My talk as part of e-Village's Inspiration Series in Utrecht, The Netherlands. Looks back at the history of email design before making a few predictions as to what we have to look forward to in its future.
1/69EMAIL AT THE TURNING POINTJason Rodriguez, Litmus@rodriguezcommaj
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2/69JASON RODRIGUEZEmail Designer, Writer, andCommunity Manager at Litmus@rodriguezcommaj
3/696 YEARS FREELANCE & AGENCY
4/69MODERN HTML EMAIL
5/69JOINED LITMUS IN 2013
6/69PROFESSIONAL EMAIL DESIGN
7/69?WHAT DO WE ACTUALLY DO?
8/69DRIVE BUSINESS
9/69REPRESENT COMPANIESREINFORCE BRANDINGDRIVE REVENUE
10/69WE DO IT WELL
11/69INFORM PEOPLE
12/69TRANSACTIONAL EMAILSMARKETING EMAILSNEWSLETTERS
13/69BUILD CONNECTIONS
14/69?HOW DID WE GET HERE?AND WHERE ARE WE GOING?
15/69EARLY STAGES:THE DESKTOP DAYS
16/69FOCUS ON DESKTOP CLIENTS
17/69TWO MAJOR PROBLEMS
18/69TERRIBLE RENDERING
19/69LACK OF SUPPORT FOR CSScampaignmonitor.com/css
20/69INCREASE IN CLIENTS
21/69REACTIONARY TOOLSAn early versionof Litmus
22/69MIDDLE STAGES:THE MOBILE REVOLUTION
23/69APPLE iPHONE
24/69HOW BIG IS MOBILE?
25/69MOBILE GROWTH SINCE 2011
26/69+512%SINCE 2011
27/69FRAGMENTATIONAndroid Screen Sizes iOS Screen Sizes
28/69TOOLS HAVE EVOLVED
29/69INCREASE INMOBILE DESIGN SOLUTIONS
30/69MOBILE-AWARE
31/69FLUID LAYOUTS
32/69LATE STAGES:RESPONSIVE DESIGN
33/69ETHAN MARCOTTE &RESPONSIVE WEB DESIGN
34/69FLUID TABLESFLUID IMAGESMEDIA QUERIES
35/69ALLOWS FOR ULTIMATE CONTROL
36/69MEDIA QUERY SUPPORTstylecampaign.com/blog/2012/10/responsive-email-support/
37/69APPS & RENDERING ENGINES
38/69DESKTOP STYLESRETINA IMAGESINCREASED BANDWIDTH
39/69
40/69COMPANIES HAVE SEEN GREAT RESULTS
41/69WHILE THE EVOLUTION OF EMAIL HAS HELPEDUS ACHIEVE BUSINESS GOALS…
42/69FEW OF US INNOVATE AND BUILD REALCONNECTIONS WITH PEOPLE
43/69INSTEAD, WE’VE ALL BEEN DESIGNING DEFENSIVELY
44/69THIS IS THE TURNING POINT
45/69?WHAT DOES THE FUTURE LOOK LIKE WHEN WE CAN STOPDESIGNING DEFENSIVELY?
46/69FOUR PREDICTIONS
47/69PREDICTION #1EMAIL DESIGN WILL BECOME A SOLVED PROBLEM
48/69OPEN KNOWLEDGE
49/69NEW TOOLS
50/69PREDICTION #2GMAIL WILL GET BETTER
51/69BETTER CSS SUPPORT, ACROSS PLATFORMS
52/69PREDICTION #3WE WILL SEE AN INCREASED FOCUS ON CONTENT
53/69ADVANCED PERSONALIZATIONUSE OF CONTEXTBETTER CONTENT
54/69PREDICTION #4THE RISE OF EMAIL EXPERIENCE DESIGNERS
55/69
56/69
57/69
58/69EXPERIENCE DESIGNERSARE COMMON ON THE WEB
59/69THINK OF THE POSSIBILITIES FOR EMAIL
60/69“ POSITIVE EMOTIONAL EXPERIENCES TRAIN USERS TO FALLIN LOVE WITH A PRODUCT OR SERVICE.AARRON WALTER, MAILCHIMP
61/69EMAIL IS A1-TO-1MEDIUM
62/69THE INBOX IS A DIRECT LINK TO A PERSON
63/69WE’LL FINALLY BE ABLE TO FOCUS ONCRAFTING AN EXPERIENCE FOR ANINDIVIDUAL
64/69THEIR SPECIFIC CONTEXT
65/69AND DELIGHTFUL INTERACTIONS
66/69WHEN WILL ALL OF THISBE HAPPENING?
67/69WE’LL SEE GMAIL FIX MEDIA QUERY & CSS SUPPORTWITHIN THE NEXT YEAR
68/69WE’LL SEE A HUGE INCREASE IN SOPHISTICATED,RESPONSIVE CAMPAIGNS IN THE NEXT 1-2 YEARS
69/69IT’S ALL UP TO YOU
70/69DON’T BE AFRAID TO BREAK NEW GROUND
71/69STOP CHASING UNIVERSAL RENDERING(IT DOESN’T EXIST)
72/69START BUILDING EXPERIENCESTHAT DRIVE REAL RELATIONSHIPS
73/69RESOURCESpages.litmus.com/lp/evillage
74/69PROFESSIONALEMAIL DESIGNhttps://gum.co/professionalemaildesign/evillage
rodriguezcommaj
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