Sales for Entrepreneurs

The way we do sales is changing.

Transcript

1. Sales for Entrepreneurs Presented by Pradip Khakhar June 04, 2020 at 7:30 pm ET
2. NAME WHAT YOU DO BIGGEST PAIN POINT HI - INTRODUCE YOURSELF 1. 2. 3.
3. TODAY'S DISCUSSION TOPICS TO COVER WHAT IS SALES? SALES BEFORE MARCH 2020 SALES DURING COVID #BLACKLIVESMATTER GOING FORWARD PRACTICE
4. IT DEPENDS Perspective and context matters. It's never about you. It's about making your customer (user) successful.
5. WHAT DOES SALES MEAN TO YOU?
6. Your product or service helps your customers become successful SALES
7. BAD NEWS Y O U R J O B I S G E T T I N G H A R D E R GOOD NEWS P E O P L E A R E S T I L L B U Y I N G A N D D E A L S A R E B E I N G D O N E
8. WHO YOUR TARGET CUSTOMER IS? WHAT IS THEIR BIGGEST PAIN POINT? WHY YOU? DO YOU KNOW? 1. 2. 3.
9. ARE YOU CUSTOMER OBSESSED? What/how they think and what they desire Their motivations The challenges/ fears they face What success looks like to them Understand the triggers in the buying journey What do your prospective customers currently do? (and I mean specifics not generic)
10. CONNECT COMMUNICATE CLOSE CUSTOMER SUCCESS Don't change lead status
11. BUILD RELATIONSHIPS No transaction based selling Reach out to those laid off and share encouragement Reach out to those whose companies are struggling #BlackLivesMatter (listen, learn, share, love) It's about being there for people right now Be real (empathy) no lip service
12. PEOPLE NEVER FORGET HOW YOU MADE THEM FEEL
13. PROMOTIONS Read the current climate What's more important right now? Hold off launching new campaigns Use social media with caution No to cold sales emails/ sequences right now
14. YOU KNOW YOUR CUSTOMERS BEST! WHAT'S BEST FOR YOUR CUSTOMERS?
16. PRACTICE SELL ME A PEN SELL ME YOUR PRODUCT OR SERVICE 1. 2.
17. Gather information Respond to information Create a vision for success How you ask for the sale 1. 2. 3. 4. Last use of pen Importance of using a pen Think big (special pen to sign contracts) Make the ask 1. 2. 3. 4.
18. REMEMBER, ITS NOT ABOUT YOU. IT'S ABOUT HOW WELL YOU KNOW AND UNDERSTAND YOUR CUSTOMER.
19. PRADIP KHAKHAR @PradipCloud @TheProductAngle https://www.linkedin.com/in/pkhakhar