Time Wasters vs Game Changers 4. Deﬁnition of a Website [what] 5. Purpose of a Website [why] 6. Potential Clients [who] 7. Web Mediums [where] 8. Web Technologies [how – part 1] 9. Pro vs. Amateur [how – part 2] 10.Always Be Closing [when] 11.Questions
objective of a website is to effectively communicate a message to a predeﬁned audience through an internet browser. Priorities: • Relevant Information • Intuitive / Ease of Use • Loads quickly • No extra plug-ins • Aesthetically Pleasing (pretty)
or livelihood in an activity or ﬁeld of endeavor often engaged in by amateur • exhibiting a courteous, conscientious, and generally businesslike manner in the workplace Amateur: • one who engages in a pursuit, study, science, or sport as a pastime rather than as a profession • one lacking in experience and competence in an art or science
the Key to Success • Never stop learning: 18 Century French Poetry vs. Internet Technology • Only compare yourself to the Best: There is ALWAYS room for the Best • Become a “jack of all trades”: People are looking for a “web guy/gal” • Know your customer. Know your competition. • Differentiate Yourself.