Netlight Edge Conference 2015

Transcript

1. TV4 and data Edge, München 10:th of october 2015 Per

   Åström, Head of Innovation TV4-Gruppen

2. Source: MMS Total TV viewing 2000-2014

3. How you watch TV depends on your age 100% -

   almost everything OTT 50% - about half OTT 0% - almost nothing Source: Ungdomsbarometern 2015

4. Age matters Source: MMS

5. 0 50 100 150 200 250 300 0 50 100

   150 200 250 2008 2009 2010 2011 2012 2013 2014 MINUTER TV Digitalt Source: MMS

6. 9,2 9,0 8,9 8,7 8,5 1,8 2,6 3,4 4,6 5,8

   0 2 4 6 8 10 12 14 16 2014 2015 2016 2017 2018 Mdr SEK Linjär OTT Source: Mediavision
7. None
8. None
9. None

10. • Adobe Campaign [communication] • API4 [TV4 Content API] •

    Bonnier Insight • Comscore [Streaming analytics] • EMP [New video platform] • Evergent [CRM] • Facebook • Google Analytics [Web analytics] • Instagram • MMS [Broadcast analytics] • Twitter • Videoplaza [Ad analytics] • VMan [TV4 Video platform] • Youtube Our sources

11. Google Trend for ”SaaS + Hadoop” Source: Google Trends

12. S3#/#HDFS# (raw%CSV%or%JSON%files)% Hive#QL# Python#scripts# Tableau##Online# JS#Dashboards# # Rest#API# source# AdBhoc#queries#

    # SQL#DW# (Redshi6)% Sqoop# Spark#MLlib# Rest#API# Qubole/AWS# Web#UI# FTP# source# Data#Mining# # SparkBSQL# Hive#DW# Hive#QL# Presto#QL#
13. None

14. Better understanding Personalize the service /506d51f12c4b610958000256/fb1024_tv4tolkenV3.jpg?1", "is_geo_restricted": tru "keywords": [],

    "duration": 0, "live_center_enabled": false, "availability": {"geo_rest "Programmet kan endast ses i Sverige.", "availability_group_premium": "30+", "liv "expire_date_time": "2015-10-08T22:00:00+02:00", "comscore": {"tv4_type": "prog "tv4_catpath": "n\u00f6je/tv4-tolken", "tv4_videoid": "3203699", "tv4_premium": "n "ns_st_el": "0", "ns_st_li": "1", "ns_st_ep": "hela sverige bakar del 5 teckenspr\u00 "tv4_channel": "tv4", "ns_st_cl": "0", "tv4_tags": "", "ns_st_ci": "3203699", "ns_st_ Teckenspr\u00e5kstolkad", "published_date_time": "2015-10-01T22:00:00+02:00 "program_type_id": 22433, "program": {"show_similar_programs": true, "hide_cha "updated_at": "2015-08-03T15:34:25+02:00", "is_premium": false, "logo": "http://a 506d51f12c4b610958000256/fl1024_tv4tolkenV3.png?1", "category": {"position": \u00f6je"}, "genres": [], "airtime": "", "program_image": "http://aman.production.s3. fb1024_tv4tolkenV3.jpg?1", "channel": {"about": "I TV4 samsas Sveriges mest sto dramatik, serier, sp\u00e4nning, initierad sportjournalistik och de senaste och b\u dessutom Sveriges enda morgonmagasin som s\u00e4nder 365 dagar om \u00e5 "name": "TV4", "links": [{"link": "http://www.tv4.se/tabl\u00e5", "name": "Till tv-tabl\

15. Data scientists Power users Depending on position Everybody Complexity Raw

    data Tools Automatic reports Dashboards <=> <=> <=> <=>
16. None
17. None

18. Handball report

19. None
20. None
21. None
22. None
23. None
24. None
25. None
26. None
27. None

28. #1. Find your evangelists and grow together #2. Iterate, iterate,

    iterate… #3. Build good cases for learning and inspiration #4. Build competence within the organization #5. Don’t underestimate (bigger impact, longer time) Five things we have learned and want to share

29. thin Vielen Dank!