Top 5 Social Media Platforms

http://nationalpositionsreviews.com/ | National Positions outlines the top 5 social media platforms and their many unique benefits that they each bring to the table for marketing strategy today. From Facebook to Google+, you will learn about how each platform plays a distinctive role in B2B and B2C engagement in the ever-expanding social web.

Transcript

2. • In today’s world, social media platforms are growing to be the most dynamic and powerful industry tools to directly engage with a general or specified market audience. • Businesses who have integrated social media platforms within their market strategies have benefited immensely by creating closer and long lasting customer relationships, and therefore excelling in their industry. • Now there are a variety of social media platforms to emphasize distinct forms of content. Utilizing these diverse social platforms help in nurturing a holistic, vibrant and engaging business-to-customer relationship.
3. • Facebook has continued to be a leader in the social media arena. Since 2004, Facebook has attracted a worldwide user base of all ages and backgrounds and in many ways laid the blueprint for future social media behavior. • Facebook provides a multi-level platform to share content of all types. This dynamic platform also allows users to stay up-to-date with other user activity which is an advantage in a marketing environment where promotional content is shared. • Consistent interaction and fresh content helps you gain the most out of Facebook. No other platform offers the amount of active and prospective users available for your campaign or promotional needs.
4. • Twitter is growing to be an extremely effective social marketing tool. The unique and constantly streaming feed format is the forefront of this platform but conversation is absolutely crucial. • As a leveraging point of Twitter functionality, the feed is all about instantaneous messaging. This allows your business to share brand new content to Twitter’s highly mobile audience through direct and immediate interactivity. • This is a social platform to show your followers that you are in fact interested in their feedback and opinions. It is an opportunity for your business to nurture customer relationships in a direct and personable way, which boosts customer service and brand personality.
5. • LinkedIn is one of the most professional of the popular social media platforms. The difference between other social sites like Twitter or Facebook is that LinkedIn is more specifically catered to B2B interaction and networking. • This makes LinkedIn a more specialized social platform to support your market strategy in a totally different way. By leveraging community and partnership through LinkedIn’s in-depth networking platform, your business can grow through collaborative connections. • In addition, LinkedIn can prove to be a valuable tool for resourcing professional association and interest. From prospective employees to customers, LinkedIn is a great way to establish your business in a professional way.
6. • Pinterest’s power lies in it’s incredible ability to facilitate image-driven content which helps increase brand identity in the most entertaining and unique way. • Pinterest helps your business interact with your customers with a visual language. As Twitter offers textual communication, Pinterest provides visual communication and in some ways is a more advantageous route to brand approachability depending on your industry. • Another great component to Pinterest is it’s open board format where multiple parties can edit a single board. This collaborative aspect to Pinterest has great potential for gaining real market analytics and customer feedback in a whole new way.
7. • Google+ is another growing force in the social media world. In contrast to other social media sites, Google+ offers users a complete array of unique features and in-depth SEO capabilities that give businesses an insight and knowledge not available on other platforms. • A powerful and motivating reason to utilize Google+ into your market strategy is it’s incredible indexing and SEO power. Google+ is the only social platform with the native support of the world’s largest search engine behind it. • From Google+ Hangout to Google+ Authorship to establish collaboration and credibility, this social platform has the modern professional tools for the B2B community and beyond.
8. • In today’s fast paced mobile world, the majority of people have looked to social media for it’s ability to provide consistent and intriguing information through differing forms of content-rich feeds. Whether it is Facebook or Google+, both users and audiences experience a dynamic range of relationships depending on their level of engagement. • In fact, it is engagement that is the uniform essence behind social media and its benefits for both businesses and individuals alike. • Through audience interaction, businesses can gain real, valuable analytics and feedback directly from their customer source. This not only helps the immediacy of your business model and quality of your product but in the long-term assists in cultivating a closer relationship with your customers for years to come.
9. • National Positions is a worldwide leader in Internet Marketing and Search Engine Optimization. We combine agency services with world-class campaign execution to deliver superior marketing results for our clients. • Our marketing platform combines campaign management with advanced analytics to assist account and client teams in designing, sending and analyzing direct marketing communications.
10. Presentation Summary • National Positions outlines the top 5 social media platforms and their many unique benefits that they each bring to the table for marketing strategy today. From Facebook to Google+, you will learn about how each platform plays a distinctive role in B2B and B2C engagement in the ever- expanding social web.