Psychology of Sales

Philosophy / Psychology / Marketing presentations for the students of the Web Design & Development Program at the Pinellas Technical Education Center (PTEC).

Transcript

1. BRAVO DMS BRAVO DMS by Omar Jesus Bravo May 17, 2012 Psychology of Sales
2. BRAVO DMS BRAVO DMS Motivation for Behavior • Consistency • Likability • Authority • Social Proof • Contrast • Scarcity • Commitment • Reciprocity
3. BRAVO DMS BRAVO DMS Consistency • “It’s what I’ve always done.” • Past Experience • Price = Quality, Coupons / Sales = Bargain • Example: Rewards Card
4. BRAVO DMS BRAVO DMS Likability • Celebrity Endorsements • Attractive Models
5. BRAVO DMS BRAVO DMS Authority • Doctors = Diet Pills • Lawyers = Car Accidents • Suit, Title, Badge, Glasses
6. BRAVO DMS BRAVO DMS Social Proof • Herd Mentality, Momentum, Teens
7. BRAVO DMS BRAVO DMS Contrast • Setting Expectations • Perceived Value
8. BRAVO DMS BRAVO DMS Commitment • “My word is my bond” • “Promise to tell a friend” - Ron Popeil • Upsell - “Would you like fries with that?”
9. BRAVO DMS BRAVO DMS Scarcity • Limited Time Only • “Last one in stock”
10. BRAVO DMS BRAVO DMS Reciprocity • Birthday Cards from Dentist, Insurance Agent • Free Trial Period • Example: Rewards Cards
11. BRAVO DMS BRAVO DMS Use them All!
12. BRAVO DMS BRAVO DMS Questions