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Technical SEO Audit Tactics - Weekly SEO

Technical SEO Audit Tactics - Weekly SEO

Discussing technical SEO audits and how you can ensure yours covers the basics and allows you to identify any problem areas of your site.

There’s no right or wrong way to conduct an audit, but here are seven steps to follow when conducting a technical SEO audit.

If you cover these 7 areas, you will have an in-depth audit that your competitors will envy. You can then put it into action, start seeing great ROI, and hit those KPIs.

Nikki Halliwell

March 15, 2022
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Transcript

  1. Who is Nikki Halliwell? Technical SEO Consultant. Based in Manchester

    Experienced in eCommerce. https://www.nikkihalliwell.com/ Twitter - @nikkirhalliwell @nikkirhalliwell
  2. Fun facts about Nikki • I have a very cute

    pug named Spud. • I play football for the local team. @nikkirhalliwell
  3. 7 Steps to Conduct a Technical Website Audit 1. Gather

    basic technical information 2. Data from analytics tools 3. Backlink profile 4. Indexing, Crawling and Rendering 5. Internal Linking 6. Redirects and Status Codes 7. Content headings and keywords
  4. 2. Data from Analytics Tools Image / Details // Image

    & Details https://www.example.com/source @nikkirhalliwell
  5. Number of Backlinks Backlinks are links from a page on

    one website to another. @nikkirhalliwell
  6. Number of Referring Domains This is the number of websites

    that link to a page or website. @nikkirhalliwell
  7. 4. Indexing, Crawling and Rendering Image / Details // Image

    & Details https://www.example.com/source @nikkirhalliwell
  8. Review use of robots meta tags It tells search engines

    which pages they can access @nikkirhalliwell
  9. Do pages on the website render correctly? This the process

    of how search engines view and interpret pages. @nikkirhalliwell
  10. Review the XML sitemap An XML sitemap should contain all

    of the URLs for indexable pages with a 200-status code. @nikkirhalliwell
  11. Site Speed Page Speed Insights and the Page Experience report

    in GSC can be used to test site speed. @nikkirhalliwell
  12. 5. Internal Linking Image / Details // Image & Details

    https://www.example.com/source @nikkirhalliwell
  13. Internal Linking Utilisation How well it is used can either

    make or break a website. @nikkirhalliwell
  14. Are canonical links present and used correctly? All web pages

    on the website should have a canonical link element. @nikkirhalliwell
  15. 6. Redirects and Status Codes Image / Details // Image

    & Details https://www.example.com/source @nikkirhalliwell
  16. 404 Errors It is natural for a website to have

    some 404s. It’s also important that a website can generate a 404 status code. @nikkirhalliwell
  17. Redirects with Incorrect Statuses In most cases, the website you

    are auditing should use 301 (permanent) redirects. @nikkirhalliwell
  18. 7. Content, Headings and Keywords Image / Details // Image

    & Details https://www.example.com/source @nikkirhalliwell
  19. Review Page Titles Page titles provide search engines and users

    with valuable information about the page. @nikkirhalliwell
  20. Review Meta Descriptions The more descriptive, attractive, and straight to

    the point a meta description is, the more likely users will be to click on the result. @nikkirhalliwell
  21. Use of Headings It is recommended that every web page

    of a website has one H1 header @nikkirhalliwell
  22. 7 Steps to Conduct a Technical Website Audit 1. Gather

    basic technical information 2. Data from analytics tools 3. Backlink profile 4. Indexing, Crawling and Rendering 5. Internal Linking 6. Redirects and Status Codes 7. Content headings and keywords Then What? These 7 steps should help you put together an SEO audit that others will envy
  23. Want our Weekly SEO news delivered to your inbox? Subscribe

    here: https://boostroas.studio/subscribe @nikkirhalliwell