BRAVO DMS BRAVO DMS Agenda 1. Introductions 2. Qualifications 3. Time Wasters vs Game Changers 4. Definition of a Website [what] 5. Purpose of a Website [why] 6. Potential Clients [who] 7. Web Mediums [where] 8. Web Technologies [how – part 1] 9. Pro vs. Amateur [how – part 2] 10.Always Be Closing [when] 11.Questions
Defini&on
of
a
Website: A
combina;on
of
audio,
video,
image,
and
text
files
that
are
hosted
on
a
remote
server
and
displayed
through
in
a
browser
window.
BRAVO DMS BRAVO DMS Purpose of a Website Purpose: The objective of a website is to effectively communicate a message to a predefined audience through an internet browser. Priorities: • Relevant Information • Intuitive / Ease of Use • Loads quickly • No extra plug-ins • Aesthetically Pleasing (pretty)
BRAVO DMS BRAVO DMS Potential Clients • “Websites are the business cards of the 21st Century” - Unknown • Everybody could benefit from having a website… • Small Businesses, Restaurants, Self-Employed, Artists, Musicians, [email protected], etc. [who]
BRAVO DMS BRAVO DMS Definitions Professional: • participating for gain or livelihood in an activity or field of endeavor often engaged in by amateur • exhibiting a courteous, conscientious, and generally businesslike manner in the workplace Amateur: • one who engages in a pursuit, study, science, or sport as a pastime rather than as a profession • one lacking in experience and competence in an art or science
BRAVO DMS BRAVO DMS Pro vs. Amateur • [email protected] • Real Business Cards • Professional Website • Accepts Credit Cards • HTML Email • [email protected] • Free Business Cards • Homemade Website • Cash / Check Only • Text Email
BRAVO DMS BRAVO DMS Traits of Success • Communication is the Key to Success • Never stop learning: 18 Century French Poetry vs. Internet Technology • Only compare yourself to the Best: There is ALWAYS room for the Best • Become a “jack of all trades”: People are looking for a “web guy/gal” • Know your customer. Know your competition. • Differentiate Yourself.