We Made This: Creating Community Content

Presented at the 2013 PSU Web Conference by Ma'ayan Plaut & Rob Engelsman.

Transcript

1. WE MADE THIS: Curating Community Content Ma’ayan Plaut & Rob Engelsman @plautmaayan @rcengelsman #psuweb13
2. Hi. Hey. Hello. Sup.
3. WTF? Community Content? •  Motivating communities to participate in the story •  Using things created by the community to enhance your brand •  Making your life easier (sorta)
4. A Nice Cold One http://www.ypulse.com/uploads/original/2010/09/pepsi_refresh_everything-1.jpeg
5. Taste the Awesome https://www.facebook.com/skittles
6. Make ‘Em Laugh http://youtu.be/tA3OhZBhh20
7. Why Use Community Content Heather Bradley - CC BY-NC-SA 2.0
8. Authenticity (+1000) See it to believe it. Patrick Lanigan - CC BY-NC-SA 2.0
9. Listen up, down, and around DuReMi - CC BY-SA 2.0
10. You’re so vain… Ed Siasoco - CC BY 2.0
11. Be Daft, Punk http://youtu.be/K2cYWfq--Nw
12. Getting the Content Party Started Thomas Hawk - CC BY-NC 2.0
13. Themed parties Kid’s Birthday Parties - CC BY-NC 2.0
14. Trend-setting parties San Diego City College - CC BY-NC-ND 2.0
15. Curation Party Marshall Astor - CC BY-SA 2.0
16. Party Store Think Milly - CC BY-NC-SA 2.0
17. Party Guests Walton & Talitha - CC BY-NC-ND 2.0
18. Brainstorming Party Rachel Ford James - CC BY-NC-SA 2.0
19. The SMART(ER) Party LibraRonin - CC BY-NC-SA 2.0
20. Party Planning Krissa Corbett Cavouras - CC BY-NC-ND 2.0
21. Party Supplies Sandy - CC BY-NC-ND 2.0
22. Squishy Things
23. Understand the Tool
24. Can we even do that?
25. You need to think…
26. We cool?
27. Making the Magic Happen Danny Sullivan - CC BY 2.0
28. Call A Friend Florian Seroussi - CC BY-NC-SA 2.0
29. All Things Have Their Place Uwe Hermann - CC BY-SA 2.0
30. Paying to Play Vince - CC BY-NC-SA 2.0
31. Drive Traffic Mike Smail - CC BY-NC-ND 2.0
32. But know when to step back
33. Oh Shit, It Actually Went Viral Julia Frost - CC BY-NC 2.0
34. Rock the Casbah http://undertheoaksblog.files.wordpress.com/2013/01/macklemore-ryan-lewis-thrift-shop-4.jpg
35. Oberlin Blogs http://blogs.oberlin.edu/
36. Oberlin Stories Project http://stories.oberlin.edu/
37. Oberlin Tshirt Design Contest
38. Oberlin Winter Haiku Project http://inside.oberlin.edu/haiku/
39. Thankful Turkeys http://oberlin-college.tumblr.com/tagged/thankful
40. ObiEager Video Contest http://youtu.be/46s5YdcjqU0
41. ObiEager Video Contest http://youtu.be/wtO5MkEs5CY
42. A Year in the Life of Oberlin College http://admissions.oberlin.edu/poster/
43. A Day of Solidarity http://www.flickr.com/photos/oberlin/sets/72157632933016886/with/8534406516/
44. Green Screen Challenge http://youtu.be/kNEKC3dMaJg
45. Accepted Students on Tumblr http://ithacacollege.tumblr.com/search/accepted
46. Storify of Advice http://storify.com/ithacacollege/advice-for-the-class-of-2016
47. #ICthanks http:// facebook.com/ithacacollege
48. Move In Day Awards http://facebook.com/ithacacollege
49. #IHeartIC http://fuse.ithaca.edu/sharing-the-love-iheartic-34183/
50. Life at IC http://lifeatic.tumblr.com/
51. #UWrightnow http://uwrightnow.wisc.edu/
52. California Dreamin’ http://youtu.be/jPRy6uhsE7Y
53. We Are IU http://www.weareiu.com/
54. Photo Friday @ U of R http://www.rochester.edu/largepics/photofriday/
55. Ask us things! Get in touch: Ma’ayan Plaut @plautmaayan maayan.plaut@oberlin.edu Rob Engelsman @rcengelsman @rcengelsbeard rcengelsman@gmail.com
56. *drops mic*