API as your best ally

Your API is your best ally in your startup project, don't leave it behind, think about it since day 1. Create your API strategy.

Transcript

1. Your API is your best ally à la vie à la mort Nicolas Grenié
 @picsoung Hacker in Residence at 3scale.net @3scale pyATL Atlanta, June 11, 2015
5. You YouR API
6. EXtra Revenues
7. EXtra Revenues ✴QuickPrint API, 13x partner growth ✴Revenue share with developers ✴Apps using SDK on top charts ✴Increase in foot traffic in stores source: http://www.slideshare.net/apigee/the-walgreens-story-putting-an-api-around-their-stores
8. Wider Reach
9. Wider Reach ✴700 partners created 50,000 third party apps/services ✴300m monthly uniques who see the brand on other sites ✴The API gave reach and brand awareness which would not have been possible with traditional marketing. 
 (Dick Brouwer, TripAdvisor Director of Engineering)
10. Wider Reach
11. Innovation
12. Innovation ✴Only 1 app developed by Fitbit in-house ✴Third party apps in Fitbit’s ecosystem accumulated are worth $1m of development cost ✴Powerful to be on many platforms easily Source: http://www.slideshare.net/faberNovel/why-shouldicareaboutap-is4/53
13. Efficiency
14. Efficiency ✴Wrap every internal service with an API – or you are fired ✴Better re-usability, quicker integration, spot opportunities, get to market quicker (AWS) Source: http://apievangelist.com/2012/01/12/the-secret-to-amazons-success-internal-apis/
15. mobile customer eco-system partner eco-system content distribution API as a Business An API DIFFERENT GOAL
16. WHEN?
17. ASAP
18. API
19. API FiRST
 DESIGN
20. API Management
21. API Management ✴Tools to manage API program ✴Access-Control / Security ✴Analytics ✴Monetization ✴Developer Experience (DX)
22. You API API Management
23. API is your
 BEST ALLY Nicolas Grenié
 @picsoung @3scale