Growth Hacking

Original post : http://www.romainsimon.net/growth-hacking
1 - What is Growth Hacking ?
2 - Examples of Growth Hacks (Hotamil, Dropbox, Twitter, Airbnb)
3 - 0Day Growth Hacks & spam
4 - Other famous Growth Hacks (Pinterest, Instagram, Facebook, Crazy Egg, Mint)
5 - Resources

Transcript

1. www.romainsimon.net
3. has a budget to spend in order to build brand image Startup have different objectives : Increase Growth Minimize expenses It is the role of the Growth Hacker
4. Finds unconventional ways to access a system Finds unconventional ways to grow his user base
6. put « PS : I Love You. Get Your Free Email at Hotmail » At the end of all the emails sent by their users to grow
7. created a video with lots of memes and posted it to Reddit which was not a very know and used channel at the time They also offered a free quota for each referral
8. worked on their activation and retention They noticed that users following at least 20 people remained active They incorporated following suggestions into the registration process
9. hacked Craiglist and created a tool to create automatically posts on Craiglist to get traffic
10. These examples are like 0Day exploits for Hackers Good Growth Hackers have to find their own 0Day Growth Hacks
11. Hotmail’s Growth Hack has been used and re-used « Sent from my iPhone » « Sent from my Android device » « Sent from Gmail » … It is no longer effective
12. The first person to send mass emails was a Growth Hacker The following were Spammers
13.  How Pinterest grow so fast http://www.adambreckler.com/pinterest-growth-hacks-how- did-it-grow-so-fast  4 Growth Hacks used by Instagram http://www.adambreckler.com/4-ways-instagram-hacked- early-growth  How Facebook gew to 1 Billion users http://www.quora.com/What-is-Facebooks-User-Growth- team-responsible-for-and-what-have-they-launched  How Crazy Egg acquired 100,000 users with 10k$ http://www.quicksprout.com/2013/05/16/how-we-grew-crazy- egg-to-100000-users-with-a-10000-marketing-budget/  How Mint acquired 1 million users http://www.quora.com/How-did-Mint-acquire-1-0m%2B-users- without-a-high-viral-coefficient-scalable-SEO-strategy-or-paid- customer-acquisition-channel
14. twitter.com/@romainsimon google.com/+romainsimon www.romainsimon.net