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Intro to Web Design

Intro to Web Design

Orientation presentation for the students of the Web Design & Development Program at the Pinellas Technical Education Center (PTEC).

Omar Bravo

April 04, 2013
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  1. BRAVO DMS
    BRAVO DMS
    Introduction to Web Design
    Communication & Life Change
    by Omar Jesus Bravo

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  2. BRAVO DMS
    BRAVO DMS
    Agenda
    1. Introductions
    2. Qualifications
    3. Time Wasters vs Game Changers
    4. Definition of a Website [what]
    5. Purpose of a Website [why]
    6. Potential Clients [who]
    7. Web Mediums [where]
    8. Web Technologies [how – part 1]
    9. Pro vs. Amateur [how – part 2]
    10.Always Be Closing [when]
    11.Questions

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  3. BRAVO DMS
    BRAVO DMS
    Qualifications
    • Santa Clara University - Computer Engineering
    • IBM - Software Engineer (1999 - 2002)
    • Texas Instruments - Sales Engineer (2002 - 2008)
    • Bravo DMS - Digital Marketing (2008 - Present)
    • 14 Years Web Development Experience
    • 14 Years Photoshop Experience
    • 14 Years Digital Photography Experience
    • Purpose: To Inspire / Empower / Engage Passion...

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  4.  A)ach  CSS  and  Javascripts  Here  








    Defini&on  of  a  Website:
    A  combina;on  of  audio,  video,  image,  
    and  text  files  that  are  hosted  on  a  
    remote  server  and  displayed  through  in  
    a  browser  window.

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  5. BRAVO DMS
    BRAVO DMS
    Purpose of a Website
    Purpose:
    The objective of a website is to effectively communicate a
    message to a predefined audience through an internet browser.
    Priorities:
    • Relevant Information
    • Intuitive / Ease of Use
    • Loads quickly
    • No extra plug-ins
    • Aesthetically Pleasing (pretty)

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  6. BRAVO DMS
    BRAVO DMS
    Potential Clients
    • “Websites are the business cards of the 21st
    Century” - Unknown
    • Everybody could benefit from having a website…
    • Small Businesses, Restaurants, Self-Employed, Artists,
    Musicians, Stay@HomeMom, etc.
    [who]

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  7. BRAVO DMS
    BRAVO DMS
    Web Mediums
    • Desktop
    • Laptop
    • Netbook
    • Mobile Phone
    • Printer
    • Car
    • iPad
    • TV
    [where]
    Screen
    Resolution?

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  8. BRAVO DMS
    BRAVO DMS
    Website Technologies
    • Technology: HTML, CSS, jQuery, PHP, ASP, SWF,
    JS, XML, etc…
    • Internet Browsers: Internet Explorer, Firefox,
    Safari, Chrome, Opera, Silk, etc…
    [how – part 1]

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  9. BRAVO DMS
    BRAVO DMS
    Technical Skills
    Communication Skills
    Sales
    Engineers
    Ideal
    Ambition
    Technical vs. Communication

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  10. BRAVO DMS
    BRAVO DMS
    Definitions
    Professional:
    • participating for gain or livelihood in an activity or field of endeavor often
    engaged in by amateur
    • exhibiting a courteous, conscientious, and generally businesslike manner in
    the workplace
    Amateur:
    • one who engages in a pursuit, study, science, or sport as a pastime rather
    than as a profession
    • one lacking in experience and competence in an art or science

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  11. BRAVO DMS
    BRAVO DMS
    Pro Business Characteristics
    • Quality of Work (Portfolio)
    • Competitive Pricing
    • Integrity / Trust (Customer Referrals)
    • Customer Rapport
    • Reliability

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  12. BRAVO DMS
    BRAVO DMS
    First Impressions

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  13. BRAVO DMS
    BRAVO DMS
    First Impressions

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  14. BRAVO DMS
    BRAVO DMS

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  15. BRAVO DMS
    BRAVO DMS

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  16. BRAVO DMS
    BRAVO DMS
    Pro vs. Amateur
    [email protected]
    • Real Business Cards
    • Professional Website
    • Accepts Credit Cards
    • HTML Email
    [email protected]
    • Free Business Cards
    • Homemade Website
    • Cash / Check Only
    • Text Email

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  17. BRAVO DMS
    BRAVO DMS
    Traits of Success
    • Communication is the Key to Success
    • Never stop learning: 18 Century French Poetry vs. Internet
    Technology
    • Only compare yourself to the Best: There is ALWAYS room for the
    Best
    • Become a “jack of all trades”: People are looking for a “web guy/gal”
    • Know your customer. Know your competition.
    • Differentiate Yourself.

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  18. BRAVO DMS
    BRAVO DMS
    Small Business Branding Package
    • Domain Registration
    • Custom HTML5 / CSS3 Website
    • Responsive Design
    • Mobile Device Compatible
    • Cross-Browser Compatible
    • Custom Graphics
    • Photo Slideshow
    • Search Engine Optimization (Basic)
    • 1-Year Site Hosting
    • 90 Days Maintenance
    • 10 Email Addresses
    • Logo Design
    • Business Card Design
    • HTML Email Template
    • Postcard / Flyer Design
    • Shopping Cart / Donations
    • Facebook Page
    • Twitter / G+ / LinkedIn
    • Product Photography
    • Streaming Video
    • Streaming Audio
    Retail  Value  =  $7,500.00
    Bravo  DMS  =  $4,999.00

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  19. BRAVO DMS
    BRAVO DMS
    Always Be Closing
    • Definition of Luck
    • Act As If...
    • Chicken or the Egg
    • Investment vs. Liability
    • Think “Yes”
    [when]

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  20. BRAVO DMS
    BRAVO DMS
    Questions?

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