Smart Lock for Passwords

Smart Lock for Passwords

Log-in is a big pain point in apps and websites; most user flows' funnels show that it puts a big roadblock in the way of consumption and monetisation. In this brief H&T I'll show you a few potential solutions to this problem for a TOTALLY fictional app whose primary monetisation flows involves user watching videos, that are behind log-in. This is not related just to Android or a specific scenario, but rather applies to a variety of flows and to iOS and web too.

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Hack & Tell presented at Novoda -> http://novoda.tv
Video: https://www.youtube.com/watch?v=oPzpOMj3wy0

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Sebastiano Poggi

June 27, 2017
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Transcript

  1. Smart Lock Sebastiano Poggi Novoda, Android & Identity GDE for

    Passwords
  2. Goal

  3. None
  4. monetisation

  5. roadblock: sign-in

  6. • mandatory sign-in • no federated sign-in • friction point

  7. • mandatory sign-in • no federated sign-in • friction point

    can we make it be!er?
  8. can we make it be!er?

  9. Solutions

  10. • federated sign-in? • needs backend suppo" • not happening

    any time soon • auto-#ll credentials?
  11. Sma" Lock for Passwords

  12. Sma" Lock for Passwords A password manager with bene#ts

  13. Sma" Lock for Passwords A password manager with bene#ts

  14. Sma" Lock for Passwords A password manager with bene#ts Android

    iOS Desktop
  15. Sma" Lock for Passwords A password manager with bene#ts required

    for Instant Apps
  16. None
  17. Security and privacy • managed by Google • not in

    our app’s storage nor backend • Google’s ToS and privacy policy • all securely encrypted, held in Google’s servers • no need for additional legal? • opt-in for users
  18. What can we do today? • no token-based sign-in •

    would require backend suppo" • credentials-based sign-in • spike to integrate in sign-in screen • could even auto-login from homescreen • time-box hit
  19. None
  20. None
  21. None
  22. Questions?