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WordCamp Phoenix 2013: Just Like Building a House

WordCamp Phoenix 2013: Just Like Building a House

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Natalie MacLees

January 19, 2013
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  1. Just Like
    Building a House
    Getting a new WordPress site started the right way
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  2. Who I am
    Purple Pen Productions
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    jQuery for Designers
    BVUIPS
    SoCal WordPress Users’ Group
    PSHBOJ[FS
    jQuery la Users’ Group
    GPVOEFSPSHBOJ[FS
    !OBUBMJFNBDwOBUBMJFNBDDPN
    1IPUPCZ"OESFT$BTUBOFEB

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  3. Business as Usual
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  4. Business as Usual
    Step 1
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    IUUQXXXQSPCMPHHFSOFUBSDIJWFTLFFQZPVSOFXZFBSTSFTPMVUJPOTFUVQBTPDJBMTFBSDIPQUJNJ[FEXPSEQSFTTCMPHUPEBZ

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  5. Business as Usual
    Step 1
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    Step 2
    $SFBUFBIPTUJOHBDDPVOU
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  6. Business as Usual
    Step 1
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    Step 2
    $SFBUFBIPTUJOHBDDPVOU
    Step 3
    4FMFDUB8PSE1SFTTUIFNF
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  7. WRONG WRONG
    WRONG
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  8. IUUQXXXqJDLSDPNQIPUPTKVTUJOCBFEFS
    Only using One Tool

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  9. IUUQXXXqJDLSDPNQIPUPTQSPGFTTPSDPPQFS
    Poorly chosen Theme

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  10. IUUQXXXqJDLSDPNQIPUPTDVNJEBODJLJ
    A house built without a
    Blueprint

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  11. FAIL PLAN
    When you
    to
    ,
    FAIL
    PLAN to
    you

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  12. IUUQXXXqJDLSDPNQIPUPTXTDVMMJO
    Let’s start with a
    Blueprint

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  13. With a plan we know...
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    )PXUPBEKVTUBTXFMFBSO
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  14. IUUQXXXqJDLSDPNQIPUPTTFBUUMFNVOJDJQBMBSDIJWFT
    now we’re ready to do the
    hard work

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  15. IUUQXXXqJDLSDPNQIPUPTUBVSVTBpDJPOBEP
    sketch out a
    site map

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  16. portfolio
    home
    blog
    wordpress
    clients
    news
    events
    classes
    workshops
    meetups branding
    services
    design
    dev
    wordpress
    about
    our staff

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  17. •Home
    •Blog
    w XPSEQSFTT
    w DMJFOUT
    w OFXT
    •Events
    w DMBTTFT
    w XPSLTIPQT
    w NFFUVQT
    •Services
    w EFTJHO
    w EFWFMPQNFOU
    w CSBOEJOH
    w XPSEQSFTT
    •About
    w PVSTUB⒎
    •Portfolio

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  18. IUUQXXXqJDLSDPNQIPUPTFSJOLPIMFOCFSHQIPUP
    produce your
    content

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  19. IUUQXXXqJDLSDPNQIPUPTSPCPU@TUBSSZ

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  20. IUUQXXXqJDLSDPNQIPUPTDSFBUF@KPZ
    WordPress &
    your content

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  21. portfolio
    home
    blog
    wordpress
    clients
    news
    events
    classes
    workshops
    meetups branding
    services
    design
    dev
    wordpress
    about
    our staff

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  22. IUUQXXXqJDLSDPNQIPUPTTFFNJOHMFF
    A new frame of mind for
    choosing themes

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  23. Common Pitfalls
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  24. Too obsessed with SEO

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  25. Misguided feedback
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  26. Compromising on
    Quality
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    vs.

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  27. Falling for gorgeous
    demos

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