Social Media for Music Career Orientation

!   Facebook wins !   Twitter steals a slice
of the pie http://images.cheezburger.com/completestore/2011/7/18/a4f83efb-e44f-418f-a4fa-a54c0813fe7f.jpg

!   Building apps within Facebook !   Creating tools
to work within existing tools http://www.toyemporium.com.au/shop/medium/WT3017R%20Russian%20Doll%20Red.jpg

!   Networks built on interests !   Tools specific
to different media

!   There are AWESOME tools out there for you
!   Leverage them for potential success BUT !   You have to understand them to be able to use them

!   rcengelsman.com/goodtweets !   Don’t broadcast – engage !
  One way communication is a misuse of social media

!   Join Twitter chats to talk with others like
you !   Blog about your experiences !   Create a personal brand

!   Onesheet.com !   YouTube, Vimeo, Soundcloud, etc. !
  Production value doesn’t equal success !   You can’t set out to go viral

!   There is no perfect right answer for social
media !   There are, however, a lot of wrong ones

!   Who is this for? !   How often
will I be updating it? !   What sort of media am I trying to showcase? !   How will I draw people to it?

!   Rob Engelsman !   @rcengelsman !   [email protected]
!   speakerdeck.com/u/rcengelsman

Social Media for Music Career Orientation

Social Media for Music Career Orientation

Rob Engelsman

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Transcript

!   Facebook wins !   Twitter steals a slice

!   Building apps within Facebook !   Creating tools

!   Networks built on interests !   Tools specific

!   There are AWESOME tools out there for you

!   rcengelsman.com/goodtweets !   Don’t broadcast – engage !

!   Join Twitter chats to talk with others like

!   Onesheet.com !   YouTube, Vimeo, Soundcloud, etc. !

!   There is no perfect right answer for social

!   Who is this for? !   How often

!   Rob Engelsman !   @rcengelsman !   [email protected]