How Video Can Boost Traffic to Your Site

Best practices on how video can drive and convert client traffic on your website. My WordCamp Montreal 2013 presentation.

Transcript

1. How Video Can Boost Your Traffic Richard Martin WordCamp Montreal 2013 http://richardgmartin.me @richardgmartin Wednesday, 12 June, 13
2. How Video Can Drive and Convert the Traffic You Want to Your Business Wednesday, 12 June, 13
3. Who Am I? Wednesday, 12 June, 13
4. Who Am I? • Online entrepreneur Wednesday, 12 June, 13
5. Who Am I? • Online entrepreneur • Help people build their online business Wednesday, 12 June, 13
6. Who Am I? • Online entrepreneur • Help people build their online business • Product Marketing Wednesday, 12 June, 13
7. Who Am I? • Online entrepreneur • Help people build their online business • Product Marketing Wednesday, 12 June, 13
8. Who Am I? • Online entrepreneur • Help people build their online business • Product Marketing Wednesday, 12 June, 13
9. Who Am I? • Online entrepreneur • Help people build their online business • Product Marketing http://richardgmartin.me Twitter: @richardgmartin Wednesday, 12 June, 13
10. Video Bona Fides Wednesday, 12 June, 13
11. eLearning Wednesday, 12 June, 13
12. eLearning Wednesday, 12 June, 13
13. eLearning Wednesday, 12 June, 13
14. eLearning Wednesday, 12 June, 13
15. Publishing Wednesday, 12 June, 13
16. Publishing Wednesday, 12 June, 13
17. Publishing Wednesday, 12 June, 13
18. Publishing Wednesday, 12 June, 13
19. Promotion Wednesday, 12 June, 13
20. Blogging Wednesday, 12 June, 13
21. My Video Stats Wednesday, 12 June, 13
22. My Video Stats • Produced ~400 videos for the web Wednesday, 12 June, 13
23. My Video Stats • Produced ~400 videos for the web • 40+ hours of video published Wednesday, 12 June, 13
24. My Video Stats • Produced ~400 videos for the web • 40+ hours of video published • 300,000+ views on YouTube Wednesday, 12 June, 13
25. My Video Stats • Produced ~400 videos for the web • 40+ hours of video published • 300,000+ views on YouTube • 500 to 600 views per day Wednesday, 12 June, 13
26. My Video Stats • Produced ~400 videos for the web • 40+ hours of video published • 300,000+ views on YouTube • 500 to 600 views per day • Attracts prospects and converts them to clients Wednesday, 12 June, 13
27. My Video Stats • Produced ~400 videos for the web • 40+ hours of video published • 300,000+ views on YouTube • 500 to 600 views per day • Attracts prospects and converts them to clients • Compresses the sales cycle Wednesday, 12 June, 13
28. Video Categories Wednesday, 12 June, 13
29. Wednesday, 12 June, 13
30. • Talking Head: Straight-on or Interview • Conveys authority, personality, know how ... Wednesday, 12 June, 13
31. • Talking Head: Straight-on or Interview • Conveys authority, personality, know how ... • Product or Service Pitch • Educate and stimulate through video and screencast Wednesday, 12 June, 13
32. • Talking Head: Straight-on or Interview • Conveys authority, personality, know how ... • Product or Service Pitch • Educate and stimulate through video and screencast • Narrative: Documentary, wedding, elearning • Informative, persuasive, emotional ... Wednesday, 12 June, 13
33. • Talking Head: Straight-on or Interview • Conveys authority, personality, know how ... • Product or Service Pitch • Educate and stimulate through video and screencast • Narrative: Documentary, wedding, elearning • Informative, persuasive, emotional ... • Artistic: Music, sketch • Entertaining, engaging ... Wednesday, 12 June, 13
34. You Should Have Video Wednesday, 12 June, 13
35. You Should Avoid Video Wednesday, 12 June, 13
36. You Should Avoid Video Wednesday, 12 June, 13
37. You Should Avoid Video • Expensive to produce • Complex • Labour intensive • Fussy media Wednesday, 12 June, 13
38. You Should Have Video Wednesday, 12 June, 13
39. You Should Have Video • Long shelf life • Searchable • Communicates your story, personality, authority, brand, and positioning • Compresses sales cycle Wednesday, 12 June, 13
40. Workflow (A Seven Step Process) Wednesday, 12 June, 13
41. 1. Prep Wednesday, 12 June, 13
42. Be sincere, be brief, be seated. Franklin D Roosevelt Wednesday, 12 June, 13
43. Wednesday, 12 June, 13
44. Wednesday, 12 June, 13
45. Wednesday, 12 June, 13
46. 2. Shoot Wednesday, 12 June, 13
47. Location Talent Camera Audio Lighting Wednesday, 12 June, 13
48. 3. Post Wednesday, 12 June, 13
49. Final Cut Pro X Finisher by CrumplePop ScreenFlow Compressor Wednesday, 12 June, 13
50. 4. Distribute Wednesday, 12 June, 13
51. Wednesday, 12 June, 13
52. Wednesday, 12 June, 13
53. Wednesday, 12 June, 13
54. 5. Publish Wednesday, 12 June, 13
55. Wednesday, 12 June, 13
56. Wednesday, 12 June, 13
57. Wednesday, 12 June, 13
58. Wednesday, 12 June, 13
59. Wednesday, 12 June, 13
60. Wednesday, 12 June, 13
61. 6. Promote Wednesday, 12 June, 13
62. Wednesday, 12 June, 13
63. Wednesday, 12 June, 13
64. 7. Analyse Wednesday, 12 June, 13
65. Wednesday, 12 June, 13
66. Wednesday, 12 June, 13
67. Other Considerations Wednesday, 12 June, 13
68. Wednesday, 12 June, 13
69. Resources Wednesday, 12 June, 13
70. • fstoppers.com/category/video • izzyvideo.com • lynda.com • Google Webmaster Tools video best practices • Yoast SEO for WordPress Resources Wednesday, 12 June, 13
71. http://richardgmartin.me @richardgmartin Wednesday, 12 June, 13