Getting Online on a Shoestring

Getting Online on a Shoestring

Charities in today’s economy need strong web tools to build their websites, attract donors, engage with their communities and achieve their mission. In this session Ngaire offered two key approaches when developing a website based on taking advantage of and While was presented to charities, it is still relevant to businesses alike.


Ngaire Ackerley

October 15, 2013


  1. @ngaireackerley Getting Online on a SHOESTRING and Presented by Ngaire Ackerley of LBDesign
  2. @ngaireackerley A little bit about me •  Background

    in Computer Graphic Design (BCGD Hons) from New Zealand •  Have been working in the web industry for over 7 years •  Design & code with WordPress every day •  Work for LBDesign, a small design agency that works with charities and businesses across the world
  3. @ngaireackerley What we’ll cover today •  What to

    consider before you start a website •  About •  About •  Themes •  Plugins •  Examples •  Security
  4. @ngaireackerley What we won’t be covering •  Technical

    how to’s •  Terminology •  Other Content Management Systems •  Search Engine Optimisation (SEO) strategies
  5. @ngaireackerley Before you start a website

  6. @ngaireackerley Nothing is free … • Any web solution

    will cost some money • Time is money … it can be more efficient to pay for someone else’s expertise rather than muddle through it for weeks on end • When using web consultants (designers, developers, online marketing professionals), look for transparency
  7. @ngaireackerley Consider your target audience

  8. @ngaireackerley Consider your goals

  9. @ngaireackerley Consider your content & flow

  10. @ngaireackerley Create a sitemap

  11. @ngaireackerley Consider your branding

  12. @ngaireackerley In review: •  Nothing is free… could

    be worth paying a professional •  Target Audience •  Goals •  Content and Flow •  Sitemap •  Branding
  13. @ngaireackerley Any Questions?

  14. @ngaireackerley What is WordPress? •  Open Source CMS

    •  More than just a blogging platform •  1 in 5 websites are powered by WordPress * •  Dynamic – you can edit the content! •  Easy to use! *
  15. @ngaireackerley vs.

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  17. @ngaireackerley •  Free and Easy to setup

    •  Don’t have to worry about security or maintenance •  Advertising supported •  Limited design/functionality •  Upgradable options at a cost: upgrades/
  18. @ngaireackerley

  19. @ngaireackerley •  Flexible with greater customisation opportunities

    than .com •  Requires hosting such as WP Engine, Dreamhost, Memset, Bluehost etc. •  Requires a domain name
  20. @ngaireackerley Themes (Part I) •  The design and

    functionality of your website • and offer an array of themes that you can use • – theme limitations • – fully customisable. For an original no-hassle option ask a web designer to create one for you
  21. @ngaireackerley Themes (Part II) •  Free Themes • 

    Premium Themes •  Starter Themes •  Custom Themes
  22. @ngaireackerley Search engine optimisation • WordPress is set up

    with some SEO options such as title tags, page headings etc. • offers a range of SEO Plugins to make the most of SEO on your site • However, content is still key!
  23. @ngaireackerley Plugins (Part I) •  Additional functionality • 

    Premium plugins are only a fraction of the cost for the same functionality to be custom-made •  A greater array of plugins can be used on sites •  Well-created plugins vs. badly-created plugins
  24. @ngaireackerley Plugins (Part II) •  Online donations • 

    Event registration •  Calendar of events •  Membership-based digital downloads •  Search engine optimisation •  Contact forms •  Galleries and Slideshows
  25. @ngaireackerley

  26. @ngaireackerley Admin-side

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  32. @ngaireackerley Navigation menu Content Slideshow plugin

  33. @ngaireackerley Potential widget Featured images Content

  34. @ngaireackerley Blog posts

  35. @ngaireackerley Admin-side

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  40. @ngaireackerley In review: .com vs. .org •  Control

    versus cost •  Functionality versus cost •  Unique design versus cost •  Themes can be free, cost or be custom created just for you •  WordPress can assist SEO •  Plugins can add inexpensive functionality but need to be carefully selected
  41. @ngaireackerley .com example: workconnected

  42. @ngaireackerley .org example: ARH

  43. @ngaireackerley Large .org example: SURF

  44. @ngaireackerley Large .org example: SURF

  45. @ngaireackerley Large .org example: SURF

  46. @ngaireackerley Security •  As WordPress grows more popular

    and prominent on the internet, it presents more of a security risk •  WordPress is safe – but nothing on the internet is unhackable •  Spend money on good hosting … pay now or pay later! •  Follow best practices for web security
  47. @ngaireackerley In review •  Think about your website

    before you get started • can keep costs down if you want to start simple • can offer a lot of customisation in design and functionality •  You can always start small and progress to more customised while keeping all your content with WordPress
  48. @ngaireackerley Resources This Presentation is online at • • • a-website/ • • •
  49. @ngaireackerley Questions? •  @lbdesign • •

    •  @ngaireackerley •