Brand Creation

Brand Creation presentation for the students of the Web Design & Development Program at the Pinellas Technical Education Center (PTEC).

Transcript

1. BRAVO DMS
   BRAVO DMS
   by Omar Jesus Bravo
   Brand Creation
   

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2. BRAVO DMS
   BRAVO DMS
   Start with Why?
   • Why (do you get up in the morning)?
   • How (can the ‘why’ be accomplished)?
   • What (action will you take)?
   • General / Specifics
   

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3. BRAVO DMS
   BRAVO DMS
   Convince Others
   • Target Audience
   • Mediums
   • Services
   

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4. BRAVO DMS
   BRAVO DMS
   Vision / Mission
   • Vision Statement
   - Your Ideal Environment (the “Why”)
   • Mission Statement
   - The “How” (and maybe the “What”)
   

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5. BRAVO DMS
   BRAVO DMS
   Mission Statements
   • Starbucks -
   To inspire and nurture the human spirit – one person, one
   cup and one neighborhood at a time.
   • Nike -
   To bring inspiration and innovation to every athlete* in the
   world.
   • Facebook -
   To give people the power to share and make the world more
   open and connected.
   

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6. BRAVO DMS
   BRAVO DMS
   Mission Statements (cont.)
   • Bravo DMS
   (Dynamic Media Solutions)
   To Lift Up Positive Communities Through
   Inspiring, Empowering, & Engaging Media
   

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7. BRAVO DMS
   BRAVO DMS
   Questions?
   

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