Smart Lock for Passwords

Log-in is a big pain point in apps and websites; most user flows' funnels show that it puts a big roadblock in the way of consumption and monetisation. In this brief H&T I'll show you a few potential solutions to this problem for a TOTALLY fictional app whose primary monetisation flows involves user watching videos, that are behind log-in. This is not related just to Android or a specific scenario, but rather applies to a variety of flows and to iOS and web too.

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Hack & Tell presented at Novoda -> http://novoda.tv
Video: https://www.youtube.com/watch?v=oPzpOMj3wy0

Transcript

1. Smart Lock
   Sebastiano Poggi
   Novoda, Android & Identity GDE
   for Passwords
   

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2. Goal
   

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4. monetisation
   

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5. roadblock: sign-in
   

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6. • mandatory sign-in
   
   • no federated sign-in
   
   • friction point
   

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7. • mandatory sign-in
   
   • no federated sign-in
   
   • friction point
   can we make it be!er?
   

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8. can we make it be!er?
   

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9. Solutions
   

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10. • federated sign-in?
    
    • needs backend suppo"
    
    • not happening any time soon
    
    • auto-#ll credentials?
    

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11. Sma" Lock
    
    for Passwords
    

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12. Sma" Lock for Passwords
    A password manager with bene#ts
    

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13. Sma" Lock for Passwords
    A password manager with bene#ts
    

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14. Sma" Lock for Passwords
    A password manager with bene#ts
    Android
    iOS Desktop
    

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15. Sma" Lock for Passwords
    A password manager with bene#ts
    required for Instant Apps
    

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17. Security and privacy
    • managed by Google
    
    • not in our app’s storage nor backend
    
    • Google’s ToS and privacy policy
    
    • all securely encrypted, held in Google’s servers
    
    • no need for additional legal?
    
    • opt-in for users
    

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18. What can we do today?
    • no token-based sign-in
    
    • would require backend suppo"
    
    • credentials-based sign-in
    
    • spike to integrate in sign-in screen
    
    • could even auto-login from homescreen
    
    • time-box hit
    

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22. Questions?
    

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