Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Netlight Edge Conference 2015
Search
perkovich
October 11, 2015
Business
0
120
Netlight Edge Conference 2015
Together with Jannike Tillå, Bonnier Insight: Bonnier, TV4 and how we use Data.
perkovich
October 11, 2015
Tweet
Share
More Decks by perkovich
See All by perkovich
Bonnier Digital Forum - The future of talent and organizations
perkovich
0
420
Almedalen 2015
perkovich
0
160
TV4 och innovation @United Minds
perkovich
0
82
TV4 på Mobilmecca (Stockholm och Göteborg)
perkovich
0
72
Sveriges Kommunikatörer
perkovich
0
53
TV4 Teknikutveckling
perkovich
0
100
Nya krav, nya kanaler (Mobilitet, Bransch100)
perkovich
0
140
Inspirationslunch om TV4 (hos Valtech)
perkovich
0
83
10 saker jag önskar jag vetat
perkovich
1
230
Other Decks in Business
See All in Business
Tools & Treasures: Find Auction Items That WOW
auctria
PRO
0
150
『ふりかえる力』を育み、メンバーの自走力を高める 1 on 1 / 1-on-1 sessions to foster self-reflection
tbpgr
1
980
営業職/新卒向け会社紹介資料(テックファーム株式会社)
techfirm
1
920
タケウチグループRecruit
takeuchigroup
0
7.6k
月曜日のトラにおけるデータ分析 × AI の取り組み
nishicat
0
400
OSAKA WEB SUMMIT #06 企画書
so_kotani
0
120
エンジニア職/新卒向け会社紹介資料(テックファーム株式会社)
techfirm
1
4.7k
株式会社 PM Agent 採用資料
kiichitakeda
0
150
株式会社BANKEY 会社説明資料(Aug.26.2025)
bankey
0
1.8k
【新卒採用資料】Natee Company Deck _202508
nateehr
0
110
フルカイテン株式会社 採用資料
fullkaiten
0
73k
NewsPicks Expert説明資料 / NewsPicks Expert Introduction
mimir
0
17k
Featured
See All Featured
Making Projects Easy
brettharned
117
6.4k
Building Better People: How to give real-time feedback that sticks.
wjessup
368
19k
個人開発の失敗を避けるイケてる考え方 / tips for indie hackers
panda_program
111
20k
How to Think Like a Performance Engineer
csswizardry
26
1.9k
The Straight Up "How To Draw Better" Workshop
denniskardys
236
140k
The MySQL Ecosystem @ GitHub 2015
samlambert
251
13k
Save Time (by Creating Custom Rails Generators)
garrettdimon
PRO
32
1.5k
We Have a Design System, Now What?
morganepeng
53
7.8k
Dealing with People You Can't Stand - Big Design 2015
cassininazir
367
27k
Rails Girls Zürich Keynote
gr2m
95
14k
Fireside Chat
paigeccino
39
3.6k
Mobile First: as difficult as doing things right
swwweet
224
9.9k
Transcript
TV4 and data Edge, München 10:th of october 2015 Per
Åström, Head of Innovation TV4-Gruppen
Source: MMS Total TV viewing 2000-2014
How you watch TV depends on your age 100% -
almost everything OTT 50% - about half OTT 0% - almost nothing Source: Ungdomsbarometern 2015
Age matters Source: MMS
0 50 100 150 200 250 300 0 50 100
150 200 250 2008 2009 2010 2011 2012 2013 2014 MINUTER TV Digitalt Source: MMS
9,2 9,0 8,9 8,7 8,5 1,8 2,6 3,4 4,6 5,8
0 2 4 6 8 10 12 14 16 2014 2015 2016 2017 2018 Mdr SEK Linjär OTT Source: Mediavision
None
None
None
• Adobe Campaign [communication] • API4 [TV4 Content API] •
Bonnier Insight • Comscore [Streaming analytics] • EMP [New video platform] • Evergent [CRM] • Facebook • Google Analytics [Web analytics] • Instagram • MMS [Broadcast analytics] • Twitter • Videoplaza [Ad analytics] • VMan [TV4 Video platform] • Youtube Our sources
Google Trend for ”SaaS + Hadoop” Source: Google Trends
S3#/#HDFS# (raw%CSV%or%JSON%files)% Hive#QL# Python#scripts# Tableau##Online# JS#Dashboards# # Rest#API# source# AdBhoc#queries#
# SQL#DW# (Redshi6)% Sqoop# Spark#MLlib# Rest#API# Qubole/AWS# Web#UI# FTP# source# Data#Mining# # SparkBSQL# Hive#DW# Hive#QL# Presto#QL#
None
Better understanding Personalize the service /506d51f12c4b610958000256/fb1024_tv4tolkenV3.jpg?1", "is_geo_restricted": tru "keywords": [],
"duration": 0, "live_center_enabled": false, "availability": {"geo_rest "Programmet kan endast ses i Sverige.", "availability_group_premium": "30+", "liv "expire_date_time": "2015-10-08T22:00:00+02:00", "comscore": {"tv4_type": "prog "tv4_catpath": "n\u00f6je/tv4-tolken", "tv4_videoid": "3203699", "tv4_premium": "n "ns_st_el": "0", "ns_st_li": "1", "ns_st_ep": "hela sverige bakar del 5 teckenspr\u00 "tv4_channel": "tv4", "ns_st_cl": "0", "tv4_tags": "", "ns_st_ci": "3203699", "ns_st_ Teckenspr\u00e5kstolkad", "published_date_time": "2015-10-01T22:00:00+02:00 "program_type_id": 22433, "program": {"show_similar_programs": true, "hide_cha "updated_at": "2015-08-03T15:34:25+02:00", "is_premium": false, "logo": "http://a 506d51f12c4b610958000256/fl1024_tv4tolkenV3.png?1", "category": {"position": \u00f6je"}, "genres": [], "airtime": "", "program_image": "http://aman.production.s3. fb1024_tv4tolkenV3.jpg?1", "channel": {"about": "I TV4 samsas Sveriges mest sto dramatik, serier, sp\u00e4nning, initierad sportjournalistik och de senaste och b\u dessutom Sveriges enda morgonmagasin som s\u00e4nder 365 dagar om \u00e5 "name": "TV4", "links": [{"link": "http://www.tv4.se/tabl\u00e5", "name": "Till tv-tabl\
Data scientists Power users Depending on position Everybody Complexity Raw
data Tools Automatic reports Dashboards <=> <=> <=> <=>
None
None
Handball report
None
None
None
None
None
None
None
None
None
#1. Find your evangelists and grow together #2. Iterate, iterate,
iterate… #3. Build good cases for learning and inspiration #4. Build competence within the organization #5. Don’t underestimate (bigger impact, longer time) Five things we have learned and want to share
thin Vielen Dank!