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Keeping customers close: simple strategies to drive retention
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Product Marketing Alliance
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May 27, 2020
Education
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Keeping customers close: simple strategies to drive retention
Product Marketing Alliance
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May 27, 2020
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Transcript
1 Keeping customers close: simple strategies to drive retention
100% retention
“BIG WOW” INCREMENTAL BIG BUDGET ACHIEVABLE
Problem 1. Customer insights were not being optimised to strengthen
our proposition Problem 2. The customer is one of many voices in the product development process Problem 3. Our B2B communications looked like a different company to our B2C communications
5 Problem 1: Customer insights were not being optimised to
strengthen our proposition
6 Problem 2: The customer is one of many voices
in the product development process
7 Launch briefing questions 1. What customer problem does this
feature solve? 2. How will it make our customer’s life easier? 3. How will we measure success?
8 Problem 3: Our B2B communications looked like a different
company to our B2C communications
9 Launch announcements to partners
10 Crafting the launch language
11 New feature demos
12 New feature demos
Small changes can make a BIG difference
14 Thank you