Logo Design Fundamentals presentation for the students of the Web Design & Development Program at the Pinellas Technical Education Center (PTEC).
BRAVO DMSBRAVO DMSby Omar Jesus BravoTuesday, January 15, 2013Logo Design Fundamentals
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BRAVO DMSBRAVO DMSGreatest Brand Ever
BRAVO DMSBRAVO DMSBrand Components• Name• Icon• Slogan
BRAVO DMSBRAVO DMSWhat Makes a Great Brand?• Functional• Unique• Represents?
BRAVO DMSBRAVO DMSFunctionality
BRAVO DMSBRAVO DMSUniqueness
BRAVO DMSBRAVO DMSRepresentative?= Sports Apparel?= Computers?
BRAVO DMSBRAVO DMSLogo Guidelines• No Gradients, Drop Shadows• Simple Colors, B&W Version• Multiple Versions - w/ and w/o Name, Slogan
BRAVO DMSBRAVO DMSNot Unique...
BRAVO DMSBRAVO DMSQuestions?