Reclaiming The Publishing Pie

A presentation about the issue of dominance of 'Big Tech' within the publishing industry, and what publishers can do to start taking back some control.

Transcript

1. Reclaiming The Publishing Pie BookMachine Unplugged 2019: Talking Tech Nadia Odunayo, @nodunayo
2. @nodunayo
3. “Amazon approached large publishers aggressively…when a publisher did not capitulate and the company shut off the recommendation algorithms for its books, the publisher’s sales usually fell by as much as 40 percent.” @nodunayo — ‘The Everything Store’, Brad Stone
4. “Bezos [asked his staff] to exact better terms from the smallest publishers, who would go out of business if it weren’t for the steady sales of their back catalogs on Amazon.” @nodunayo — ‘The Everything Store’, Brad Stone
5. “Bezos suggested…that Amazon should approach these small publishers the way a cheetah would pursue a sickly gazelle…the group…opened negotiations with the most vulnerable companies.” @nodunayo — ‘The Everything Store’, Brad Stone
6. Amazon used tech as a weapon. @nodunayo
7. Publishers didn’t have the tools to fight back. @nodunayo
10. @michellereadsbooks @ab_reads @booklanguage #bookstagram
11. “Google needs to buy Pearson because content matters.” @nodunayo — Jon White, VP of Sales & Marketing for PageMajik
12. @nodunayo
13. ! I want to read something different. I have no idea where to start. @nodunayo
14. " I’d like better recommendations. @nodunayo
15. # I don’t always trust reviews as they’re not tailored to me. @nodunayo
16. # How is this different to Goodreads? " ! Will this be a better Goodreads? But what about Goodreads? @nodunayo
17. # I just use Goodreads because everything is there. " ! Please tell me you’re building a better Goodreads? There are so many flaws with Goodreads. @nodunayo
18. Readers are underserved. @nodunayo
19. Amazon All other publishers Also Amazon
20. $ How can the publishing industry get more of the pie? @nodunayo
21. $ How can we own more of the data and use that to improve the industry? @nodunayo
22. $ How can we provide a better experience for readers? @nodunayo
23. Publishers need to wholeheartedly embrace tech. @nodunayo
24. But what is tech? @nodunayo
25. @nodunayo
26. @nodunayo
27. @nodunayo
28. @nodunayo Coding
29. @nodunayo Coding Writing
30. @nodunayo Coding Writing Refactoring
31. @nodunayo Coding Writing Refactoring Editing
32. @nodunayo Coding Writing Refactoring Editing Alpha
33. @nodunayo Coding Writing Refactoring Editing Alpha Manuscript
34. @nodunayo Coding Writing Refactoring Editing Alpha Manuscript Beta
35. @nodunayo Coding Writing Refactoring Editing Alpha Manuscript Beta ARC
36. @nodunayo Coding Writing Refactoring Editing Alpha Manuscript Beta ARC Styling
37. @nodunayo Coding Writing Refactoring Editing Alpha Manuscript Beta ARC Styling Layout, Book cover/jacket design
38. @nodunayo Coding Writing Refactoring Editing Alpha Manuscript Beta ARC Styling Layout, Book cover/jacket design Launch
39. @nodunayo Coding Writing Refactoring Editing Alpha Manuscript Beta ARC Styling Layout, Book cover/jacket design Launch Publish
40. You don’t have to be a coder. @nodunayo
41. @nodunayo Software Developer
42. @nodunayo Software Developer Product Manager
43. @nodunayo Software Developer Product Manager Designer
44. @nodunayo Software Developer Product Manager Designer Data Analyst
45. @nodunayo Software Developer Product Manager Designer Data Analyst Developer Evangelist
46. @nodunayo Software Developer Product Manager Designer Data Analyst Technical Writer Developer Evangelist
47. Isn’t it too late anyway? @nodunayo
48. Philosophy, Politics, and Economics @nodunayo
49. Philosophy, Politics, and Economics @nodunayo
50. @nodunayo M 55 years old
51. @nodunayo
52. @nodunayo
53. @nodunayo
54. Should I get started?
55. Should I get started? •Love the publishing industry?
56. Should I get started? •Love the publishing industry? •There are problems in the industry that interest you?
57. Should I get started? •Love the publishing industry? •There are problems in the industry that interest you? •You’re open to the challenge of a new way 
 of doing things?
58. Should I get started? •Love the publishing industry? •There are problems in the industry that interest you? ' •You’re open to the challenge of a new way 
 of doing things?
59. What’s next? @nodunayo
60. @nodunayo @nickbarreto @saramoohead
61. @nodunayo
62. @nodunayo
63. @nodunayo What if I had all the tech skills I wanted?
64. Break your dream down into actionable steps. @nodunayo
65. @nodunayo @nodunayo @thestorygraph Come tell me about your plan on Twitter. ☺
66. @nodunayo @codenewbies #CodeNewbie @sideprosummer #SideProjectSummer
67. Go and learn some tech. @nodunayo
68. Then come back and make a meaningful difference. @nodunayo
69. @nodunayo Come say hi after the talks! *