Lean Launchpad - 12 Weeks Version - Meetup 5 of 12

The slides for the 5th Lean Launchpad (LLP) meetup for the Ignition Accelerator Program from Digihub Düsseldorf, Q4 2017. The LLP is the world's premiere pre-accelerator and early-stage startup support program created by the father of the Lean Startup movement, Steve Blank, taught at Stanford, Berkeley and used in hundreds of other universities, F500 companies and startup programs around the world. Booking: you@plusandersen.com

Transcript

1. LEAN LAUNCHPAD THE 12W EARLY STAGE
 SUPPORT PROGRAM MEETUP 5 OF 12 IGNITE DUS NOVEMBER 21ST
2. MEETUP 5
3. • QA zur Hausarbeit
 “Channels”
 “Customer Relationships”
 “The Bullseye Framework” • 5m Präsentationen von den Startups • 10m Feedback pro Team (auch im Spreadsheet) • Hausarbeit AGENDA - MEETUP 5
15. Physical Channel
16. Physical Channel
17. Physical Channel
22. NINETEEN TRACTION CHANNELS
23. 1. TARGETING BLOGS
24. 2. PUBLICITY
25. 3. UNCONVENTIONAL PR
26. 4. SEARCH ENGINE MARKETING
27. 5. SOCIAL & DISPLAY ADS
28. 6. OFFLINE ADS
29. 7. SEARCH ENGINE OPTIMISATION
30. 8. CONTENT MARKETING
31. 9. EMAIL MARKETING
32. 10. ENGINEERING AS MARKETING
33. 11. VIRAL MARKETING
34. MAKE PEOPLE SHARE IT “STEPPS” Social Currency - We share things that make us look good Triggers - Top of mind, tip of tongue Emotion - When we care, we share Public - Built to show, built to grow Practical Value - News you can use Stories - Information travels under the guise of idle chatter
35. 12. BIZ DEV
36. 13. SALES
37. 14. AFFILIATE PROGRAMS
38. 15. EXISTING PLATFORMS
39. 16. TRADE SHOWS
40. 17. OFFLINE EVENTS
41. 18. SPEAKING ENGAGEMENTS
42. 19. COMMUNITY BUILDING
43. 19 CHANNELS 1. Targeting Blogs 2. Publicity 3. Unconventional PR 4. Search Engine Marketing (SEM) 5. Social & Display Ads 6. Offline Ads 7. Search Engine Optimisation (SEO) 8. Content Marketing 9. Email Marketing 10. Engineering as Marketing 11. Viral Marketing 12. Business Development (BizDev) 13. Sales 14. Affiliate Programs 15. Existing Platforms 17. Offline Events 16. Trade Shows 18. Speaking Engagements 19. Community Building
44. THE 50% RULE
45. 50% PRODUCT
46. 50% TRACTION
47. IN PARALLEL
48. PHASE 1 MAKING SOMETHING PEOPLE WANT
49. PHASE 2 MARKETING SOMETHING PEOPLE WANT
50. PHASE 3 SCALING YOUR BUSINESS
51. REMEMBER CUSTOMER DEVELOPMENT
52. PHASE 1 PHASE 2 PHASE 3
53. THE BULLSEYE FRAMEWORK
54. What’s possible
55. BRAINSTORM AT LEAST ONE IDEA PER CHANNEL
56. What’s possible What’s probable
57. 1. How much 
 will it cost to 
 acquire customers 
 through this channel?
58. 2. How many customers 
 are available through this channel?
59. 3. Are the customers
 you are getting
 through this channel
 the kind of customers
 that you want
 right now?
60. DESIGN EXPERIMENTS TO TEST
61. Noah Kagan’s mint.com Traction Dashboard
62. SPEED IS OF THE ESSENCE
63. 1. How much 
 does it cost to 
 acquire a customers
 through this channel?
64. 2. How many customers 
 are available through this channel strategy?
65. 3. Are the customers
 you are getting
 through this channel
 the ones you want
 right now?
66. What’s possible What’s probable What’s working
67. RINSE LATHER REPEAT
68. DEFINE YOUR TRACTION GOAL
69. What is the explicit traction goal you are working toward?
70. DEFINE YOUR CRITICAL PATH
71. What is the path to reaching your traction goal with the fewest number of steps possible?
72. THREE PITFALLS
73. 1. Out of sight 
 out of mind 
 forgetting about
 channels out of your
 vision
74. 2. Confusing your own
 preferences with
 those of your customers
75. 3. Bias against “schlep”
 (against doing the heavy work needed)
76. LAY OUT YOUR MILESTONES
77. STAY ON YOUR CRITICAL PATH
78. ACTIVELY WORK TO OVERCOME YOUR BIAS
79. READ THE BOOK
80. PEER REVIEW
81. 1. Your last concrete 5 todos and what you did or didn’t do 
 2. Your results: Number of interviews (and % pass/fail or metrics if applicable) 
 3. What you learn or change in the BMC and why you think so (show BMC here) 4. Your current biggest challenge(s) 
 5. The next 5 CONCRETE things you will have done until next week PEER REVIEW TIME THE LEAN LAUNCHPAD 
 5-SLIDE FORMAT
82. HOMEWORK
83. 1. Conduct MINIMUM 15 customer interviews, face to face 2. Watch “How to Get Users & Grow - YC Startup School” (LINK) 3. Watch Lessons “Revenue Model” and “Partners” (LINK) 4. Book a coaching / mentoring slot for the coming week (link will be provided) 5. Update your 5-slide presentation according to your progress
 AND UPLOAD ON TUESDAY 30TH BEFORE 1700 HRS (link will be provided) NEXT MEETUPS NOV 30TH & DEC 7TH 1800HRS HOMEWORK MEETUP 5
84. https://classroom.udacity.com/courses/ep245/ WATCH THE LECTURES
85. NOW GET THE HELL OUT OF THE BUILDING
86. WE HELP 
 YOUR COMPANY 
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87. MORE PLUSANDERSEN.COM • Education & Training • Programs & Processes • Innovation Metrics • Management Tools • Innovation Outposts • Human Assets
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