Building your product management brand

Why and how effective product managers invest in building their personal brands.

Transcript

1. How product managers can build great... personal brands. by nis frome
2. Nis Frome Enabling product teams to experiment faster Co-founder at Alpha nis@alphahq.com // @nisfrome product content 2 This Is Product Management Product Management Insider about me
3. 3 Why and how effective product managers invest in building their personal brands. objective
4. 4 benefits Career trajectory Gaining clarity Attracting talent Product marketing Influencing stakeholders You already know this!
5. 5 success stories 110K+ views across 70+ articles in 2017.
6. 6 success stories Brent Tworetzky • Product executive • High-performance teams • User science Justina Chen • Associate product mgr • Interviewing tips for peers • Lessons learned Holly Hester-Reilly • Product consultant • Thought leadership • Announcements Jeff Morris Jr. • Product strategy • Thought leadership • Visibility for recruiting
7. 7 branding breakdown Become synonymous with a topic Take advantage of opportunities Network, mentor, and be mentored
8. 8 read > write > edit Find problems to solve Experiment and iterate KPIs & unsolicited feedback
9. 9 -principles You’re not Malcolm Gladwell You’re not Shingy You’re not a machine
10. 10 +principles You should find a model structure You should invest in design You should build channels
11. 11 community
12. 12 community Find inspiration Medium Events
13. 13 getting started When you’re ready to get started, spend 10 minutes writing down five things you think product managers are insecure about.