ResLife Staff Presentation 10/6/11

ResLife Staff Presentation 10/6/11

Presentation on basic best practices for social media in HigherEd, with a specific spin for Residential Life offices.


Rob Engelsman

October 06, 2011


  1. None
  2. !   Facebook, Twitter, YouTube, uStream, Formspring, Foursquare, Instagram, Mobli,

    Ning, Vimeo, Google+, Flickr, Whrrl, Soundcloud, Livestream, Photogram, LinkedIn, Tumblr, Social Cam !   The importance isn’t quantity – it’s quality.
  3. !   Facebook Page !   Twitter !   Foursquare

    !   YouTube EDU !   You don’t need to be in every social media realm, just be good at the ones you are in.
  4. !   What can social media bring to your overall

    marketing strategy? !   What is your goal? !   Who is your target audience? !   How often will it be updated? !   How will it be promoted? !   Would you like fries with that?
  5. !   Ooh Shiny Syndrome –  A disease common to

    new objects and a desire to use them simply because of their newness. –  Extremely easy to feel OSS towards sites like Foursquare and Twitter. –  Remember the goals, target audience and other important questions.
  6. !   Best for long-term informative and relationship building purposes

    !   Allows you to share information as statuses and people will “like” subscribe to your page to receive updates. !   Edgerank determines how much others will see what you post.
  7. !   Good question. !   Affinity – type of

    relationship !   Weight – type of object !   Time Decay – how long is has been posted !   Image from
  8. !   The more engaging the content, the better it

    will fare. !   Quick responses help your Edgerank, but are they really engagement? •  The “like” phenomenon
  9. !   Open/Closed !   Best for common ground of

    people within it. !   Easy organization, but lack of growth or engagement
  10. !   Depends on the goals of the initiative – 

    Maybe an RA wants to start a group for his floor –  Or ResLife would like to create a page to help disseminate housing info
  11. !   Timeline for Facebook was announced at a developer

    conference about two weeks ago !   Revamps the Facebook profile and probably the look of a page as well !   Forces brands to be more reliant on Edgerank and also more conscious of what has ever been posted to their page !   Rollout delayed due to lawsuit
  12. !   Probably the biggest OSS offender currently around !

      While there is a lot of buzz, the consistent audience of Facebook is still much larger !   Growth takes time, so instead of starting your own, consider tapping into existing audiences with a large reach (ie: @ithacacollege)
  13. !   The amount you post to social sites is

    different !   Facebook – Don’t overload and fill feeds (the collapse issue) !   Twitter – Don’t tweet just because you can !   Don’t be a parrot
  14. !   The time of day something is posted can

    play a large role in how effective it is !   Consider your audience, their daily routines and other factors when choosing post times !   Generally the best times for students are in the evening. Second best is mid afternoon, followed by lunch.
  15. !   Handling criticism properly is important !   Don’t

    delete something just because it’s negative. Do delete spam or adverts. !   The Post Response Flowchart –  Is it relevant? –  Am I stoking the fires by responding? –  Do I have the right answer? –  Can you actually help?
  16. !   Geolocation is gaining steam in the OSS category,

    but not as much with users !   50% search locally !   10% use an app !   >10% check in
  17. !   Flickr: Could house and display photos from ResLife

    events !   Formspring: Embed on ResLife page for easy answering of questions and interaction
  18. !   Rob Engelsman !   121 Alumni Hall ! !   4-1446 !   @rcengelsman