thing you can't do is ignore them. Because they change things. They invent. They imagine. They heal. They explore. They create. They inspire. They push the human race forward. Maybe they have to be crazy. How else can you stare at an empty canvas and see a work of art? Or sit in silence and hear a song that's never been written? Or gaze at a red planet and see a laboratory on wheels? We make tools for these kinds of people. While some see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do. fi duciaries for our shareholders, and we will ful fi ll those responsibilities. We will continue to strive to a tt ract creative, commi tt ed new employees, and we will welcome suppo rt from new shareholders. We will live up to our "don't be evil" principle by keeping user trust and not accepting payment for search results. We have a dual class structure that is biased toward stability and independence and that requires investors to bet on the team, especially Sergey and me. In this le tt er we have talked about our IPO auction method and our desire for stability and access for all investors. We have discussed our goal to have investors who invest for the long term. Finally, we have discussed our desire to create an ideal working environment that will ultimately drive the success of Google by retaining and a tt racting talented Googlers. We have tried hard to anticipate your questions. It will be di ffi cult for us to respond to them given legal constraints during our o ff ering process. We look forward to a long and hopefully prosperous relationship with you, our new investors. We wrote this le tt er to help you understand our company. We have a strong commitment to our users worldwide, their communities, the web sites in our network, our adve rt isers, our investors, and of course our employees. Sergey and I, and the team will do our best to make Google a long term success and the world a be tt er place. other appropriate steps to prevent abuse. 2.3.8 Metadata should be appropriate for all audiences, so make sure your app and in-app purchase icons, screenshots, and previews adhere to a 4+ age rating even if your app is rated higher. For example, if your app is a game that includes violence, select images that don't depict a gruesome death or a gun pointed at a specific character. Use of terms like "For Kids" and "For Children" in app metadata is reserved in the App Store for the Kids Category. Remember to ensure your metadata, including app name and icons (small, large, Apple Watch app, alternate icons, etc.), are similar to avoid creating confusion. 2.3.9 You are responsible for securing the rights to use all materials in your app icons, screenshots, and previews, and you should display fictional account information instead of data from a real person. 2.3.10 Make sure your app is focused on the experience of the Apple platforms it supports, and don't include names, icons, or imagery of other mobile platforms or alternative app marketplaces in your app or metadata, unless there is specific, approved interactive functionality. Make sure your app metadata is focused on the app itself and its experience. Don't include irrelevant information. There is more…