Build Trust Within Your Team, Company, and Customers

Slide deck for a Fiverr webinar on 050520

People and companies want to do business with people they trust. Think about it, when you interact with other people, does your behavior change when you trust someone vs. not trusting?

Building trust can take a long time. Although losing trust can be instant.

In this session, we talk about key trust drivers and how you can build trust within your team, company, and customers.

By the end of the session you will learn:
- Tips to build trust online and offline
- How to develop the skills needed to strengthen business relationships.
- To be more self-aware and learn to empathize with other people.
- To value active listening skills to serve your customers.

Transcript

1. Build Trust Within Your Team, Company, and Customers May 05, 2020 5:30 pm - 6:30 pm EST
2. Freelancer Business Owner In the comments let me know: 1. 2. Pradip, NYC, Founder - The Product Angle
3. What you'll learn today What is Trust How to build trust . Questions
4. It depends Perspective and Context matter 45 mins Three segments - Team, Company & Customer 1. 2. 3.
5. Question Do you have a - - Co-worker - Company That you trust? A - Yes, Co-worker B - Yes, Company C - Yes, both d - No
6. What is trust? In tough times who do you turn to? Who are you most comfortable with? Who will be there for you?
7. Who do you trust? Don't trust Trust Suspicion Act with caution Unable to commit Easier to co-operate Easy to commit Feeling comfortable
8. It depends (again) Level of trust Stakes Paying for your lunch Keeping your job during budgets cuts @PradipCloud
9. How to build trust? There is a lot of research out there Even a formula for trust Use information you learn today as a starting point to learn more 1. 2. 3.
10. Before other people trust you You need to trust others
11. Be you, be real Be active Know your stuff Communicate with purpose Power Risk 1. 2. 3. 4. 5. 6. How to build Trust ? Perception YOU @PradipCloud
12. Be you, be real People want to connect with people Be honest, fair, kind & transparent Care about other people. Understand what THEY want Become a resource In practical terms
13. Be active Interact with people If you want people to trust you, it takes time and a lot of work. Timing is everything: Be reasonable. If you respond to an email after a year, is it still relevant? Make it about your target audience Answer your emails, text, tweets, voicemails, video chats etc. In practical terms
14. Know your stuff What problem are you solving? Who are you solving it for? Why should they work with you? Position yourself as the best option Be clear, keep it short Share your knowledge by teaching Show your competence through social proof In practical terms
15. Communicate with purpose What are you trying to accomplish? Talk the language your target audience understands. What similarities/ interests do you share. What's the end result? (is there one) Airlines Car dealers Google yourself In practical terms
16. People with power are more likely to trust easily: Manager/ team member People without power are not Who has the most to lose? Can I get fired Will my company support me Understand your audience In practical terms Power
17. Risk takers Manager/ team member Risk avoiders Risk Reduce friction Make it easy to do X Start small In practical terms
18. Let them know their work is valued. Find out what their biggest concern or challenge is right now. Groceries, child care, family care etc. Team Talk to them Video is not always needed but might help Be upfront with where the company stands financially. Let your employees know the impact of COVID. Be transparent and honest. Company Company wide emails or hands on video calls One level up manager Don't sell right now but build trust. Be a resource. Customers Social Media Blog posts/ social media Virtual events Be active. Free Trial Find their problems and talk THEIR language and be a resource to solve THEIR problems
19. Do not Do not send a email to "touch base" or "touch point" Do not send a email to "Corona Proof" your customers business Do not give away supplies in short supply e.g. no promotions to include hand sanitizer with every purchase Do not be tone deaf
20. Do Be real. It's ok to not know how to communicate Communicate honestly Brainstorm how you can help Anticipate objections Be pro-active
21. Every sale has five basic obstacles: - No need - No money - No hurry - No desire - No trust -Zig Ziglar
22. What we covered - Tips to build trust online and offline - How to develop the skills needed to strengthen business relationships - To be more self-aware and learn to empathize with other people - To value active listening skills to serve your customers.
23. THANK YOU :)
24. Founder WHO AM I? PRADIP KHAKHAR @PradipCloud @TheProductAngle