But what about email?

My talk about the email QA process for Digital QA Summit 2014 in Chicago. Goes over the importance of email, the countless ways email breaks, and how to test everything to keep your subscribers happy.

Transcript

1. But what about email?
   

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2. #digitalqasummit
   Jason Rodriguez
   @rodriguezcommaj
   

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3. Who cares about email?
   

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4. #digitalqasummit
   EMAIL IS DEAD
   

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6. #digitalqasummit
   2.4 Billion
   email users in 2013
   radicati.com/wp/wp-content/uploads/2013/11/Email-Market-2013-2017-Executive-Summary.pdf
   

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7. #digitalqasummit
   182 Billion
   emails sent per day
   radicati.com/wp/wp-content/uploads/2013/11/Email-Market-2013-2017-Executive-Summary.pdf
   

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8. #digitalqasummit
   ROI by Channel
   EMAIL $44.25
   SEARCH $22.24
   DISPLAY $19.72
   SOCIAL $12.90
   CATALOG $7.30
   

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10. #digitalqasummit
    Can you afford to
    ignore email?
    

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11. What needs testing?
    

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12. #digitalqasummit
    WHAT MOST PEOPLE FEAR
    

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13. #digitalqasummit
    WHAT EMAIL MARKETERS FEAR
    

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14. #digitalqasummit
    I’M LOSING MY MIND
    

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15. #digitalqasummit
    TOP 10 EMAIL CLIENTS
    #1 Apple iPhone
    #2 Gmail
    #3 Apple iPad
    #4 Outlook
    #5 Apple Mail
    #6 Google Android
    #7 Outlook.com
    #8 Yahoo! Mail
    #9 Windows Live Mail
    #10 AOL Mail
    emailclientmarketshare.com
    

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16. #digitalqasummit
    DON’T FORGET
    ABOUT MOBILE
    

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17. #digitalqasummit
    51%
    of emails opened on mobile in 2013
    litmus.com/blog/email-client-market-share-where-people-opened-in-2013
    

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18. #digitalqasummit
    That’s nice, but what
    can go wrong?
    

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19. Common
    Rendering Issues
    

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20. Broken Layouts
    

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21. #digitalqasummit
    

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22. #digitalqasummit
    The Usual Suspects
    Desktop
    Lotus Notes
    Outlook 2007-2013
    Gmail
    Mobile
    Gmail App
    Android Clients
    Windows Phone
    

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23. Missing Images
    

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24. #digitalqasummit
    

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25. #digitalqasummit
    43%
    of Gmail users have images disabled
    litmus.com/blog/gmail-data-analysis-reveals-image-blocking-affects-43-of-emails
    

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26. #digitalqasummit
    

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27. #digitalqasummit
    

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28. Blue Links
    

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29. #digitalqasummit
    Blue Links and Design
    

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30. #digitalqasummit
    Blue Links and Usability
    

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31. Mobile Layouts
    

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32. #digitalqasummit
    

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33. #digitalqasummit
    Android Screen Sizes iOS Screen Sizes
    

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34. iPhone 6
    iPhone 6 Plus
    

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35. Other Problems
    

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36. Broken Links
    

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37. #digitalqasummit
    Ever type one of these?
    goole.com
    faceboook.com
    twitter.om
    dribble.com
    

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38. #digitalqasummit
    Imagine sending those links
    to 2 million subscribers…
    

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39. Color Blindness
    & Contrast
    

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40. #digitalqasummit
    5%
    of the population is color blind
    campaignmonitor.com/blog/post/4267/color-blindness-accessibility-and-the-vision-impaired-in-email-design
    

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41. #digitalqasummit
    campaignmonitor.com/blog/post/4267/color-blindness-accessibility-and-the-vision-impaired-in-email-design
    

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42. #digitalqasummit
    

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43. Spam Filters
    

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44. #digitalqasummit
    Spam will always
    be an issue
    

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45. #digitalqasummit
    Server-side filters
    Barracuda
    MessageLabs
    Postini
    SpamAssassin
    ISP Filters
    AOL Mail
    Gmail
    GMX
    Mail.com
    Outlook
    Yahoo! Mail
    

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46. Make Email Testing
    the Default
    

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47. #digitalqasummit
    Integrate Email
    Testing From The Start
    

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48. Tools for QA
    

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49. #digitalqasummit
    Email Previews
    Link Validation
    Spam Filter Checks
    Colorblindness Testing
    

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50. Tools for Developers
    

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51. #digitalqasummit
    Email Previews
    Interactive Testing
    Code Analysis
    Builder
    

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52. Tools for Marketers
    

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53. #digitalqasummit
    Link Validation
    Email Analytics
    

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54. Try Them Out
    Visit litmus.com/giftcard and use
    coupon code DigitalQASummit
    

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55. Make a Case for
    Email Testing
    Head over to
    litmus.com/lp/digitalqasummit
    for more resources and tools
    

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