UX-UI. Building a desirable cloud application

A presentation I gave on April 2012 at Microsoft Greece for User Experience, Design and User Interfaces of Cloud Applications

Transcript

1. UX-UI Building a desirable cloud application April ’12 - A presentation at Microsoft Greece
2. who is talking
3. Panos Kontopoulos www.mentalblock.gr GM & Partner at WEDIA @pkontopoulos www.wedia.gr
5. Software Engineering lover Business and Marketing Singular - ERP Architect Intarget - Internet 1.0 agency Microsoft - Services and Web Strategy Wedia - Complex, Popular, Hand Crafted web sites
8. 2.400.000 unique users per month 50.000.000 pageviews per month 220.000 articles in 3 years 1.350.000 comments 6.500 hits/sec
14. share some thoughts a new generation of applications on the cloud web based device agnostic
15. share some thoughts why there’s more than features why design matters why user experience matters
16. share some thoughts about your competition
17. unless everybody in the room is building a Greek Accounting software application (limited to Greek Tax System)
18. your competition is world wide
28. wait, there is ROI
33. but first things, first
34. have you realized ?
37. all you have is your web site a landing page
39. ooops, I just forgot you have also a coming soon page
44. so let’s get back to your landing page
53. don’t forget the features page
56. and the pricing page
59. don’t forget the reminders
61. and your customer feedback
65. getting inside your application
74. mega menus
75. faceted navigation
77. blank slate
78. the queen of all, the web form
84. speaking of tools and processes
85. meet the personas
89. travel through user journeys
90. Confirmation! Basket! Delivery details! Existing customer! New customer! Goal: To buy the items in my basket! Add product to basket ! List of selected items and quantities ! Edit basket ! Select
 checkout
 option! Login ! Enter name and email address ! Enter address ! Select save name and address ! Add new name and address ! New or existing! Payment! Enter credit card details ! Notes! Several existing customers find it easier to checkout as a new customer as they don’t remember their username and password and find managing address fiddly. We should aim to make this much simply with the next release and enhance the process for repeat customers.! Confirm !
91. and of course wireframe until you agree on what will be designed
98. speaking of mobile devices
99. say hello to responsive design
103. food for thought
105. THANK YOU! panos@wedia.gr @pkontopoulos