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Product marketing in the industry that started it all

Product marketing in the industry that started it all

Product Marketing Alliance
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April 20, 2021
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  1. Product Marketing in the industry that started it all
    slide 1
    Product Marketing Summit
    October 17, 2019

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  2. Product Marketing Manager
    Tucows Inc., Wholesale domains division
    Email: [email protected]
    Check us out: www.tucows.com
    About me

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  3. Tucows story

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  4. Tucows today
    Wholesale Retail
    We lobby, agitate, and educate to promote and protect an
    open Internet around the world

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  5. The domains industry hierarchy
    ICANN
    REGISTRY
    REGISTRAR
    RESELLER
    REGISTRANT

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  6. The domains industry hierarchy
    GOVERNMENT
    FARMERS
    WHOLESALER
    STORES
    CONSUMERS

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  7. Product Marketing
    in the domains industry
    Channel-heavy Mature

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  8. ● Every department should be enabled
    ● Enablement requires x2 the effort
    ● Enablement = empowerment
    Enablement is beyond sales

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  9. Enablement is beyond sales
    Supplier
    Wholesaler
    PMM
    Customer support
    Sales team Reseller

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  10. Enablement is beyond sales

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  11. ● Be the voice of the channel
    ● Only connect to what makes sense
    ● Consultative approach goes a long way
    Connect the dots on both sides of the coin

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  12. Connect the dots on both sides of the coin
    Supplier PMM Reseller Market/Customer
    insights

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  13. ● Surface the value of alternatives
    ● The market influences the value of alternatives
    Shifting traditional thinking
    slide 13

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  14. Shifting traditional thinking

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  15. Shifting traditional thinking

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  16. ● Be proactive to better react
    ● Remove the burden for your customers
    Some things are beyond your control

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  17. Some things are beyond your control
    CCPA
    GDPR

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  18. Recap
    Enablement
    is beyond sales
    Connect the
    dots on both
    sides of the coin
    Shifting
    traditional
    thinking
    Some things
    are beyond
    your control

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  19. Thank you

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