEP sketch out a site map
portfolio home blog wordpress clients news events classes workshops meetups
branding services design dev wordpress about our staff
•Home •Blog w XPSEQSFTT w DMJFOUT w OFXT •Events w
DMBTTFT w XPSLTIPQT w NFFUVQT •Services w EFTJHO w EFWFMPQNFOU w CSBOEJOH w XPSEQSFTT •About w PVSTUB⒎ •Portfolio
IUUQXXXqJDLSDPNQIPUPTFSJOLPIMFOCFSHQIPUP produce your content
IUUQXXXqJDLSDPNQIPUPTSPCPU@TUBSSZ
IUUQXXXqJDLSDPNQIPUPTDSFBUF@KPZ WordPress & your content
portfolio home blog wordpress clients news events classes workshops meetups
branding services design dev wordpress about our staff
IUUQXXXqJDLSDPNQIPUPTTFFNJOHMFF A new frame of mind for choosing themes
Common Pitfalls IUUQXXXqJDLSDPNQIPUPTEPDQPQVMBS
Too obsessed with SEO
Misguided feedback IUUQXXXqJDLSDPNQIPUPTIBUT
Compromising on Quality IUUQXXXqJDLSDPNQIPUPTUBSBMFIUUQXXXqJDLSDPNQIPUPTXIFBUMBOE vs.
Falling for gorgeous demos
None
Meowbify!
None
Questions
Thank YOU!