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BOLD '11 (Social Media for Young Professionals)
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Rob Engelsman
December 09, 2011
Education
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BOLD '11 (Social Media for Young Professionals)
Rob Engelsman
December 09, 2011
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Transcript
The Twitter Machine The Twitter Machine And What It Can
Do For You And What It Can Do For You Rob Engelsman Multimedia Content Coordinator Ithaca College December 10, 2011
Who Am I To Know Such Things? Who Am I
To Know Such Things? Active engaged social user “Found” a place in MarCom Huge nerd
The Basics The Basics The Book of Face Twitter Blog
LinkedIn
The Niche The Niche Soundcloud YouTube Other specifically targeted locations
BIG IMPORTANT FIRST POINT BIG IMPORTANT FIRST POINT Be true
to yourself.
The Personal Brand When You The Personal Brand When You’
’re 12 re 12
[email protected]
The Personal Brand When You The Personal Brand When You’
’re 23 re 23 rcengelsman.com twitter.com/rcengelsman rcengelsman.tumblr.com youtube.com/rocktheset34 soundcloud.com/rcengelsman
[email protected]
foursquare.com/rcengelsman
The Personal Brand When You The Personal Brand When You’
’re 23 re 23
BIG IMPORTANT SECOND POINT BIG IMPORTANT SECOND POINT Find what
makes you unique, and make that part of your brand.
What What’ ’s Your Headline? s Your Headline? multimedia journalist,
social media nerd = i’m lovin’ it
BIG IMPORTANT THIRD POINT BIG IMPORTANT THIRD POINT Insert yourself
into the conversation.
Best Practices for Chats Best Practices for Chats Warn your
followers ahead of time. Inform them of tools that can be used to “hide” your incessant tweeting. Directly @ reply others when possible. It’ll still make it into the chat log.
BIG IMPORTANT FOURTH POINT BIG IMPORTANT FOURTH POINT It doesn’t
all have to be serious.
BIG IMPORTANT FIFTH POINT BIG IMPORTANT FIFTH POINT But sometimes
it does.
Things To Avoid Things To Avoid Don’t contradict yourself from
one site to another. Don’t be a parrot. Don’t misuse the technology.
Use Privacy Use Privacy To Your Advantage To Your Advantage
Facebook may be scary, but it can be good! Use the privacy features to show the world things that help further your brand
Pet Peeves Of A Social Media Nerd Pet Peeves Of
A Social Media Nerd @EveryTweet_Ever Ninja, Guru, Rock Star
BIG IMPORTANT SIXTH POINT BIG IMPORTANT SIXTH POINT You’re never
going to please everyone.
BIG IMPORTANT SEVENTH POINT BIG IMPORTANT SEVENTH POINT There is
no right in social media, but there are a lot of wrongs.
BIG IMPORTANT FIRST POINT REDUX BIG IMPORTANT FIRST POINT REDUX
Be true to yourself.
Resources/Questions/Other Topics Resources/Questions/Other Topics Social Proof (Klout) ROI http://bit.ly/tgtoxI -
10 Pillars
Let Let’ ’s Chat. s Chat. @rcengelsman
[email protected]
http://bit.ly/BOLD11