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Social Media for Music Career Orientation
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Rob Engelsman
March 26, 2012
Education
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Social Media for Music Career Orientation
3/26/12
Rob Engelsman
March 26, 2012
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Transcript
None
! Facebook wins ! Twitter steals a slice
of the pie http://images.cheezburger.com/completestore/2011/7/18/a4f83efb-e44f-418f-a4fa-a54c0813fe7f.jpg
! Building apps within Facebook ! Creating tools
to work within existing tools http://www.toyemporium.com.au/shop/medium/WT3017R%20Russian%20Doll%20Red.jpg
! Networks built on interests ! Tools specific
to different media
! There are AWESOME tools out there for you
! Leverage them for potential success BUT ! You have to understand them to be able to use them
! rcengelsman.com/goodtweets ! Don’t broadcast – engage !
One way communication is a misuse of social media
! Join Twitter chats to talk with others like
you ! Blog about your experiences ! Create a personal brand
! Onesheet.com ! YouTube, Vimeo, Soundcloud, etc. !
Production value doesn’t equal success ! You can’t set out to go viral
None
! There is no perfect right answer for social
media ! There are, however, a lot of wrong ones
! Who is this for? ! How often
will I be updating it? ! What sort of media am I trying to showcase? ! How will I draw people to it?
! Rob Engelsman ! @rcengelsman !
[email protected]
! speakerdeck.com/u/rcengelsman