BOLD '11 (Social Media for Young Professionals)

Transcript

1. The Twitter Machine The Twitter Machine And What It Can Do For You And What It Can Do For You Rob Engelsman Multimedia Content Coordinator Ithaca College December 10, 2011
2. Who Am I To Know Such Things? Who Am I To Know Such Things? Active engaged social user “Found” a place in MarCom Huge nerd
3. The Basics The Basics The Book of Face Twitter Blog LinkedIn
4. The Niche The Niche Soundcloud YouTube Other specifically targeted locations
5. BIG IMPORTANT FIRST POINT BIG IMPORTANT FIRST POINT Be true to yourself.
6. The Personal Brand When You The Personal Brand When You’ ’re 12 re 12 qtdancer16@aol.com
7. The Personal Brand When You The Personal Brand When You’ ’re 23 re 23 rcengelsman.com twitter.com/rcengelsman rcengelsman.tumblr.com youtube.com/rocktheset34 soundcloud.com/rcengelsman rcengelsman@gmail.com foursquare.com/rcengelsman
8. The Personal Brand When You The Personal Brand When You’ ’re 23 re 23
9. BIG IMPORTANT SECOND POINT BIG IMPORTANT SECOND POINT Find what makes you unique, and make that part of your brand.
10. What What’ ’s Your Headline? s Your Headline? multimedia journalist, social media nerd = i’m lovin’ it
11. BIG IMPORTANT THIRD POINT BIG IMPORTANT THIRD POINT Insert yourself into the conversation.
12. Best Practices for Chats Best Practices for Chats Warn your followers ahead of time. Inform them of tools that can be used to “hide” your incessant tweeting. Directly @ reply others when possible. It’ll still make it into the chat log.
13. BIG IMPORTANT FOURTH POINT BIG IMPORTANT FOURTH POINT It doesn’t all have to be serious.
14. BIG IMPORTANT FIFTH POINT BIG IMPORTANT FIFTH POINT But sometimes it does.
15. Things To Avoid Things To Avoid Don’t contradict yourself from one site to another. Don’t be a parrot. Don’t misuse the technology.
16. Use Privacy Use Privacy To Your Advantage To Your Advantage Facebook may be scary, but it can be good! Use the privacy features to show the world things that help further your brand
17. Pet Peeves Of A Social Media Nerd Pet Peeves Of A Social Media Nerd @EveryTweet_Ever Ninja, Guru, Rock Star
18. BIG IMPORTANT SIXTH POINT BIG IMPORTANT SIXTH POINT You’re never going to please everyone.
19. BIG IMPORTANT SEVENTH POINT BIG IMPORTANT SEVENTH POINT There is no right in social media, but there are a lot of wrongs.
20. BIG IMPORTANT FIRST POINT REDUX BIG IMPORTANT FIRST POINT REDUX Be true to yourself.
21. Resources/Questions/Other Topics Resources/Questions/Other Topics Social Proof (Klout) ROI http://bit.ly/tgtoxI - 10 Pillars
22. Let Let’ ’s Chat. s Chat. @rcengelsman rengelsman@ithaca.edu http://bit.ly/BOLD11