Social Media for Music Career Orientation

Transcript

1. None

2. !   Facebook wins !   Twitter steals a slice

   of the pie http://images.cheezburger.com/completestore/2011/7/18/a4f83efb-e44f-418f-a4fa-a54c0813fe7f.jpg

3. !   Building apps within Facebook !   Creating tools

   to work within existing tools http://www.toyemporium.com.au/shop/medium/WT3017R%20Russian%20Doll%20Red.jpg

4. !   Networks built on interests !   Tools specific

   to different media

5. !   There are AWESOME tools out there for you

   !   Leverage them for potential success BUT !   You have to understand them to be able to use them

6. !   rcengelsman.com/goodtweets !   Don’t broadcast – engage !

     One way communication is a misuse of social media

7. !   Join Twitter chats to talk with others like

   you !   Blog about your experiences !   Create a personal brand

8. !   Onesheet.com !   YouTube, Vimeo, Soundcloud, etc. !

     Production value doesn’t equal success !   You can’t set out to go viral
9. None

10. !   There is no perfect right answer for social

    media !   There are, however, a lot of wrong ones

11. !   Who is this for? !   How often

    will I be updating it? !   What sort of media am I trying to showcase? !   How will I draw people to it?

12. !   Rob Engelsman !   @rcengelsman !   rengelsman@ithaca.edu

    !   speakerdeck.com/u/rcengelsman