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WordPress is growing globally. Are you?

WordPress is growing globally. Are you?

WordPress is growing every day – from 18% of the web in 2013 to 23% in 2014. In 2014, with the release of WordPress 4.0, international downloads surpassed English downloads for the first time.

Some of the largest portions of non English downloads come from countries where English is not an option at all. For software creators this means that if your product is not localized, it’s not going to be used at all.

This talk clarifies the terms internationalisation (i18n) and localisation (l10n) and explains the benefits of writing translation-ready plugins and themes. It also provides advice for small business owners, plugin and theme developers on how to grow their international community and create their product evangelists outside of the English speaking world, which can exponentially lead to product growth alongside the core project.

Petya Raykovska

April 11, 2015
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  1. pril May June Ju
    WordPress is growing globally
    Are you? #wcVie @petyeah

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  2. @petyeah

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  3. Part 1: WordPress & Languages
    Part 2: i18n & L10n
    Part 3: grow like wordpress

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  4. Part 1: WordPress & Languages

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  5. 2003
    Created
    17.4%
    21.0%
    2011
    WordPress is growing
    13.1%
    15.8%
    2012
    2013
    2014
    now
    23.7%

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  6. top languages in the world
    Chinese
    Spanish
    English
    Arabic
    Hindi
    Portueguese
    Bengali
    Russian

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  7. WordPress speaks more than 100 languages
     

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  8. top Wordpress languages
    Chinese
    Spanish
    English
    Arabic
    German
    Portueguese
    Japanese
    French
     
     
     

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  9. The
    145+ Locales
    4000+ translators
    300+ Translation Editors
    polyglots

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  10. WordPress 4.0 (2014)
    Non English downloads surpassed English downloads
    ENGLISH
    >
    6,538,463
    7,196,847

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  11. 6,496,334 2,912,037 451,315
    WordPress 4.0 - 13,743,063 downloads
    Japanese
    English German

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  12. i18n & L10n

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  13. Software
    l10n
    Translating
    Localization
    Front&Backend
    i18n
    creating
    Internationalization
    Translatable
    Software

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  14. i18n
    translatable
    Internationalization
    making
    https://developer.wordpress.org/plugins/
    internationalization/
    https://developer.wordpress.org/plugins/
    internationalization/localization/

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  15. l10n
    Translating
    Localization
    http://translate.wordpress.org
    http://make.wordpress.org/
    polyglots/teams

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  16. important plugins
    WordPress Admin
    bbPress
    wordpress.org local
    WordPress
    buddyPress
    wordpress themes
    WP mobile apps
    translate.wordpress.org

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  17. Part 3: grow like wordpress

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  18. choose language on
    install
    search for themes
    in your language
    search for plugins
    in your language
    WordPress
    WordPress, i18n & the future
    Plugins
    Themes

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  19. Translate all the things!
    Themes
    WordPress
    Plugins
    translate.wordpress.org

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  20. Grow like wp: Case Studies

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  21. 28+ languages
    volunteers
    Case studies
    GlotPress
    Installs: 1+ million
    Custom plugin
    active recruiting Free license
    translate.yoast.com
    Uses:

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  22. 17 + languages
    volunteers
    Installs: 200,000+
    Transifex
    Case studies
    www.transifex.com/projects/p/mailchimp-for-wordpress/
    Uses:
    Free licenses
    active recruiting

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  23. 45 + languages
    volunteers
    tools:
    transifex
    Case studies
    Installs: 1+ million
    www.transifex.com/projects/p/woocommerce/
    active recruiting

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  24. Get started: i18n

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  25. Theme
    Handbook
    Plugin
    Handbook
    developer.wordpress.org/
    plugins/
    internationalization/
    developer.wordpress.org/
    themes/functionality/
    internationalization/

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  26. Free
    GlotPress
    Free
    poEdit
    from $19.99/m
    Transifex
    •Created for
    WordPress
    •Powers WordPress
    Translations
    Translation tools
    •Free app
    •Very well
    maintained
    •Ready to go solution
    •Web based
    •Excellent UI & tools

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  27. Get started: L10n

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  28. translate.wordpress.org
    resurrect a locale
    join a team
    create a team
    make.wordpress.org/polyglots

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  29. In local metopes and share
    your know-how with the
    community
    Speak Support Encourage Hire
    Local events at places where the
    most popular WordPress
    languages are spoken
    Contributors by offering them
    early access or licenses to your
    products
    Product evangelists and
    community organisers to spread
    the love and find translation
    editors for your products
    To grow globally…

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  30. it’s all about the people

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  31.  
    #wcVie @petyeah
    Thank you!

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