Social Media for Music Career Orientation

Social Media for Music Career Orientation

3/26/12

887b7c58b0e19c822206297f632a64ea?s=128

Rob Engelsman

March 26, 2012
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Transcript

  1. None
  2. !   Facebook wins !   Twitter steals a slice

    of the pie http://images.cheezburger.com/completestore/2011/7/18/a4f83efb-e44f-418f-a4fa-a54c0813fe7f.jpg
  3. !   Building apps within Facebook !   Creating tools

    to work within existing tools http://www.toyemporium.com.au/shop/medium/WT3017R%20Russian%20Doll%20Red.jpg
  4. !   Networks built on interests !   Tools specific

    to different media
  5. !   There are AWESOME tools out there for you

    !   Leverage them for potential success BUT !   You have to understand them to be able to use them
  6. !   rcengelsman.com/goodtweets !   Don’t broadcast – engage !

      One way communication is a misuse of social media
  7. !   Join Twitter chats to talk with others like

    you !   Blog about your experiences !   Create a personal brand
  8. !   Onesheet.com !   YouTube, Vimeo, Soundcloud, etc. !

      Production value doesn’t equal success !   You can’t set out to go viral
  9. None
  10. !   There is no perfect right answer for social

    media !   There are, however, a lot of wrong ones
  11. !   Who is this for? !   How often

    will I be updating it? !   What sort of media am I trying to showcase? !   How will I draw people to it?
  12. !   Rob Engelsman !   @rcengelsman !   rengelsman@ithaca.edu

    !   speakerdeck.com/u/rcengelsman