Introduction to Sales

A very basic introduction to sales

Transcript

1. Introduction to Sales Presented by Pradip Khakhar Oct 27, 2020 at 6:00 pm ET
3. TODAY'S DISCUSSION TOPICS TO COVER WHAT IS SALES? KNOW YOUR CUSTOMER PRACTICAL
4. IT DEPENDS Perspective and context matters. It's never about you. It's about making your customer (user) successful.
5. WHAT'S STOPPING YOU FROM SELLING NOW?
6. WHAT DOES SALES MEAN TO YOU?
7. Your product or service helps your customers become successful SALES
8. SALES Attract & educate potential customers. MARKETING Turn potential (good fit) customers into paying customers. For early stage company, spend *most* of your time talking to potential customers. Once your positioning and messaging is on point then marketing makes sense. Make the customer (user) successful
9. INBOUND VS OUTBOUND
10. AWARENESS LEVELS
11. HOW TO START? (DEPENDS ON HOW YOUR CUSTOMERS BUY) Pre-Sales (low risk) Increase awareness levels (low profitability) Landing pages to collect emails (low conversion) Cold outreach (time consuming) E-Commerce (need a product/ service to sell) Kickstarter (be aware of contracts)
12. BUILD RELATIONSHIPS No transaction based selling Reach out to those laid off and share encouragement Reach out to those whose companies are struggling listen, learn, share, love It's about being there for people right now Be real (empathy) no lip service
13. REMEMBER Know your customer Contribute first, sell next Listen before you ask questions Make it about the customer not you Remove obstacles and make it easy to buy Know your end game
14. PEOPLE NEVER FORGET HOW YOU MADE THEM FEEL
15. YOU KNOW YOUR CUSTOMERS BEST! WHAT'S BEST FOR YOUR CUSTOMERS?
17. BEFORE NOV 03, 2020
18. EXERCISE TODAY What/how they think and what they desire Their motivations The challenges/ fears they face What success looks like to them Understand the triggers in the buying journey What do your prospective customers currently do? (and I mean specifics not generic) Are you customer obsessed?
19. REMEMBER, ITS NOT ABOUT YOU. IT'S ABOUT HOW WELL YOU KNOW AND UNDERSTAND YOUR CUSTOMER. (ADD VALUE)
20. HOW DID IT GO?