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Lean Launchpad - 12 Weeks Version - Meetup 5 of 12

Lean Launchpad - 12 Weeks Version - Meetup 5 of 12

The slides for the 5th Lean Launchpad (LLP) meetup for the Ignition Accelerator Program from Digihub Düsseldorf, Q4 2017. The LLP is the world's premiere pre-accelerator and early-stage startup support program created by the father of the Lean Startup movement, Steve Blank, taught at Stanford, Berkeley and used in hundreds of other universities, F500 companies and startup programs around the world. Booking: you@plusandersen.com

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Vidar Andersen

November 21, 2017
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Transcript

  1. LEAN LAUNCHPAD THE 12W EARLY STAGE
 SUPPORT PROGRAM MEETUP 5

    OF 12 IGNITE DUS NOVEMBER 21ST
  2. MEETUP 5

  3. • QA zur Hausarbeit
 “Channels”
 “Customer Relationships”
 “The Bullseye Framework”

    • 5m Präsentationen von den Startups • 10m Feedback pro Team (auch im Spreadsheet) • Hausarbeit AGENDA - MEETUP 5
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  15. Physical Channel

  16. Physical Channel

  17. Physical Channel

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  22. NINETEEN TRACTION CHANNELS

  23. 1. TARGETING BLOGS

  24. 2. PUBLICITY

  25. 3. UNCONVENTIONAL PR

  26. 4. SEARCH ENGINE MARKETING

  27. 5. SOCIAL & DISPLAY ADS

  28. 6. OFFLINE ADS

  29. 7. SEARCH ENGINE OPTIMISATION

  30. 8. CONTENT MARKETING

  31. 9. EMAIL MARKETING

  32. 10. ENGINEERING AS MARKETING

  33. 11. VIRAL MARKETING

  34. MAKE PEOPLE SHARE IT “STEPPS” Social Currency - We share

    things that make us look good Triggers - Top of mind, tip of tongue Emotion - When we care, we share Public - Built to show, built to grow Practical Value - News you can use Stories - Information travels under the guise of idle chatter
  35. 12. BIZ DEV

  36. 13. SALES

  37. 14. AFFILIATE PROGRAMS

  38. 15. EXISTING PLATFORMS

  39. 16. TRADE SHOWS

  40. 17. OFFLINE EVENTS

  41. 18. SPEAKING ENGAGEMENTS

  42. 19. COMMUNITY BUILDING

  43. 19 CHANNELS 1. Targeting Blogs 2. Publicity 3. Unconventional PR

    4. Search Engine Marketing (SEM) 5. Social & Display Ads 6. Offline Ads 7. Search Engine Optimisation (SEO) 8. Content Marketing 9. Email Marketing 10. Engineering as Marketing 11. Viral Marketing 12. Business Development (BizDev) 13. Sales 14. Affiliate Programs 15. Existing Platforms 17. Offline Events 16. Trade Shows 18. Speaking Engagements 19. Community Building
  44. THE 50% RULE

  45. 50% PRODUCT

  46. 50% TRACTION

  47. IN PARALLEL

  48. PHASE 1 MAKING SOMETHING PEOPLE WANT

  49. PHASE 2 MARKETING SOMETHING PEOPLE WANT

  50. PHASE 3 SCALING YOUR BUSINESS

  51. REMEMBER CUSTOMER DEVELOPMENT

  52. PHASE 1 PHASE 2 PHASE 3

  53. THE BULLSEYE FRAMEWORK

  54. What’s possible

  55. BRAINSTORM AT LEAST ONE IDEA PER CHANNEL

  56. What’s possible What’s probable

  57. 1. How much 
 will it cost to 
 acquire

    customers 
 through this channel?
  58. 2. How many customers 
 are available through this channel?

  59. 3. Are the customers
 you are getting
 through this channel


    the kind of customers
 that you want
 right now?
  60. DESIGN EXPERIMENTS TO TEST

  61. Noah Kagan’s mint.com Traction Dashboard

  62. SPEED IS OF THE ESSENCE

  63. 1. How much 
 does it cost to 
 acquire

    a customers
 through this channel?
  64. 2. How many customers 
 are available through this channel

    strategy?
  65. 3. Are the customers
 you are getting
 through this channel


    the ones you want
 right now?
  66. What’s possible What’s probable What’s working

  67. RINSE LATHER REPEAT

  68. DEFINE YOUR TRACTION GOAL

  69. What is the explicit traction goal you are working toward?

  70. DEFINE YOUR CRITICAL PATH

  71. What is the path to reaching your traction goal with

    the fewest number of steps possible?
  72. THREE PITFALLS

  73. 1. Out of sight 
 out of mind 
 forgetting

    about
 channels out of your
 vision
  74. 2. Confusing your own
 preferences with
 those of your customers

  75. 3. Bias against “schlep”
 (against doing the heavy work needed)

  76. LAY OUT YOUR MILESTONES

  77. STAY ON YOUR CRITICAL PATH

  78. ACTIVELY WORK TO OVERCOME YOUR BIAS

  79. READ THE BOOK

  80. PEER REVIEW

  81. 1. Your last concrete 5 todos and what you did

    or didn’t do 
 2. Your results: Number of interviews (and % pass/fail or metrics if applicable) 
 3. What you learn or change in the BMC and why you think so (show BMC here) 4. Your current biggest challenge(s) 
 5. The next 5 CONCRETE things you will have done until next week PEER REVIEW TIME THE LEAN LAUNCHPAD 
 5-SLIDE FORMAT
  82. HOMEWORK

  83. 1. Conduct MINIMUM 15 customer interviews, face to face 2.

    Watch “How to Get Users & Grow - YC Startup School” (LINK) 3. Watch Lessons “Revenue Model” and “Partners” (LINK) 4. Book a coaching / mentoring slot for the coming week (link will be provided) 5. Update your 5-slide presentation according to your progress
 AND UPLOAD ON TUESDAY 30TH BEFORE 1700 HRS (link will be provided) NEXT MEETUPS NOV 30TH & DEC 7TH 1800HRS HOMEWORK MEETUP 5
  84. https://classroom.udacity.com/courses/ep245/ WATCH THE LECTURES

  85. NOW GET THE HELL OUT OF THE BUILDING

  86. WE HELP 
 YOUR COMPANY 
 GET READY 
 FOR

    TOMORROW TODAY PLUSANDERSEN.COM
  87. MORE PLUSANDERSEN.COM • Education & Training • Programs & Processes

    • Innovation Metrics • Management Tools • Innovation Outposts • Human Assets
  88. PRE-ACCELERATION ACCELERATION GENERATION EDUCATION SELECTION FINAL DECISION SCALING UP DEALFLOW

    LEARNING JOURNEY THE KEYNOTE KILL YOUR COMPANY INNOVATOR MASTERCLASS INNOVATOR BOOTCAMP LEAN LAUNCHPAD MVP AS 
 A SERVICE INNOVATION OUTPOSTS DEMO DAY PITCHING MASTERCLASS EXPERTS AS A SERVICE MENTORS AS A SERVICE TRAIN THE TRAINER SPINNING OUT +ANDERSEN PROGRAMS AT ALL STAGES CHANGING CULTURE
  89. +ANDERSEN 
 & ASSOCIATES tomorrow today LEARN MORE
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