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Logo Design Fundamentals

Omar Bravo
January 15, 2013
Education
0
240

Logo Design Fundamentals

Logo Design Fundamentals presentation for the students of the Web Design & Development Program at the Pinellas Technical Education Center (PTEC).

Omar Bravo

January 15, 2013
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Transcript

  1. BRAVO DMS
    BRAVO DMS
    by Omar Jesus Bravo
    Tuesday, January 15, 2013
    Logo Design Fundamentals

    View Slide

  2. BRAVO DMS
    BRAVO DMS
    Greatest Brand Ever

    View Slide

  3. BRAVO DMS
    BRAVO DMS
    Brand Components
    • Name
    • Icon
    • Slogan

    View Slide

  4. BRAVO DMS
    BRAVO DMS
    What Makes a Great Brand?
    • Functional
    • Unique
    • Represents?

    View Slide

  5. BRAVO DMS
    BRAVO DMS
    Functionality

    View Slide

  6. BRAVO DMS
    BRAVO DMS
    Uniqueness

    View Slide

  7. BRAVO DMS
    BRAVO DMS
    Representative?
    = Sports Apparel?
    = Computers?

    View Slide

  8. BRAVO DMS
    BRAVO DMS
    Logo Guidelines
    • No Gradients, Drop Shadows
    • Simple Colors, B&W Version
    • Multiple Versions - w/ and w/o Name, Slogan

    View Slide

  9. BRAVO DMS
    BRAVO DMS
    Not Unique...

    View Slide

  10. BRAVO DMS
    BRAVO DMS
    Questions?

    View Slide