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We Made This: Creating Community Content
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Rob Engelsman
June 07, 2013
Education
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100
We Made This: Creating Community Content
Presented at the 2013 PSU Web Conference by Ma'ayan Plaut & Rob Engelsman.
Rob Engelsman
June 07, 2013
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Transcript
WE MADE THIS: Curating Community Content Ma’ayan Plaut & Rob
Engelsman @plautmaayan @rcengelsman #psuweb13
Hi. Hey. Hello. Sup.
WTF? Community Content? • Motivating communities to participate in the
story • Using things created by the community to enhance your brand • Making your life easier (sorta)
A Nice Cold One http://www.ypulse.com/uploads/original/2010/09/pepsi_refresh_everything-1.jpeg
Taste the Awesome https://www.facebook.com/skittles
Make ‘Em Laugh http://youtu.be/tA3OhZBhh20
Why Use Community Content Heather Bradley - CC BY-NC-SA 2.0
Authenticity (+1000) See it to believe it. Patrick Lanigan -
CC BY-NC-SA 2.0
Listen up, down, and around DuReMi - CC BY-SA 2.0
You’re so vain… Ed Siasoco - CC BY 2.0
Be Daft, Punk http://youtu.be/K2cYWfq--Nw
Getting the Content Party Started Thomas Hawk - CC BY-NC
2.0
Themed parties Kid’s Birthday Parties - CC BY-NC 2.0
Trend-setting parties San Diego City College - CC BY-NC-ND 2.0
Curation Party Marshall Astor - CC BY-SA 2.0
Party Store Think Milly - CC BY-NC-SA 2.0
Party Guests Walton & Talitha - CC BY-NC-ND 2.0
Brainstorming Party Rachel Ford James - CC BY-NC-SA 2.0
The SMART(ER) Party LibraRonin - CC BY-NC-SA 2.0
Party Planning Krissa Corbett Cavouras - CC BY-NC-ND 2.0
Party Supplies Sandy - CC BY-NC-ND 2.0
Squishy Things
Understand the Tool
Can we even do that?
You need to think…
We cool?
Making the Magic Happen Danny Sullivan - CC BY 2.0
Call A Friend Florian Seroussi - CC BY-NC-SA 2.0
All Things Have Their Place Uwe Hermann - CC BY-SA
2.0
Paying to Play Vince - CC BY-NC-SA 2.0
Drive Traffic Mike Smail - CC BY-NC-ND 2.0
But know when to step back
Oh Shit, It Actually Went Viral Julia Frost - CC
BY-NC 2.0
Rock the Casbah http://undertheoaksblog.files.wordpress.com/2013/01/macklemore-ryan-lewis-thrift-shop-4.jpg
Oberlin Blogs http://blogs.oberlin.edu/
Oberlin Stories Project http://stories.oberlin.edu/
Oberlin Tshirt Design Contest
Oberlin Winter Haiku Project http://inside.oberlin.edu/haiku/
Thankful Turkeys http://oberlin-college.tumblr.com/tagged/thankful
ObiEager Video Contest http://youtu.be/46s5YdcjqU0
ObiEager Video Contest http://youtu.be/wtO5MkEs5CY
A Year in the Life of Oberlin College http://admissions.oberlin.edu/poster/
A Day of Solidarity http://www.flickr.com/photos/oberlin/sets/72157632933016886/with/8534406516/
Green Screen Challenge http://youtu.be/kNEKC3dMaJg
Accepted Students on Tumblr http://ithacacollege.tumblr.com/search/accepted
Storify of Advice http://storify.com/ithacacollege/advice-for-the-class-of-2016
#ICthanks http:// facebook.com/ithacacollege
Move In Day Awards http://facebook.com/ithacacollege
#IHeartIC http://fuse.ithaca.edu/sharing-the-love-iheartic-34183/
Life at IC http://lifeatic.tumblr.com/
#UWrightnow http://uwrightnow.wisc.edu/
California Dreamin’ http://youtu.be/jPRy6uhsE7Y
We Are IU http://www.weareiu.com/
Photo Friday @ U of R http://www.rochester.edu/largepics/photofriday/
Ask us things! Get in touch: Ma’ayan Plaut @plautmaayan
[email protected]
Rob Engelsman @rcengelsman @rcengelsbeard
[email protected]
*drops mic*