A short series of radical ideas.

Presented at Creative Mornings / Design Week Belfast 2020.

Transcript

1. Rick Monro | Creative Mornings | 06 Nov 2020 A short series of radical ideas.
2. Resourcefulness is more important than talent.
3. I have no idea what I’m doing
4. What do you do next?
5. Effective beats cool every time.
7. People don’t buy products, we invest in future versions of ourselves.
8. This isn’t what your business makes This isn’t what your business makes This is useronboard.com
10. iPod. 1,000 songs in your pocket.
11. Products have only four types of features.
12. The Kano Model
13. Implementation Best Good Basic Some None
14. User satisfaction Delighted Satisfied Neutral Dissatisfied Frustrated
15. Basic / Must-be Performance Attractive /‘delighters’ Indifferent / unimportant User satisfaction Implementation
16. Failure is easier to predict than success.
17. Innovators Early adopters Early majority Late majority Laggards
19. “It will be to the car what the car was to the horse and buggy." “With the Segway, Kamen plans to change the world by changing how cities are organized” Time Magazine, December 2001
21. Factor Definition Relative Advantage What is it better than, and how? Compatibility How does it fit my current routine / workflow etc? Complexity or Simplicity How difficult is it to use? Trialability How can I try it out without too much investment? Observability How can I see it working or see the results? Rogers’ Five Factors
22. • Relative advantage • Compatibility • Complexity • Trialability • Observability
23. • Relative advantage • Compatibility • Complexity • Trialability • Observability
26. All innovation requires behaviour change.
28. B=mat Behaviour = motivation + ability + trigger
29. COM-B Behaviour = capability + opportunity + motivation
30. Behaviour is difficult to predict.
31. Large US retailer: Hey customers, should we declutter our stores? Customers: Uh… sure! We’ve got this. Large US retailer:
32. (n =2583) Result: $1bn+ lost revenue Source: New York Times
34. All problems can be approached in the same way.
35. Design Thinking process Empathise Define Ideate Prototype Test
36. Google Design Sprint
37. 1. Understand the problem 2. Devise a plan 3. Carry out the plan 4. Look back
38. Kaizen (improvement) Identify Opportunities in the process workflow Plan How can the current process be improved Execute Implement changes Review How are changes working for the team? THE CONTINUOUS IMPROVEMENT CYCLE
39. What do we do next?
40. In the beginner's mind there are many possibilities, but in the expert's mind there are few. “ ” Shunryu Suzuki, ‘Zen Mind, Beginner's Mind’
41. Thank you. Rick Monro | @monro