Reclaiming The Publishing Pie

Reclaiming The Publishing Pie

A presentation about the issue of dominance of 'Big Tech' within the publishing industry, and what publishers can do to start taking back some control.

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Nadia Odunayo

May 22, 2019
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Transcript

  1. Reclaiming The Publishing Pie BookMachine Unplugged 2019: Talking Tech Nadia

    Odunayo, @nodunayo
  2. @nodunayo

  3. “Amazon approached large publishers aggressively…when a publisher did not capitulate

    and the company shut off the recommendation algorithms for its books, the publisher’s sales usually fell by as much as 40 percent.” @nodunayo — ‘The Everything Store’, Brad Stone
  4. “Bezos [asked his staff] to exact better terms from the

    smallest publishers, who would go out of business if it weren’t for the steady sales of their back catalogs on Amazon.” @nodunayo — ‘The Everything Store’, Brad Stone
  5. “Bezos suggested…that Amazon should approach these small publishers the way

    a cheetah would pursue a sickly gazelle…the group…opened negotiations with the most vulnerable companies.” @nodunayo — ‘The Everything Store’, Brad Stone
  6. Amazon used tech as a weapon. @nodunayo

  7. Publishers didn’t have the tools to fight back. @nodunayo

  8. None
  9. None
  10. @michellereadsbooks @ab_reads @booklanguage #bookstagram

  11. “Google needs to buy Pearson because content matters.” @nodunayo —

    Jon White, VP of Sales & Marketing for PageMajik
  12. @nodunayo

  13. ! I want to read something different. I have no

    idea where to start. @nodunayo
  14. " I’d like better recommendations. @nodunayo

  15. # I don’t always trust reviews as they’re not tailored

    to me. @nodunayo
  16. # How is this different to Goodreads? " ! Will

    this be a better Goodreads? But what about Goodreads? @nodunayo
  17. # I just use Goodreads because everything is there. "

    ! Please tell me you’re building a better Goodreads? There are so many flaws with Goodreads. @nodunayo
  18. Readers are underserved. @nodunayo

  19. Amazon All other publishers Also Amazon

  20. $ How can the publishing industry get more of the

    pie? @nodunayo
  21. $ How can we own more of the data and

    use that to improve the industry? @nodunayo
  22. $ How can we provide a better experience for readers?

    @nodunayo
  23. Publishers need to wholeheartedly embrace tech. @nodunayo

  24. But what is tech? @nodunayo

  25. @nodunayo

  26. @nodunayo

  27. @nodunayo

  28. @nodunayo Coding

  29. @nodunayo Coding Writing

  30. @nodunayo Coding Writing Refactoring

  31. @nodunayo Coding Writing Refactoring Editing

  32. @nodunayo Coding Writing Refactoring Editing Alpha

  33. @nodunayo Coding Writing Refactoring Editing Alpha Manuscript

  34. @nodunayo Coding Writing Refactoring Editing Alpha Manuscript Beta

  35. @nodunayo Coding Writing Refactoring Editing Alpha Manuscript Beta ARC

  36. @nodunayo Coding Writing Refactoring Editing Alpha Manuscript Beta ARC Styling

  37. @nodunayo Coding Writing Refactoring Editing Alpha Manuscript Beta ARC Styling

    Layout, Book cover/jacket design
  38. @nodunayo Coding Writing Refactoring Editing Alpha Manuscript Beta ARC Styling

    Layout, Book cover/jacket design Launch
  39. @nodunayo Coding Writing Refactoring Editing Alpha Manuscript Beta ARC Styling

    Layout, Book cover/jacket design Launch Publish
  40. You don’t have to be a coder. @nodunayo

  41. @nodunayo Software Developer

  42. @nodunayo Software Developer Product Manager

  43. @nodunayo Software Developer Product Manager Designer

  44. @nodunayo Software Developer Product Manager Designer Data Analyst

  45. @nodunayo Software Developer Product Manager Designer Data Analyst Developer Evangelist

  46. @nodunayo Software Developer Product Manager Designer Data Analyst Technical Writer

    Developer Evangelist
  47. Isn’t it too late anyway? @nodunayo

  48. Philosophy, Politics, and Economics @nodunayo

  49. Philosophy, Politics, and Economics @nodunayo

  50. @nodunayo M 55 years old

  51. @nodunayo

  52. @nodunayo

  53. @nodunayo

  54. Should I get started?

  55. Should I get started? •Love the publishing industry?

  56. Should I get started? •Love the publishing industry? •There are

    problems in the industry that interest you?
  57. Should I get started? •Love the publishing industry? •There are

    problems in the industry that interest you? •You’re open to the challenge of a new way 
 of doing things?
  58. Should I get started? •Love the publishing industry? •There are

    problems in the industry that interest you? ' •You’re open to the challenge of a new way 
 of doing things?
  59. What’s next? @nodunayo

  60. @nodunayo @nickbarreto @saramoohead

  61. @nodunayo

  62. @nodunayo

  63. @nodunayo What if I had all the tech skills I

    wanted?
  64. Break your dream down into actionable steps. @nodunayo

  65. @nodunayo @nodunayo @thestorygraph Come tell me about your plan on

    Twitter. ☺
  66. @nodunayo @codenewbies #CodeNewbie @sideprosummer #SideProjectSummer

  67. Go and learn some tech. @nodunayo

  68. Then come back and make a meaningful difference. @nodunayo

  69. @nodunayo Come say hi after the talks! *