The Rising Stack: How & Why OpenStack is Changing IT - Presented in Egypt

The Rising Stack: How & Why OpenStack is Changing IT - Presented in Egypt

The Rising Stack: How & Why OpenStack is Changing IT - Presented in Egypt via Skype by Mark Collier, COO of the OpenStack Foundation.

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OpenStack

May 11, 2013
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Transcript

  1. 1

  2. The Rising Stack
 How & Why OpenStack is Changing IT


    
 
 
 Mark Collier
 COO, OpenStack Foundation
 @sparkycollier on twitter
  3. 3 What is OpenStack?

  4. 4

  5. 5 Code


  6. 6 OpenStack Cloud Platform Code available under Apache 2.0 license.

    Design tenets – scale & elasticity, share nothing & distribute everything
  7. 7 OpenStack Capabilities Compute Provision and manage large pools of

    on-demand computing resources Object Storage Petabytes of reliable storage on standard gear Block Storage Volumes on commodity storage gear, and drivers for more advanced systems like NetApp, Solidfire, and Nexenta Networking Software defined networking automation with pluggable backends Dashboard Self-service, role-based web interface for users and administrators Shared Services Multi-tenant authentication system that ties to existing stores (e.g. LDAP) and Image Service
  8. 8 Open Development Process Time-Based Release Cycle New software release

    every six months, with interim milestones Design Summits twice a year Immediately following software release to plan next version Sessions led by developers and Project Technical Leads Broad Contributions More than 800 developers from over 50 companies wordlwide Elected Leadership Developers elect their own Project Technical Leaders
  9. 9 Global Community


  10. 10 Community Size & Growth Q4 2012 10 ECOSYSTEM SIZE

    
 (Members + Sponsors + Supporters) CUMULATIVE 
 CONTRIBUTORS AVERAGE MONTHLY 
 CONTRIBUTORS PATCHES
 MERGED 739 175 2,664 (updated methodology) 148
 Companies Members: 22 Total (4 New)
 Sponsors: 22 Total (6 New) Supporters: 104 Total (4 New) TOP 10 Countries 1) United States
 2) China
 3) India
 4) Great Britain
 5) Australia 6,967 6) France
 7) Russia
 8) Canada
 9) Ireland
 10) Germany INDIVIDUAL MEMBERS
  11. 11 Community Size & Growth Q1 2013 11 ECOSYSTEM SIZE

    
 (Members + Sponsors + Supporters) CUMULATIVE 
 CONTRIBUTORS AVERAGE MONTHLY 
 CONTRIBUTORS PATCHES
 MERGED 815 252 3,357 189
 Companies Members: 22 Total 
 Sponsors: 34 Total (10 New) Supporters: 139 Total (35 New) TOP 10 Countries 1) United States
 2) China
 3) India
 4) Great Britain
 5) Australia 9,016 6) France
 7) Russia
 8) Canada
 9) Ireland
 10) Germany INDIVIDUAL MEMBERS +44% +27% +29% +10% +26%
  12. 12 14 New Supporters for OpenStack- Q4 2013 12 CONFIDENTIAL

    MATERIAL | © 2013 OpenStack, Inc.
  13. 13 47 New Sponsors & Supporters in Q1 ! 13

    CONFIDENTIAL MATERIAL | © 2013 OpenStack, Inc. New Supporters: Corelynx Inc TCPWave NetCitadel Inc. GameWave VMTurbo Alter Way TEONITE Sirius Corporation Linagora Greenet Information Technology Infocular E-Technologies Pvt. Ltd. Radware Ltd. PLUMgrid Bloombase, Inc. Radware, Inc. Amahi CIeNET Technologies Ozgur Yazilim AS ALYSEO Stratus Technologies Iron.io Nimbis Services, Inc Sohonet Whipcloud LLC Minds.org, Inc. TATA CONSULTANCY SERVICES LIMITED Cloud175 Dungeon Innovations Embotics Corporation Inktank NodePrime, Inc. PC/OpenSystems LLC RedeHost Dualtec Cloud Builders HEDERA TECHNOLOGY Aegis Foundation
  14. 14 Awareness & Education Q4 2012 WEBSITE TRAFFIC TWITTER FOLLOWERS

    NEWSLETTER SUBSCRIBERS YOUTUBE CHANNEL VIEWS MARKETING LIST SUBSCRIBERS 17,391 51 296,212 New Visitors to Website: 44% Percent non-US: 68% Unique Visitors 14,633 6,808 New Followers: 1,344 51% non-US Subscribers YouTube Channel 
 Minutes Watched: 149,677 40 Companies Non-US Traffic
 1) China 8.9%
 2) India 5.8%
 3) France 4.2%
 4) UK 4.1%
 5) Germany 3.7%
  15. 15 Awareness & Education Q1 2013 WEBSITE TRAFFIC TWITTER FOLLOWERS

    NEWSLETTER SUBSCRIBERS YOUTUBE CHANNEL VIEWS MARKETING LIST SUBSCRIBERS 28,950 142 595,515 New Visitors to Website: 44% Percent non-US: 68% Unique Visitors 17,705 8,805 New Followers: 3,072 53% non-US Subscribers (+2%) YouTube Channel 
 Minutes Watched: 261,336 63 Companies Non-US Traffic
 1) China 7.6%
 2) India 6.7%
 3) France 4.4%
 4) UK 4.1%
 5) Germany 3.7% +29% +21% +67% +75% +101% +178% +58%
  16. 16

  17. 17

  18. 18 Growing User Community

  19. 19 MercadoLibre, Inc. Uses OpenStack 8th Largest eCommerce site in

    the world Using OpenStack to power 1,000 node internal private cloud and production web properties Internal team manages deployment and operations, using OpenStack Compute, Storage & Networking with Ubuntu and Chef Headquartered in Buenos Aires, Argentina "Our main goal was to achieve a new level of agility and flexibility, and demonstrate that we could remove the manual work associated with deploying new resources. We achieved this."
  20. 20 PayPal Uses OpenStack Processed more than $26,000 in mobile

    payments every minute in 2012 OpenStack runs thousands of VMs to support their self-service developer model Internal team manages deployment and operations, using OpenStack Compute, Storage & Shared Services “We needed agility without sacrificing availability. By leveraging the collective innovation of the OpenStack community, we can develop and grow our private cloud much quicker without having to reinvent anything.” Saran Mandair, senior director of PayPal infrastructure engineering
  21. 21 IBS DataFort Uses OpenStack in Russia 8,000 Employees, provide

    IT support for over 120 Russian and overseas companies. Operate 3 datacenters with 5000+ Servers Working with CloudScaling to deploy private and public OpenStack Clouds this year “We want our customers to have freedom of choice. We do believe that OpenStack is bringing that dimension. Russia has a long, long history of being dominated by one party – freedom of choice is important from a historical perspective, similar trend that you observe everywhere.” Michal Cupa, President of IBS DataFort
  22. 22 CloudUP uses OpenStack in Italy First Italian Service Provider

    to offer pay- as-you-go Cloud Evaluated vs. Vmware, Open Nebula, and and Ecualyptus. Liked project’s modular architecture approach and the constantly evolving tool set that allows for integration into other service providers’ infrastructures “"After several years in this field, today we truly believe that OpenStack is the Linux of cloud computing.” Mariano Cunietti, CTO at Enter/Cloudup
  23. 23 Intel uses OpenStack Globally Intel IT supports more than

    75,000 servers in 69 data centers And more than 91,000 employees who connect to Intel resources through more than 138,000 mobile devices. “OpenStack has dramatically reduced the amount of time it takes to provision services and automatically resolve resource issues. We can now deploy a VM in just five to 10 minutes, provide faster self services to our customers, and offer a more reliable infrastructure with rolling updates that will keep our infrastructure current without burdening our staff.” Das Kamhout, Intel Principal Engineer and Cloud Lead
  24. 24 Bloomberg, Comcast, Best Buy all use Openstack to power

    their businesses Watch their presentations: http://www.openstack.org/summit/ portland-2013/session-videos/ Bloomberg Comcast Best Buy
  25. 25 User Survey Results

  26. 26 Global Interest

  27. 27 OpenStack Operations Guide Writers from all over the world

    came to Austin, Texas. To write a whole book. In just 5 days. http://bit.ly/guidevideo
  28. 28 OpenStack Operations Guide – they did it! 230+ Pages

    in only 5 days. Written by experienced OpenStack operators. In less than a week of publication, the book had been downloaded over 2000 times… now over 5000 downloads!
  29. 29 Downloaded from 80 different countries

  30. 30 And 700+ Different Cities

  31. 31 Who’s behind OpenStack?

  32. 32 The OpenStack Foundation •  Protecting, Empowering, and Promoting OpenStack

    software and the community around it, including users, developers and the entire ecosystem. •  Over 8000 Individual Members, up from 5600 at launch •  The leading Global IT companies as Gold & Platinum Members •  Board of Directors that sets strategic direction •  Project Technical Leads and a Technical Committee that are elected from among the contributors •  User Committee to ensure the users voices are heard
  33. 33 Foundation Approach Provide a permanent legal home for OpenStack,

    with broad industry support and the resources to support OpenStack`s success While preserving what`s working – a.k.a. the lOpenStack Wayz •  Technical people making technical decisions based on merit •  Dedicated resources building the community and ecosystem •  A strong ecosystem of companies making money •  Encouraging and rewarding contribution in all forms
  34. 34 The numbers above are from 2012 and have grown

    since then
  35. 35

  36. 36 Gold & Platinum Founding Members

  37. 37 Newest Gold Members

  38. 38 Sponsors

  39. 39 Other Supporting Organizations

  40. 40 How much interest is there?

  41. 41 Summit Growth Expecting 4000+ at the next Summit Hong

    Kong Nov 5-8th: Openstack.org/summit
  42. 42 IT Interest: Over 1M visitors/year to OpenStack.org

  43. 43 IT User Interest: Google Trends 1 - http://insights.wired.com/profiles/blogs/openstack-wins-2012-pr-hype-battle-for-cloud-computing-platforms#axzz2JIqcyYvU

  44. 44 IT User Interest: Youtube channel (through March) OpenStack.org/OpenStackFoundation –

    Only 5 months old
  45. 45 IT User Interest: Youtube channel (through May) OpenStack.org/OpenStackFoundation –

    Only 7 months old
  46. 46 Media Interest Number of Stories 2012 1 - http://insights.wired.com/profiles/blogs/openstack-wins-2012-pr-hype-battle-for-cloud-computing-platforms#axzz2JIqcyYvU

  47. 47 Media Interest Press Mentions per TrendKite 1 - http://insights.wired.com/profiles/blogs/openstack-wins-2012-pr-hype-battle-for-cloud-computing-platforms#axzz2JIqcyYvU

  48. 48 Developer Interest & Commitment to Platform http://www.ohloh.net/p/compare?project_0=OpenStack&project_1=Apache+CloudStack&project_2=Eucalyptus

  49. 49 Developer Interest & Commitment to Platform http://www.ohloh.net/p/compare?project_0=CloudStack&project_1=OpenStack&project_2=Apache+CloudStack More than

    Doubled # of Developers from Essex to Grizzly!
  50. 50 Developer interest translates into rapid innovation From 10k lines

    of code to 800K in less than 3 years
  51. 51 Quotes “If there isn’t an OpenStack cloud 
 you

    fancy, wait a second, there’s 
 more – a lot more – in the pipeline.” – GigaOm New OpenStack Clouds Mean Something For Everyone “OpenStack appears to be a more advanced or more modern open source project than some of its predecessors because it's a highly coordinated effort.” – Charlie Babcock
 Information Week OpenStack Fights Cloud Lock-In Worries "We are currently considering a move from Amazon to Rackspace purely because of OpenStack. It's that important.” Andrew Cunningham
 12/28/12 “#openstack continues to power ahead with Nova in the top 10 github projects in 2012 for number of unique contributors: https://t.co/ bN3Yh4hY” @pixelbeat
 12/20/12 “This is the most awesome community in action in open source today.” Mark Shuttleworth
 @OpenStack #openstack
 @techjournalist
 10/16/12 “Almost no vendor briefing within the last month without a discussion regarding how OpenStack fits into the product strategy. Exciting times.” @torstenvolk
 11/9/12
  52. 52 Quotes “I think the trend here is that OpenStack

    has won the race to become the standard, and it has done it rapidly,” Winblad said. “We’ve made some investments around the software-defined data center, and OpenStack is a key component. It is the OS for the cloud.” – Ann Winblad, Hummer Winblad Ventures IBM Makes a Big Bet on OpenStack in the Cloud, AllThingsD
  53. Why are they interested?

  54. 54 Not creating… …just software …just a community …a vendor

    consortium …hundreds of moderately successful businesses
  55. 55 Creating a platform ecosystem in the cloud ‣  This

    is different than other cloud software ‣  Ultimately creates the most value for everyone involved
  56. Platform Ecosystems: How do they work?

  57. 57 Platform Ecosystems – The Three Forces INNOVATIVE ECOSYSTEM GLOBAL

    USER FOOTPRINT TECHNOLOGY PLATFORM
  58. 58 Platform Ecosystems – The Three Forces
 Technology Platform ‣ 

    General purpose technology ‣  Extensible system with room for innovation on top, underneath and around the technology platform ‣  Continuous innovation based on user needs
  59. 59 Platform Ecosystems – The Three Forces
 Global User Footprint

    ‣  Massive addressable market ‣  Users who want more than the functionality of the base platform— infinitely more
  60. 60 Platform Ecosystems – The Three Forces
 Innovative Ecosystem ‣ 

    Additional capabilities available from many sources ‣  Huge opportunity for competitive businesses
  61. 61 Apple 700,000+ apps 106 carriers 400,000,000 devices 113 countries

    iOS
  62. 62 Android 700,000+ apps 95 carriers 44 device makers 500,000,000

    devices 104 countries Android
  63. 63 Facebook 9,000,000 apps 1,000,000,000+ users 82% non-US & Canada

    Facebook Developer Platform
  64. 64 Microsoft 4,000,000+ apps 330,000,000 in 2011 Windows

  65. 65 OpenStack Tools Services Software Private clouds Public clouds OpenStack

    software
  66. 66 Why is this important? Greatest value is in the

    intersection where the 3 forces meet ‣  Platforms need users & apps/tools to be relevant ‣  Tool ecosystems need widely adopted, innovative platforms ‣  Users need platforms with app/tool support & innovation The biggest each force is, the more value created ‣  Mass creates gravity, gravity pulls in more users, more tools/apps, more developers and the cycle continues ‣  If you ignore any one force, the model collapses The more each force is concentrated toward the core, the stronger the pull for the other forces ‣  The overlap creates greater mass and focus for users and tools/ apps ‣  All three groups need each other to survive in the long run
  67. 67 Platform ecosystems develop around massive markets

  68. 68 Platform Ecosystems – Markets
 User Footprint Apple iOS, Android

    ‣  Every smartphone on earth Facebook ‣  Every human on the internet Microsoft ‣  Every PC manufactured
  69. 69 Platform Ecosystems – Markets
 User Footprint OpenStack’s Opportunity –

    Nothing short of changing IT ‣  Every datacenter ‣  Every server ‣  Every network device ‣  Every storage system
  70. 70 Platform Ecosystems – Markets
 User Footprint OpenStack’s Opportunity –

    Nothing short of changing IT ‣  Every datacenter ‣  Every server ‣  Every network device ‣  Every storage system ‣  Every silly cat photo
  71. 71 Platform Ecosystems – Markets
 User Footprint Apple iOS, Android

    ‣  Every smartphone on earth ‣  ~90% market share Facebook ‣  Every human on the internet ‣  ~42% market share Microsoft ‣  Every PC manufactured ‣  ~92% market share. Still.
  72. 72 Platform ecosystems develop around massive markets, but have few

    winners
  73. 73 http://www.strategyanalytics.com/default.aspx?mod=reportabstractviewer&a0=8155 0% 10% 20% 30% 40% 50% 60% 70%

    80% Android iOS Other Global Marketshare (Q4 2012)
  74. 74 What if OpenStack can reach 25%, 50%, 75% of

    the Datacenter?
  75. 75 There is a platform war building around the cloud

  76. 76 Amazon is the early leader Tools Services Software Hundreds

    of thousands of customers Global footprint AWS services Tools Services Software Private clouds Public clouds OpenStack software
  77. 77 But the OpenStack footprint is spreading
 Global Footprint Stat

    AWS 2012 OpenStack 2012 Continents 5 2 Countries 6 6 Cities 9 10 Availability Zones 18 12 Provider Choices 1 8
  78. 78 2014 Opportunity
 Global Footprint Stat` AWS 2012 OS 2012

    OS 2014 Continents 5 2 6 Countries 6 6 30 Cities 9 10 40 Availability Zones 18 12 100 Provider Choices 1 8 50
  79. 79 Plus Private Deployments
 Global Footprint

  80. 80 OpenStack: How & Why it’s The Rising Stack Open

    platform ‣  Community driven innovation ‣  Technology accessible in many ways: hourly, appliance, distribution, DIY Empowered users and developers ‣  Deeper engagement from our users and developers ‣  Users like having more control their destiny Broad, global support from companies ‣  Not driven by a single company; no single source ‣  Creates additional work, but also addition power and opportunity ‣  Aggregate investment is huge
  81. An Invitation

  82. 82 Say No to Vendor Lock-in

  83. 83 Say Yes to Freedom

  84. 84 openstack.org/jobs


  85. 85 OpenStack.org/Join 
 the revolution

  86. The Rising Stack
 How & Why OpenStack is Changing IT


    
 
 
 Mark Collier
 COO, OpenStack Foundation
 @sparkycollier on twitter