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Project Brief Guide

Nik Nikolaev
September 23, 2015

Project Brief Guide

This guide covers basic information about a project proposal. It is based on the free template you can download here: http://project-brief.casual.pm/

Nik Nikolaev

September 23, 2015
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  1. A Project Brief is that essential document, which defines primary

    client's requirements for the project. Typically, any project starts with this document. An executor sends the brief to the customer, whom should concretize the project. Based on the data provided, you initiate the project realization run-up or further discussion on the details.
  2. A good brief should contain all the key information about

    the client’s project and businesses an executor needs to evaluate and proceed with the project development. You should realize – there’s no universal brief template. Each type of project – design, web development, mobile app development, PR etc. - requires different briefs. Yet, the general brief structure stays same in most cases. It’s the niche specific elements that vary.
  3. When outlining briefs, the amount of required data can vary

    significantly as well. In certain cases a few very short and general phrases are sufficient (when the brief’s just 1-2 pages long), while in some other cases all the major project points should be set out in details (then the brief can stretch up to 10-20 pages).
  4. Here’s a quick winning formula for briefs: at the beginning

    5-6 most important questions, aimed at getting the crucial information you cannot start without; next – detailed, additional information that may be required during the work phase.
  5. Below is the list of the most common questions you

    are likely to find in any brief: • Company profile/ description of the client: • Project description • Technical requirements • Project Budget • Project Timeline and Deadlines
  6. Thank You! Here are free project brief templates you might

    use with this guide. This guide is originally published here http://project-brief.casual.pm/