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Psychology of Sales

Psychology of Sales

Philosophy / Psychology / Marketing presentations for the students of the Web Design & Development Program at the Pinellas Technical Education Center (PTEC).

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Omar Bravo

May 17, 2012
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Transcript

  1. BRAVO DMS BRAVO DMS by Omar Jesus Bravo May 17,

    2012 Psychology of Sales
  2. BRAVO DMS BRAVO DMS Motivation for Behavior • Consistency •

    Likability • Authority • Social Proof • Contrast • Scarcity • Commitment • Reciprocity
  3. BRAVO DMS BRAVO DMS Consistency • “It’s what I’ve always

    done.” • Past Experience • Price = Quality, Coupons / Sales = Bargain • Example: Rewards Card
  4. BRAVO DMS BRAVO DMS Likability • Celebrity Endorsements • Attractive

    Models
  5. BRAVO DMS BRAVO DMS Authority • Doctors = Diet Pills

    • Lawyers = Car Accidents • Suit, Title, Badge, Glasses
  6. BRAVO DMS BRAVO DMS Social Proof • Herd Mentality, Momentum,

    Teens
  7. BRAVO DMS BRAVO DMS Contrast • Setting Expectations • Perceived

    Value
  8. BRAVO DMS BRAVO DMS Commitment • “My word is my

    bond” • “Promise to tell a friend” - Ron Popeil • Upsell - “Would you like fries with that?”
  9. BRAVO DMS BRAVO DMS Scarcity • Limited Time Only •

    “Last one in stock”
  10. BRAVO DMS BRAVO DMS Reciprocity • Birthday Cards from Dentist,

    Insurance Agent • Free Trial Period • Example: Rewards Cards
  11. BRAVO DMS BRAVO DMS Use them All!

  12. BRAVO DMS BRAVO DMS Questions