Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
BOLD '11 (Social Media for Young Professionals)
Search
Rob Engelsman
December 09, 2011
Education
1
82
BOLD '11 (Social Media for Young Professionals)
Rob Engelsman
December 09, 2011
Tweet
Share
More Decks by Rob Engelsman
See All by Rob Engelsman
We Made This: Creating Community Content
rcengelsman
0
99
Social Media for Music Career Orientation
rcengelsman
0
110
IC Social Media Best Practices
rcengelsman
2
93
ResLife Staff Presentation 10/6/11
rcengelsman
1
68
Other Decks in Education
See All in Education
2025/06/05_読み漁り学習
nag8
0
140
技術勉強会 〜 OAuth & OIDC 入門編 / 20250528 OAuth and OIDC
oidfj
5
1.2k
著作権と授業に関する出前講習会/dme-2025-05-01
gnutar
0
200
検索/ディスプレイ/SNS
takenawa
0
5.8k
Case Studies and Course Review - Lecture 12 - Information Visualisation (4019538FNR)
signer
PRO
1
2k
Linuxのよく使うコマンドを解説
mickey_kubo
1
140
Webリテラシー基礎
takenawa
0
5.8k
OpenSourceSummitJapanを運営してみた話
kujiraitakahiro
0
710
実務プログラム
takenawa
0
5.8k
SkimaTalk Tutorial for Corporate Customers
skimatalk
0
290
Pydantic(AI)とJSONの詳細解説
mickey_kubo
0
100
Are puppies a ranking factor?
jonoalderson
0
840
Featured
See All Featured
Fireside Chat
paigeccino
37
3.5k
Chrome DevTools: State of the Union 2024 - Debugging React & Beyond
addyosmani
7
720
Performance Is Good for Brains [We Love Speed 2024]
tammyeverts
10
940
The Success of Rails: Ensuring Growth for the Next 100 Years
eileencodes
45
7.5k
Documentation Writing (for coders)
carmenintech
72
4.9k
Build your cross-platform service in a week with App Engine
jlugia
231
18k
Building an army of robots
kneath
306
45k
A better future with KSS
kneath
239
17k
The Pragmatic Product Professional
lauravandoore
35
6.7k
Navigating Team Friction
lara
187
15k
CoffeeScript is Beautiful & I Never Want to Write Plain JavaScript Again
sstephenson
161
15k
Optimising Largest Contentful Paint
csswizardry
37
3.3k
Transcript
The Twitter Machine The Twitter Machine And What It Can
Do For You And What It Can Do For You Rob Engelsman Multimedia Content Coordinator Ithaca College December 10, 2011
Who Am I To Know Such Things? Who Am I
To Know Such Things? Active engaged social user “Found” a place in MarCom Huge nerd
The Basics The Basics The Book of Face Twitter Blog
LinkedIn
The Niche The Niche Soundcloud YouTube Other specifically targeted locations
BIG IMPORTANT FIRST POINT BIG IMPORTANT FIRST POINT Be true
to yourself.
The Personal Brand When You The Personal Brand When You’
’re 12 re 12
[email protected]
The Personal Brand When You The Personal Brand When You’
’re 23 re 23 rcengelsman.com twitter.com/rcengelsman rcengelsman.tumblr.com youtube.com/rocktheset34 soundcloud.com/rcengelsman
[email protected]
foursquare.com/rcengelsman
The Personal Brand When You The Personal Brand When You’
’re 23 re 23
BIG IMPORTANT SECOND POINT BIG IMPORTANT SECOND POINT Find what
makes you unique, and make that part of your brand.
What What’ ’s Your Headline? s Your Headline? multimedia journalist,
social media nerd = i’m lovin’ it
BIG IMPORTANT THIRD POINT BIG IMPORTANT THIRD POINT Insert yourself
into the conversation.
Best Practices for Chats Best Practices for Chats Warn your
followers ahead of time. Inform them of tools that can be used to “hide” your incessant tweeting. Directly @ reply others when possible. It’ll still make it into the chat log.
BIG IMPORTANT FOURTH POINT BIG IMPORTANT FOURTH POINT It doesn’t
all have to be serious.
BIG IMPORTANT FIFTH POINT BIG IMPORTANT FIFTH POINT But sometimes
it does.
Things To Avoid Things To Avoid Don’t contradict yourself from
one site to another. Don’t be a parrot. Don’t misuse the technology.
Use Privacy Use Privacy To Your Advantage To Your Advantage
Facebook may be scary, but it can be good! Use the privacy features to show the world things that help further your brand
Pet Peeves Of A Social Media Nerd Pet Peeves Of
A Social Media Nerd @EveryTweet_Ever Ninja, Guru, Rock Star
BIG IMPORTANT SIXTH POINT BIG IMPORTANT SIXTH POINT You’re never
going to please everyone.
BIG IMPORTANT SEVENTH POINT BIG IMPORTANT SEVENTH POINT There is
no right in social media, but there are a lot of wrongs.
BIG IMPORTANT FIRST POINT REDUX BIG IMPORTANT FIRST POINT REDUX
Be true to yourself.
Resources/Questions/Other Topics Resources/Questions/Other Topics Social Proof (Klout) ROI http://bit.ly/tgtoxI -
10 Pillars
Let Let’ ’s Chat. s Chat. @rcengelsman
[email protected]
http://bit.ly/BOLD11