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Creating content for everyone

Creating content for everyone

Did you know that 1 in 4 Americans has a disability that impacts their major live activities? Most disabilities are invisible, so it’s possible to know someone for years and never realize that they are living with a disability. When you’re crafting content for your website, your email newsletters, and your social media accounts, it’s important to take steps to ensure that content is accessible to everyone. Ensuring your content is accessible expands your audience, improves SEO, increases your reach, and demonstrates your commitment to equality and social responsibility. In this talk, we’ll cover practical tips you can put to use immediately to improve the accessibility of your digital presence.

Natalie MacLees

October 18, 2020

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  1. Creating Content for Everyone Tips for ensuring your digital presence

    is accessible Natalie MacLees digita11y @nataliemac Photo by Austin Distel on Unsplash
  2. What we'll be covering today 1. On your own website

    2.Social media posts 3.Email communications
  3. necktie top hat sunglasses clapper board camera with flash movie

    camera film frames video camera microphone
  4. Automatically generated captions Upload your own SRT file Open captions

    Photo by William Bayreuther Photo by JESHOOTS.COM Photo by Matthew Kwong
  5. Just a reminder about some of those evergreen tips 1.

    Alt text for images 2.Meaningful link text 3.Use color thoughtfully
  6. BIBLIOGRAPHY • https://www.responsival.com/post/reimagining-accessible-design-5- tips-for-making-your-online-presence-more-accessible • https://reasondigital.com/insights/six-tools-to-make-your-online- presence-more-accessible/ • https://www.respectability.org/2020/07/jewishtraining-web-lexicon- shabbatsmile/

    • https://morningchalkup.com/2020/03/20/how-to-make-your-at- home-and-online-presence-accessible-for-adaptive-athletes/ • https://scarlettdarbyshireuk.com/2020/02/03/how-to-make-your- social-media-presence-more-accessible/
  7. BIBLIOGRAPHY • https://www.campaignmonitor.com/resources/guides/accessibility/ • https://mailchimp.com/help/accessibility-in-email-marketing/ • https://www.emailonacid.com/blog/article/email-development/ email-accessibilty-in-2017/ • https://www.digitalinformationworld.com/2020/05/facebook-shares-

    new-set-of-tips-to-make-social-media-posts-accessible-and-easy-to- read-by-everyone.html • https://www.horlix.com/how-to-be-accessible-on-twitter/ • https://www.horlix.com/accessibility-on-social-media/