new features and functionalities were added over time and updates are being rolled out as we are speaking. Source: OpenAI 25.09.23 16.10.23 17.10.23 06.11.23 21.11.23 10.01.24 Voice (Beta & Plus users on mobile) & Image Browsing was gone for a while but was brought back & out of beta DALL-E 3 Beta rollout GPTs were introduced Voice available for all users Launch of the GPT Store
to Google it should support: ▪ Creating new search ad headlines and descriptions ▪ Generating relevant keywords ▪ Suggesting images ▪ Suggesting sitelinks
the early stages... … but how many people prefer the interface to create their Search campaigns over the Google Ads Editor? Source: LinkedIn survey https://pa.ag/ivse Please vote in my LinkedIn survey
really cool stuff The new "Solutions" tab was added to Google Ads a few days ago and includes some very handy features that are supported by AppScripts. This is useful for people who don't already use such features via scripts, making these technical solutions more accessible. Source: Google Ads
There are few reliable plug-ins for a fact checking, so remember: always double check the provided results. Link Reader is an advanced tool that excels in understanding and synthesizing information from various digital resources. World Bank Data is a plugin that allows you to access a wealth of information on global development and economic data. WebPilot allows users to specify URLs and make requests to interact with the URL, extract specific information or learn what to do with the content of the URL.
underline a handful of nuances between the Personas. From Client Brian Chief Experience Officer Goals: Collect competitive insights to drive market differentiation. Ensure that the customer is at the center of all decisions. Marco Bianchi Customer Success Manager 38 y.o. Bachelor's degree in Marketing Goals: Enhance the overall customer satisfaction rate. Streamline the feedback collection process. Increase customer retention and loyalty. Lena Schmidt Quality Manager 35-45 y.o. MBA with a specialisation in Customer Relations Goals: Enhance overall customer satisfaction & loyalty. Identify pain points in the customer journey and address them. Establish a robust feedback loop compliant with German regulations. Carl Harrison Customer Experience Manager 28-45 y.o. Bachelor's degree in Marketing Goals: Enhance the customer's journey and experience. Drive brand loyalty and repeat business. Ensure customer feedback is acted upon.
are narrowed down when looking at the pain points. Brian Chief Experience Officer Pain Points: Identifying cross-channel experience gaps. Understanding multi-touchpoint engagement. Personalising feedback requests. Enable employees across the organization to act Marco Bianchi Customer Success Manager Pain Points: Difficulties with consolidating feedback from multiple channels. Challenges in demonstrating the ROI of CX initiatives. Rapidly changing customer expectations. Lena Schmidt Quality Manager Pain Points: Ensuring consistent quality across all customer interactions. Understanding the evolving expectations of German customers. Collating and analysing feedback from various touchpoints. Carl Harrison Customer Experience Manager Pain Points: Fragmented customer experiences across touchpoints. Difficulties in gathering actionable feedback. Challenges in aligning internal teams with customer needs.
messaging? ChatGPT provided ad texts based on the personas that signaled the differences between the countries more clearly. Ads are translated from local language and a mockup only for understanding (this is not how the ad was shown) Lena Schmidt Quality Manager Pain Points: ▪ Ensuring consistent quality across all customer interactions. ▪ Understanding the evolving expectations of German customers. ▪ Collating and analysing feedback from various touchpoints.
messaging? ChatGPT provided ad texts based on the personas that signaled the differences between the countries more clearly. Ads are translated from local language and a mockup only for understanding (this is not how the ad was shown) Marco Bianchi Customer Success Manager Pain Points: ▪ Difficulties with consolidating feedback from multiple channels. ▪ Challenges in demonstrating the ROI of CX initiatives. ▪ Rapidly changing customer expectations.
messaging? ChatGPT provided ad texts based on the personas that signaled the differences between the countries more clearly. Ads are a mockup only for understanding (this is not how the ad was shown) Carl Harrison Customer Experience Manager Pain Points: ▪ Fragmented customer experiences across touchpoints. ▪ Difficulties in gathering actionable feedback. ▪ Challenges in aligning internal teams with customer needs.
There is no perfect prompt. Only prompts that correspond with your goals. Keep questioning results until you are satisfied Any “new” task for ChatGPT is a learning moment → expect “stupid” answers or even but → over-questioning can also lead to incoherent answers
Julia Riml [email protected] Director Performance Advertising Francesco Ingrosso [email protected] PPC Consultant Get our latest AI whitepaper now! Becoming tomorrow’s AI High Performer Care for the slides or have any questions? [email protected]
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