Investor Deck: Kosha

Kosha's USP + future revenue estimates - a story of why this caring winter-wear brand makes for a good investment.

Transcript

1. KOSHA T R A V E L G E A R B Y T R A V E L F R E A K S Feb 2019
2. Kosha was launched in June 2017 as a sustainable brand that caters to the needs of the millennial traveller. Lightweight, eco-friendly and warm - our products are tested rigorously before being offered to customers. The brand has been endorsed by the Indian Air Force after officers used Kosha jackets while scaling Mt. Vinson (4892m) in Antarctica proving that our breathable jackets are ideal for temperatures as low as minus thirty degrees. T H E P R O D U C T ABOUT
3. 50MN I N D I A N T O U R I S T S will travel abroad in 2020 (UN World Tourism Organisation). It is estimated that 40% of these travellers will be headed to winter destinations. International winter travel grew by 60% YOY (2016-17 AND 2017-18)
4. M A R K E T A D V E N T U R E - W E A R The North Face, Columbia, Decathlon, Wildcraft W I N T E R - W E A R Zara, Burberry, Monte Carlo K O S H A Adventure tourism is estimated to grow at a CAGR of 17.4% from 2017 to 2023 in India. 178% increase in demand in the last three years! Winter Wear in India: Rs.15,000 crores
5. G A P S W E ' V E A D D R E S S E D Hoodies that can be used for cross-country cycling. Thermals that can be worn while running a marathon in New York
6. G A P S W E ' V E A D D R E S S E D Sized from XS to 8XL Technical design Garments that incorporate simple features that are high on utility Lifetime Warranty In-house repair shop that mends /recycles old products to reduce adverse impact on environment Robust Testing A panel of travellers constantly test our products in extreme conditions Care All products are animal friendly and employ sustainable design Because travellers come in all sizes!
7. K Y C D A T A I N S I G H T S AVERAGE BILL VALUE: RS. 5500 23% 27% 40% 61% of our customers Come via referrals of our customers are repeat visitors find us online and visit the store of our customers are buying for a vacation
8. T R A C T I O N 300 20% 50% DEMAND>SUPPLY customers enquired about our store in Bengaluru in 2 months. We're going to launch an outlet in the city shortly Growth in sales YOY of our topline is now from online sales vs 2017 when it was 20% In our Adventure 18 outlet in Delhi, customer demand is so high, we're struggling to meet it NEW EXCITING CUSTOMERS A large player in the private charter space loved our products so much, they want to gift them to their customers A large Indian conglomerate has ordered our products for their leadership team that's attending an important conference in a month.
9. can be a 100 crore brand by 2025 K O S H A 100
10. In some months, online sales have accounted for 50% of total sales. With the right content, push and partnerships - this avenue will generate large volumes. D I G I T A L Six new products have been designed. These cater to unmet needs of travellers. But with a 6-8 month production period and minimum requirement needs of manufacturers - these cannot be launched without infused capital. P R O D U C T Kosha customers are brand conscious and tend to split their wardrobe purchases between online and brick and mortar stores. Kosha has to have a strong offline presence in order to grow its brand value S T O R E S T H E P L A N T O S C A L E
11. S T O R E S M E T R O C I T I E S T I E R I I - 400 sq ft stores which will focus on building communities for travellers. Collaborations with groups that promote travel and sustainability - SUSS, Doodlage - Presence in multi-brand departmental stores like Shoppers Stop will increase sales but will increase the need for working capital Partnerships with stores that will buy stock outright
12. D I G I T A L W E B S I T E A M A Z O N - Additional spend on SEO and social media promotions - in order to increase traffic and sales - Have grown sales to a level that they now account for 50% of total revenue in some months - Need to grow sales of categories that are currently slow-moving
13. S N A P S H O T : A M A Z O N
14. P R O D U C T E C O N O M I E S O F S C A L E I N N O V A T I O N - Need to drastically grow volumes in order to incentivize manufacturers to offer Kosha better rates and pass on to customers the benefits that will come from economies of scale - Plans underway to file a process patent for Kosha's Bamboo and Merino wool thermals - Have a deep understanding of the travel-wear market and have six new products that are ready-to-execute
15. R E A C H I N G T H E C U S T O M E R pop-ups in corporate offices. Successfully conducted one in the HUL campus, Mumbai. Campus ambassador programs and internships Guest columns and PR coverage to increase online equity Partnerships with travel and tour companies
16. CASE STUDIES
17. THE INDIAN AIRFORCE (IAF) Mission Seven Summits Antartica, Mt. Vinson 4,892 m A team comprising five IAF mountaineers, led by Capt RC Tripathi, in the early hours of 26 Dec 17 successfully scaled Mt. Vinson in Antarctica wearing Kosha clothing. -30 C
18. JAYESH MORVANKAR FOUNDER,ODATI ADVENTURES Mt.Elbrus 5,642 m Highest mountain in Europe Jayesh reached the summit even though icy cold winds were blowing at 50kmph! He did it with Kosha's windproof jacket, ski pants, technical socks and liner socks. -20 C
19. ICELAND A group of doctors cycling in The group came back really happy telling us that there were no blisters or chaffing on their feet. These were the best socks they had ever used! -20 C
20. GIRIPREMI CB-13, 6264 m, India This mountaineering group based in Pune scaled the mountain with Kosha! -10 C