marketing strategy? ! What is your goal? ! Who is your target audience? ! How often will it be updated? ! How will it be promoted? ! Would you like fries with that?
new objects and a desire to use them simply because of their newness – Extremely easy to feel OSS towards sites like Foursquare and Twitter – Remember the goals, target audience and other important questions
! Allows you to share information as statuses and people will “like” subscribe to your page to receive updates ! Edgerank determines how much others will see what you post
conference about two weeks ago ! Revamps the Facebook profile and probably the look of a page as well ! Forces brands to be more reliant on Edgerank and also more conscious of what has ever been posted to their page ! Rollout delayed due to lawsuit (today?!?)
While there is a lot of buzz, the consistent audience of Facebook is still much larger ! Growth takes time, so instead of starting your own, consider tapping into existing audiences with a large reach (ie: @ithacacollege)
Don’t be a parrot ! Consider your audience, their daily routines and other factors when choosing post times ! Generally the best times for students are in the evening ! Handling criticism properly is important.
as avatars ! Departments with official lockups can use those as avatars or profile pictures, provided the correct white space is used ! Background templates for Twitter and also Facebook profile photos of college scenery will be provided for download