Transforming from Software Testing to Business Assurance

Transforming from Software Testing to Business Assurance

Presentation by John Peter Vinoth Kumar, Plenary Keynote Speaker @STC 2012.

Presentation Abstract

Business dynamics are rapidly changing and are getting increasingly complex. Client IT organisations are continuously working for better alignment to business imperatives that includes faster time to market, increased service levels, and predictable costs. Additionally, expectations from testing are also changing and the need is felt to position testing as an advisory service rather than limiting to traditional QA / QC functions. Traditionally, the value proposition of testing has been positioned in terms of cost reduction primarily. It is equally important for testing organisations to transform benefits measurement frameworks to incorporate values delivered to the upstream and downstream SDLC phases and to business.

About Vinoth

Vinoth brings with him a strong experience in the financial, IT, healthcare, supply chain and automobile sectors. His experience spans across six sigma, data mining and analysis, channel intelligence, process reengineering and business analysis, quality assurance and IT and project management. Vinoth has successfully orchestrated cross-functional teams in diverse geographic areas and possesses consulting expertise whereby he has used Lean and Six Sigma principles to meet deliverables within the corporate strategic framework. Vinoth has lead Cognizant’s Sales & Business Development for QA Products in Continental Europe market. Currently Vinoth heads the global QA Products business and additionally manages the business development for Enterprise Application QA Solutions business. He is one of the key pillars of Cognizant’s Strategic Marketing group and has championed the roll-out for newer business models including fasTest- On Demand Testing Model. 
Vinoth has been associated with Cognizant since 2003 and holds a Graduate degree in International Business from University of South Carolina.


  1. Transforming from Software Testing to Business Assurance ©2012, Cognizant Software

    Testing Conference -2012
  2. A Paradigm shift From Software testing to Assurance Goal Goal

    Strategy & Methodology Strategy & Methodology Defect Detection SDLC aligned Exhaustive Test Coverage Defect Prevention Domain contextualization Risk Managed Test Coverage “Software Testing” “Assurance” | ©2013, Cognizant 1 1 1 1 Operating Model Operating Model Outcome Outcome Financials Financials Reporting Testing effort based Capex + opex Fixed teams, limited use of Core flex model, shared services Advisory Outcome Based Minimizing Capex Evolution of Testing as a service; on demand resource provisioning
  3. New paradigm of QA : Business Assurance Quality across the

    Continuum End User High Shift Up “Business and Brand Outlook” Measures of Success • User Experience • Business Agility • Defect Avoidance • Cycle time reduction | ©2013, Cognizant Involvement in Development Lifecycle End User Intimacy Early Late Low Shift Left “Technology Outlook” 2 2 2 2
  4. Next Generation QA Enabling Business Assurance User Advocacy Virtualization Integrated

    Automation NewAge Technologies Value based models (Cost per consumption) Crowd-on-Cloud models ‘Tester as a user’ From ‘requirements’ validation to ‘experience’ validation End-to-End automation Workflow / process automation Mobility Testing Testing on Cloud and Testing of Cloud models Analytics Testing ENTERPRISE QUALITY | ©2013, Cognizant 3 3 3 3 Quality Engineering Shift left methods to help seed quality while applications are built Early testing including Architecture level validation ENTERPRISE QUALITY MANAGEMENT JUST ENOUGH PROCESS PAY PER SERVICE PRICING
  5. Disruptive Approach • VUAC is the New Normal : Volatile,

    Uncertain, Ambiguous and Complex • Traditional is synchronous to obsolesce Customer Partnership • Business Relevance of QA – Business Metrics, Cost of Quality • Innovate and Co- Create for a Win – Win partnership • Outcome based commercial models How we need to Transform! Towards Future of Work | ©2012, Cognizant 4 Macro view of Testing • “Shift left” enabling Defect Prevention • “Shift Up” enabling Business process assurance Virtualization • Lower cost of ownership – Manpower, Tools, Infrastructure • Enable flexibility for business change Dynamic Competency • De- skilling & Re-skilling • Dynamic Competency Management – Framework, Tools and Process
  6. The future of Quality Assurance QA as a World Leading

    function Process Maturity Lean Delivery Disruption End User Experience Dynamic Delivery (on-demand) Regression Automation Optimized Tools & Environments Skill Factories BDD Model based Adoption Context Aware Computing QI Standardize QA Coverage & Effectiveness Regression Automation CoSQ/ADM Spend Cycle time reduction Optimise Cost & Value Integrated Governance QA Robotics UX Index Software stickiness Score Defect & Deviation shielding Business & Brand Assurance Quality Guardianship NFC QI Validation for Image & Speech recognition | ©2013, Cognizant 5 5 5 5 Industrialize Optimize QE Analytics Integrated Automation Disruption (on-demand) Defect gating ZDLC Cloud based Environments Requirements Validation Enterprise Agile Adoption Virtualization Intelligent Delivery Ecosystem TDD Lifecycle Automation Defect Leakage Shift Left Cost Avoidance QA for SDLC Risk based Validation Build Automation Performance Engineering Unitized & Outcome driven costing Intelligent Automation & Mainstream Virtualization Platform based Delivery Risk Avoidance Enterprise Agility Validation on Devices and Unified Delivery Nascent Evolving Mainstream Adoption Legend QE –Quality Engineering QI –Quality Intelligence TDD –Test Driven Development BDD –Behavior driven development NFC –Near Field Communications UX – User Experience
  7. Thank you ©2012, Cognizant