Philosophy / Psychology / Marketing presentations for the students of the Web Design & Development Program at the Pinellas Technical Education Center (PTEC).
BRAVO DMSBRAVO DMSby Omar Jesus BravoMay 17, 2012Psychology of Sales
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BRAVO DMSBRAVO DMSMotivation for Behavior• Consistency• Likability• Authority• Social Proof• Contrast• Scarcity• Commitment• Reciprocity
BRAVO DMSBRAVO DMSConsistency• “It’s what I’ve always done.”• Past Experience• Price = Quality, Coupons / Sales = Bargain• Example: Rewards Card
BRAVO DMSBRAVO DMSLikability• Celebrity Endorsements• Attractive Models
BRAVO DMSBRAVO DMSAuthority• Doctors = Diet Pills• Lawyers = Car Accidents• Suit, Title, Badge, Glasses
BRAVO DMSBRAVO DMSSocial Proof• Herd Mentality, Momentum, Teens
BRAVO DMSBRAVO DMSContrast• Setting Expectations• Perceived Value
BRAVO DMSBRAVO DMSCommitment• “My word is my bond”• “Promise to tell a friend” - Ron Popeil• Upsell - “Would you like fries with that?”
BRAVO DMSBRAVO DMSScarcity• Limited Time Only• “Last one in stock”
BRAVO DMSBRAVO DMSReciprocity• Birthday Cards from Dentist, Insurance Agent• Free Trial Period• Example: Rewards Cards
BRAVO DMSBRAVO DMSUse them All!
BRAVO DMSBRAVO DMSQuestions