A new approach to maximizing short-form video by taking using a conventional podcast studio, but in a different way.
Key takeaways:
The frame, meaning the context within which your short-form video content is delivered, is the most important part of the video. A professional podcast studio is a credible frame.
Rent a podcast studio and shoot video for 2 hours. It must have at least two cameras and come with an audio engineer. The more professional-looking the studio, the better.
Carefully plan what topics to discuss based on your intended audience. Write out and deliver your hooks for each topic.
Instead of running it like a podcast, which is continuous and sometimes live, run the podcast with the intention of only releasing short video clips that are 10 seconds - 1 min in length.
Never release any video that feels like a cringe-infomercial.
Take the time to carefully edit each of your videos so that your hooks start immediately.
After posting your first set of videos (ideally 30 or more over a 10-week period), analyze the results and determine which topics did the best. Those are the topics you will focus on for your next
Iterate: For your next recording session, 50% of the time should be discussing the 3 or so topics that performed the best the last time. The other 50% should be on testing out new topics.
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