Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Selling Digital Products
Search
Rachel Andrew
November 29, 2012
Technology
2
140
Selling Digital Products
I spoke at the first Dev.Ocean event in Ascot talking about how we launched and support Perch.
Rachel Andrew
November 29, 2012
Tweet
Share
More Decks by Rachel Andrew
See All by Rachel Andrew
MirrorConf: Solving Layout Problems with CSS Grid & Friends
rachelandrew
1
300
Start using CSS Grid Layout
rachelandrew
2
490
The New CSS Layout
rachelandrew
4
340
Your Speakers
rachelandrew
1
990
Flexible Boxes and Grids
rachelandrew
1
170
Configuration Management with Puppet for Developers
rachelandrew
1
130
Food hacking
rachelandrew
2
260
CSS Grid Layout for Paris Web
rachelandrew
0
1.1k
The business of front-end development
rachelandrew
1
600
Other Decks in Technology
See All in Technology
php-conference-nagoya-2025
fuwasegu
0
110
オブザーバビリティの観点でみるAWS / AWS from observability perspective
ymotongpoo
9
1.6k
NFV基盤のOpenStack更新 ~9世代バージョンアップへの挑戦~
vtj
0
210
Autonomous Database Serverless 技術詳細 / adb-s_technical_detail_jp
oracle4engineer
PRO
17
45k
データマネジメントのトレードオフに立ち向かう
ikkimiyazaki
6
1.2k
エンジニアが加速させるプロダクトディスカバリー 〜最速で価値ある機能を見つける方法〜 / product discovery accelerated by engineers
rince
4
490
Helm , Kustomize に代わる !? 次世代 k8s パッケージマネージャー Glasskube 入門 / glasskube-entry
parupappa2929
0
270
偏光画像処理ライブラリを作った話
elerac
1
120
Swiftの “private” を テストする / Testing Swift "private"
yutailang0119
0
140
Cloud Spanner 導入で実現した快適な開発と運用について
colopl
1
890
30分でわかる『アジャイルデータモデリング』
hanon52_
10
2.9k
Goで作って学ぶWebSocket
ryuichi1208
3
2.3k
Featured
See All Featured
A better future with KSS
kneath
238
17k
Fireside Chat
paigeccino
34
3.2k
VelocityConf: Rendering Performance Case Studies
addyosmani
328
24k
Cheating the UX When There Is Nothing More to Optimize - PixelPioneers
stephaniewalter
280
13k
Into the Great Unknown - MozCon
thekraken
35
1.6k
Stop Working from a Prison Cell
hatefulcrawdad
267
20k
[RailsConf 2023 Opening Keynote] The Magic of Rails
eileencodes
28
9.3k
Sharpening the Axe: The Primacy of Toolmaking
bcantrill
40
2k
Reflections from 52 weeks, 52 projects
jeffersonlam
348
20k
GitHub's CSS Performance
jonrohan
1030
460k
Bootstrapping a Software Product
garrettdimon
PRO
306
110k
Gamification - CAS2011
davidbonilla
80
5.1k
Transcript
Selling Digital Products The story of Perch CMS Rachel Andrew
Dev.Ocean, November 2012
None
So what is Perch?
A Self-hosted PHP & MySQL CMS.
A simple use case
Complete control of your design and mark-up
Bootstrapped from our existing service business
Do what you know
Build something that you need.
We need “a really little CMS”
... other people might need this too
Bootstrapping is easy if you can do most of the
work yourself.
Use evenings, weekends, downtime in your business to work on
your product.
For us, the code came free.
What can you do that only costs your time and
not money?
Pay for things that matter most
We paid for User Interface design work.
We paid a solicitor to create a software license.
We paid for top quality hosting for the marketing site.
Balance the “Minimum Viable Product” with the fact that first
impressions count
Perch was making a profit after 24 hours
Your brand is incredibly important in a crowded market.
People remember we are the CMS with the bird.
None
Great support is free marketing.
We offer unlimited, free support.
None
When deciding product pricing, take support time into account.
Listen to your customers
What will make the most difference to the most people?
Be open to change but don’t forget who you are
Supporting self-hosted software
People have terrible hosting
Lack of server resources
Baffling configurations
People want to host PHP on Windows
Web hosts passing the blame
People have crazy working practices
Stop developing sites in sub-folders! http://allinthehead.com/retro/352/stop-building-sites-in-subfolders
People don’t understand what is related to your product.
We have to use what is commonly available
Put your customers first
None
“A business that makes nothing but money is a poor
business.” - Henry Ford -
thank you. @rachelandrew rachelandrew.co.uk grabaperch.com edgeofmyseat.com