Smart Lock for Passwords

Log-in is a big pain point in apps and websites; most user flows' funnels show that it puts a big roadblock in the way of consumption and monetisation. In this brief H&T I'll show you a few potential solutions to this problem for a TOTALLY fictional app whose primary monetisation flows involves user watching videos, that are behind log-in. This is not related just to Android or a specific scenario, but rather applies to a variety of flows and to iOS and web too.

-----

Hack & Tell presented at Novoda -> http://novoda.tv
Video: https://www.youtube.com/watch?v=oPzpOMj3wy0

Transcript

1. Smart Lock Sebastiano Poggi Novoda, Android & Identity GDE for Passwords
2. Goal
4. monetisation
5. roadblock: sign-in
6. • mandatory sign-in • no federated sign-in • friction point
7. • mandatory sign-in • no federated sign-in • friction point can we make it be!er?
8. can we make it be!er?
9. Solutions
10. • federated sign-in? • needs backend suppo" • not happening any time soon • auto-#ll credentials?
11. Sma" Lock for Passwords
12. Sma" Lock for Passwords A password manager with bene#ts
13. Sma" Lock for Passwords A password manager with bene#ts
14. Sma" Lock for Passwords A password manager with bene#ts Android iOS Desktop
15. Sma" Lock for Passwords A password manager with bene#ts required for Instant Apps
17. Security and privacy • managed by Google • not in our app’s storage nor backend • Google’s ToS and privacy policy • all securely encrypted, held in Google’s servers • no need for additional legal? • opt-in for users
18. What can we do today? • no token-based sign-in • would require backend suppo" • credentials-based sign-in • spike to integrate in sign-in screen • could even auto-login from homescreen • time-box hit
22. Questions?