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Logo Design Fundamentals

Omar Bravo
January 15, 2013

Logo Design Fundamentals

Logo Design Fundamentals presentation for the students of the Web Design & Development Program at the Pinellas Technical Education Center (PTEC).

Omar Bravo

January 15, 2013
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  1. BRAVO DMS
    BRAVO DMS
    by Omar Jesus Bravo
    Tuesday, January 15, 2013
    Logo Design Fundamentals

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  2. BRAVO DMS
    BRAVO DMS
    Greatest Brand Ever

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  3. BRAVO DMS
    BRAVO DMS
    Brand Components
    • Name
    • Icon
    • Slogan

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  4. BRAVO DMS
    BRAVO DMS
    What Makes a Great Brand?
    • Functional
    • Unique
    • Represents?

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  5. BRAVO DMS
    BRAVO DMS
    Functionality

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  6. BRAVO DMS
    BRAVO DMS
    Uniqueness

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  7. BRAVO DMS
    BRAVO DMS
    Representative?
    = Sports Apparel?
    = Computers?

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  8. BRAVO DMS
    BRAVO DMS
    Logo Guidelines
    • No Gradients, Drop Shadows
    • Simple Colors, B&W Version
    • Multiple Versions - w/ and w/o Name, Slogan

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  9. BRAVO DMS
    BRAVO DMS
    Not Unique...

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  10. BRAVO DMS
    BRAVO DMS
    Questions?

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