same as Alpha, but with latest beta SDK • Beta: After code freeze, each two weeks • Mainly used by the QA team • Pre-Release: After testing beta version for two days • Tested by all XING employees (~500) and external testers • App Store: After Pre-Release phase (two weeks)
• A/B tests • Not all code on your codebase has to be shipped • Conditional compilation • Turn on/off features • Modularization • Easy to rollback • It's "OK" to ship bugs, as long as you're aware