The Kosha Philosophy

The founder's notes - used for an investor presentation that ended successfully. Kosha got its seed funding!

Transcript

1. OVERVIEW & TOOLKIT The Kosha Philosophy Jan 2019
2. What We're About Why Kosha was born? Rationale Customers Values Ethics The Kosha Community Team K O S H A . C O
3. THE KOSHA APPROACH K O S H A . C O In 1996 there was little that India had to offer to this type of traveller EMPATHY FOR THE GLOBE TROTTER Fixed a gap and flourished ENTER PRREM'S The consumer has becoming discerning. If in 2000 they asked for Merino Wool sweaters, now they're asking for thermals they can wear for the NY marathon. 2017 In sync with the millennials. They just need to discover us... ENTER KOSHA
4. WHAT WE KNOW FOR SURE 27% of our customers come to us because of referrals. That means are products are, well, good! The rest discover us online and offline and many write us a favourable review.
5. K O S H A . C O Kosha is for the discerning and honest millennial traveller SOME HAVE FOUND US. AND THAT COMMUNITY IS GROWING...
6. Core Customers Millennials Eco-conscious Liberals Families Students Value-seekers
7. Winter-wear market in India (Rs. 15,000 crore - RAI) Travel Wear Kosha's products go beyond the overlap of travel and winter wear. For example, We have specialized ski gear and t-shirt thermals you could wear for a marathon in New York. We also have sweaters, mufflers and beanies that you can use in India in the winter-months.
8. Domestic traveller Winter-wear fashion International Traveller 21mn International Travellers in 2017
9. We're really different Features Waterproof Rating Temperature Rating Inner Jacket Price Kosha 8000 mm -10°C Reversible 9999/- Decathlon 2000mm or 5000mm -1°C when active Not Reversible 3499/- 5999/-
10. Community Building KOSHA'S PEOPLE THE CONSUMER - RESEARCHER They find us through Quora Links, Google Search, SUSS's events, Instagram tags and Homegrown articles. Condenast Traveller will write about us soon... INITIAL SUCCESSES Amazon sales, FB queries, a team that's totally in sync with Kosha's values. (Is going for the Chadar Trek. Yay!) RISE TO MARKET LEADERSHIP Build Instagram and web traffic. Build the brand. STUMBLING BLOCKS Organic following takes time to build. Managing stores in cities like Bengaluru is challenge. All our trained executives are Mumbai based. Can their values be transferred? REINVENTION AND GROWTH Products for every season. A luxury -limited edition line. Revamped brand strategy. K O S H A . C O
11. 5-Year Projections GROWTH THROUGH DESIGN THINKING 2019 2020 2021 2022 2023 2,500 lacs 2,000 lacs 1,500 lacs 1,000 lacs 500 lacs 0 lacs