Brand Creation

9757df2f3a2b95d357bbab08c661a4e0?s=47 Omar Bravo
October 02, 2012

Brand Creation

Brand Creation presentation for the students of the Web Design & Development Program at the Pinellas Technical Education Center (PTEC).


Omar Bravo

October 02, 2012


  1. 2.

    BRAVO DMS BRAVO DMS Start with Why? • Why (do

    you get up in the morning)? • How (can the ‘why’ be accomplished)? • What (action will you take)? • General / Specifics
  2. 4.

    BRAVO DMS BRAVO DMS Vision / Mission • Vision Statement

    - Your Ideal Environment (the “Why”) • Mission Statement - The “How” (and maybe the “What”)
  3. 5.

    BRAVO DMS BRAVO DMS Mission Statements • Starbucks - To

    inspire and nurture the human spirit – one person, one cup and one neighborhood at a time. • Nike - To bring inspiration and innovation to every athlete* in the world. • Facebook - To give people the power to share and make the world more open and connected.
  4. 6.

    BRAVO DMS BRAVO DMS Mission Statements (cont.) • Bravo DMS

    (Dynamic Media Solutions) To Lift Up Positive Communities Through Inspiring, Empowering, & Engaging Media