stand? No user insights Rarely ever use data or user feedback to make decisions. Ad hoc user research At some point in the dev lifecycle, user research is conducted. Continuous feedback User research is seamlessly baked into the product team’s workflow.
get more data, your process must fit within organizational workflow. Plan to iterate, because test results are never that cut and dry, and you want to make sure that your data is replicable. Qualitative data is typically underrated, but that doesn’t mean quantitative data is overrated (so don’t forget about it).