UK • Market-leading scale, growing rapidly: ◦ Over 1m bookings ◦ 22m visits and 100m pageviews each year ◦ 3m annual nights sold ◦ Customers in 117 countries • Website available in 17 languages and 22 currencies • Multi-award-winning ◦ FT 1000 2018 and 2019, Financial Times' 1,000 fastest-growing companies in Europe ◦ Deloitte ‘Fast 50’ UK winner Pitchup is the leading OTA for outdoor holidays around the world
in holiday parks ◦ now a team of 50 in 13 countries + 30 professional translators ◦ team experience: Groupon, Booking.com, Secret Escapes, Expedia, Mr and Mrs Smith • Founder got the online bug at his family’s park in Croyde, Devon ◦ ranked #1 for “holiday parks” on Google UK in the late ‘90s ◦ 50% of bookings submitted online by 2002 Background in holiday parks and online travel/leisure
accurate • Pitchup clients report only 1 in 500 bookings is a double booking (0.2%) • How? ◦ Integration: over 60 booking systems* link with Pitchup ◦ Allocate a subset of vacancies - update when sold out ◦ Update instantly via mobile ◦ Get bookings via SMS ◦ Weekly email statement of allocation ◦ Arrival reminders + multiple email recipients ◦ Rules to prevent last-minute bookings (but loss of last-minute market) MYTH #2 Online bookings mean double bookings *https://www.pitchup.com/integration/
means online travel agents only paid when you are - a never-ending incentive to maximise promotion for your business ◦ no listing fees, no joining fees, no booking fees, no support fees, no commitment, no exclusivity • What we learnt running holiday park websites: ◦ huge appetite to search and book online ◦ running a popular website well is not cheap ◦ 99% of the effort and expense come after launch
as hyper-efﬁcient sales and marketing machines that cost less than people think: ◦ "OTAs' average cut... was cheaper for hoteliers than if you added together all marketing, merchandising, upselling and continuous website design costs together" ◦ “My advice is very simple… we are great at playing the blame game, but stop thinking about it, stop talking about it and just do it. The perception that online travel agents are “horrendously expensive” is false and they should be embraced by hoteliers, a business expert says." • Billboard effect - guests ﬁnding out about a location via an OTA, then booking direct ◦ in studies, this has been shown to account for up to 35% of direct hotel bookings** • Cannibalisation - investing twice or competing for the same lead - minimal in practice ◦ major group found an overlap of only 3% between years of Pitchup customers and their own database *http://www.travolution.com/articles/100528/hotels-should-embrace-otas-and-stop-the-blame-game-says-business-professor **http://www.ettsa.eu/policy-issues/publications MYTH #4 Online travel agents are expensive
“Pitchup has been a tremendous help since we've been a member, bringing new customers to the area to our business. The percentage of bookings we take through Pitchup is about 50% of our total bookings” MYTH #4 Online travel agents are expensive
than we probably took in a year before being with Pitchup.com.” Knowler Farm. “Pitchup has given us more than 80% of our business and they pay you in a timely fashion which at the end of the day is the way we fund our business.” Hafod Hall “When we saw that we could sell our static holiday homes through Pitchup.com, we jumped at the chance to give it a try. The results were outstanding as we filled completely to capacity." Auchenlarie Holiday Park Come and see us on Stand H1462 Email: email@example.com Phone: 0208 434 7444 Join Pitchup: www.pitchup.com/join/ Starting your site: www.pitchup.com/start/ Slides link: speakerdeck.com/pitchup Thanks for listening!