spanning jan1 last year to last Sunday Nearly 13million visits, a little over 40 sites All real estate: agents, brokers, agent bolted to broker, real estate blogs I didnt personally inspect every installation Visits could be one person visiting 13 million times Not your site. Only you know what your data says. I'm human
jeff talked about to our customers Owned vs partner (control, trust) Direct vs indirect (how many people are involved) Sales vs brand (short time v longer) -----Time----- Customer experiences it as before, during, after Using time as our focus we can use channels strategically We can adapt our sage to how the audience is using time.
money needs to change hands. Revenue streams. Features Fixed price vs dynamic price One time cost vs recurring The Long Subscription How does access to the thing we're selling work: sale, rent, subscription, license, and so on We can match these to speciﬁc customer segments--their mindsets, their reality. We can match to customer time
matthew shadbolt as part of a podcast we do. Zillow and the seasonality of customers---rent, buying, diy projects Brokers that do rentals speciﬁcally as an entrance Email from a guy who, for buyers, wants to lock the commission on the eventual sale of their property... Trying to solve the long subscription.
boyd's pyramid story Built in...implicit... When what is not said carries as much meaning as what is said No one owns the view, prevents errors from mistakes and maliciousness Say "This isnt that hard, we can just use many sided implicit cross references"