5 Rules for Growth - How to scale a product to 100s of millions of users pmconf2020

成長のための5つのルール
製品を億単位のユーザーにスケールさせる方法

5 simple rules I learnt on my journey from startups, to scaleups, to big tech and back to a scaleup.

Covering: innovation vs creativity and excution, setting company priorities, experimentation, risk appetite and portfolio management.

Transcript

1. Christopher Osborne VP Product at DeepL 5 Rules for Growth How to scale a product to 100s of millions of users DeepL
2. Christopher Osborne VP Product at DeepL 5 Rules for Growth How to scale a product to 100s of millions of users DeepL
3. Christopher Osborne VP Product at DeepL 5 Rules for Growth How to scale a product to 100s of millions of users DeepL ੒௕ͷͨΊͷ5ͭͷϧʔϧ ੡඼Λԯ୯ҐͷϢʔβʔʹεέʔϧͤ͞Δํ๏
4. A Winning Formula
5. A Winning Formula Annual revenue of $59.4 bn in 2018
6. A Winning Formula Annual revenue of $59.4 bn in 2018 Released at least 10 new products in 2018
7. A Winning Formula Annual revenue of $59.4 bn in 2018 Released at least 10 new products in 2018 One product launched in 2018 earned $1.2 bn in direct revenue alone
8. A Winning Formula Annual revenue of $59.4 bn in 2018 Released at least 10 new products in 2018 One product launched in 2018 earned $1.2 bn in direct revenue alone Partnerships and third party integrations will easily add 10x incremental
10. A Winning Formula Walt Disney, 1957
11. Rule #1: A sustainable growth engine is fuelled by creativity and execution
13. https://vwo.com/blog/cro-best-practices-booking/
14. Rule #2: Have 3 simple priorities
15. “Religion is a culture of faith; science is a culture of doubt.” ― Richard Feynman
16. Insight.
 Data. Analyse. Hypothesise. Experiment. Iterate. The Data Driven Decision Cycle. Learning
17. ಎ࡯ྗ.
 σʔλ. ෼ੳ. ԾઆΛཱͯΔ. ࣮ݧ. ൓෮. σʔλۦಈܕͷҙࢥܾఆαΠΫϧ ֶश
18. “We are trying to prove ourselves wrong as quickly as possible, because only in that way can we find progress.” ― Richard Feynman, 1964
19. Rule #3: Experiment and optimise for speed of learning
20. Hugh Hendry, Eclectica CEO “An industry had been created, and people were seeking captains and sailors, not pirates.” Product Investment Portfolio
21. “An industry had been created, and people were seeking captains and sailors, not pirates.” ― Hugh Hendry, Eclectica CEO
23. Rule #4: Constantly recalibrate your risk profile
25. Rule #5: Take risks with people - people grow with challenge
26. Rule #1: A sustainable growth engine is fuelled by creativity and execution Rule #2: Have 3 simple priorities Rule #3: Experiment and optimise for speed of learning Rule #4: Constantly recalibrate your risk profile Rule #5: Take risks with people - people grow with challenge https://www.linkedin.com/in/osbornec/ https://twitter.com/Osbornec19
27. ϧʔϧ#1ɿ࣋ଓՄೳͳ੒௕Τϯδϯ͸ɺ૑଄ੑͱ࣮ߦྗʹࢧ͑Β Ε͍ͯ·͢ɻ ϧʔϧ#2ɿ3ͭͷγϯϓϧͳ༏ઌॱҐΛ࣋ͭ ϧʔϧ#3ɿ࣮ݧֶͯ͠श଎౓Λ࠷దԽ͢Δ ϧʔϧ#4ɿϦεΫϓϩϑΝΠϧΛৗʹ࠶ௐ੔͢Δ ϧʔϧ#5: ਓͱҰॹʹϦεΫΛऔΔ - ਓ͸௅ઓ͢Δ͜ͱͰ੒௕͢Δ https://www.linkedin.com/in/osbornec/ https://twitter.com/Osbornec19