Refocus Opening & Closing Slides

Presented by Brian Copeland at RETSO Refocus

Transcript

1. brian copeland, chief engagement officer village real estate | nashville
2. 0 2250 4500 6750 9000 2005 2006 2007 2008 2009 2010 2011 2012
3. 0 2250 4500 6750 9000 2005 2006 2007 2008 2009 2010 2011 2012
10. Politics Brokers 3rd Party Ancillary Agents Producers
12. brian copeland, chief engagement officer village real estate | nashville
13. Purpose & Values BHAG customer seg/relat. Channels Value Props 5 Year Targets 1 Year Targets 1 Year Initiatives 90 Day Targets 90 Day Priorities
14. 1. Blogging 2. Geo Farming 3. Newsletter 4. Client parties 5. Testimonial Videos 6. Lunches 7. Ad in home book 8. Facebook ads 9. Facebook business page 10. Pay per click ads 11. Trulia Pro 12. Zillow zip codes 13. REALTOR.com ads 14. Obituaries 15. Birth Announcements 16. Wedding announcements 17. Additional Syndicators 18. TV advertising 19. Newspaper advertising 20. Magazine advertising 21. BeerFest sponsorship 22. Buyer webinars 23. Community movie night 24. Phone Calls 25. Expired/FSBOs RAINMAKING ACTIVITIES KEY ACTIVITIES
15. High Impact Low Impact Hard Expensive Cheap Easy
16. High Impact Low Impact Hard Expensive Cheap Easy
17. High Impact Low Impact Hard Expensive Cheap Easy 1 2 3 4 5 6 7 8 9 10 11 12 13 22 25 24 14 15 16 18 19 20 21 23
18. Company Rhythms • 30/60/90 • BHAG : Big Hairy Audacious Goal • Meetings • Meeting Flow