client's requirements for the project. Typically, any project starts with this document. An executor sends the brief to the customer, whom should concretize the project. Based on the data provided, you initiate the project realization run-up or further discussion on the details.
the client’s project and businesses an executor needs to evaluate and proceed with the project development. You should realize – there’s no universal brief template. Each type of project – design, web development, mobile app development, PR etc. - requires different briefs. Yet, the general brief structure stays same in most cases. It’s the niche specific elements that vary.
significantly as well. In certain cases a few very short and general phrases are sufficient (when the brief’s just 1-2 pages long), while in some other cases all the major project points should be set out in details (then the brief can stretch up to 10-20 pages).
5-6 most important questions, aimed at getting the crucial information you cannot start without; next – detailed, additional information that may be required during the work phase.
are likely to find in any brief: • Company profile/ description of the client: • Project description • Technical requirements • Project Budget • Project Timeline and Deadlines